1979 65438+1October 28th, Shanghai TV Station announced that it would accept advertising business from now on and broadcast the advertisement of "Shen Gui Bu Jiu", which was the first TV advertisement in Chinese mainland and opened the first page in the history of TV advertisements in China. On March 15 of that year, the first foreign TV advertisement "Swiss Radar Watch" was broadcast. In February 65438, CCTV launched the program "Commercial Information" and began to broadcast commercial advertisements at home and abroad.

In order to sell goods better, there are advertisements. Advertising is regarded as a purposeful form of information spread by the media rather than orally. It aims at arousing people's demand for commodities, generating understanding and affection for enterprises that produce or sell these commodities, telling them to provide some non-profit services, and expounding some meanings and viewpoints.

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Advertising standards in China:

1. Advertisements should be true and legal, express healthy contents, and meet the requirements of building socialist spiritual civilization and promoting the excellent traditional culture of the Chinese nation.

2. Advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

3, advertising industry organizations in accordance with the provisions of laws, regulations and articles of association, formulate industry norms, strengthen industry self-discipline, promote the development of the industry, guide members to engage in advertising activities according to law, and promote the integrity construction of the advertising industry.

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Baidu Encyclopedia-People's Republic of China (PRC) Advertising Law