Some people say that it is necessary to use money to pave the way for e-commerce now, and I deeply agree.

And even if money is used to pave the way, it may not go well.

There are too many e-commerce xiaobai fooled by others, saying that the cost of 0 depends on Taobao's counterattack. This kind of luck and gambler psychology is bound to make you fall badly on the road of e-commerce.

Trainers and operators will only go to patients in the form of panacea.

In their eyes, as long as they follow, any road is easy to go.

My father has been a traditional industry for more than ten years, and there is a hardware factory at home. 18 years, he realized that he would die sooner or later if he didn't transform, so he took a group of people to start expanding online channels. What happened?

The promotion fee has cost a lot and the sales volume is not much. Finally, the operation stopped and the whole team basically fell apart.

At that time, I didn't participate in the business of my home factory. To be honest, I'm really not interested in hardware. ...

But I can't help it, after all, my father!

After graduating from college, I entered the marketing industry. When my dad changed, I just joined the marketing manager. I didn't do nothing, so I went home to inherit the family business. ...

Although I didn't know how to do e-commerce at that time, I insisted on the habit of doing marketing. First, I analyzed the market environment of our products in Taobao, and compared the prices, sales volume and selling points. I found that this is the so-called most difficult standard.

Take one of our wrenches as an example. A few dollars, home page sales of 5000+, stupid. What a fart!

If I were you, I would buy 5000+!

But there is no way! There are some things to do. I don't know e-commerce and it's not easy to invite people. Therefore, I know that the e-commerce training market is deep, and I have also reported three or four classes of e-commerce training institutions, one physical training institution and three online training institutions.

Facts have proved that the quality of training has nothing to do with whether it is an entity or not. Some physical training institutions teach basic operations and some false theories.

Online training institutions also have basic contents, but there are still some core points and operational logic.

Combined with my own marketing experience, I quickly figured out the basic operational logic, and the rest was nothing more than throwing money at trial and error.

It is clear at a glance what effect and transformation a model will have if it goes online directly.

At this point, I have basically touched the threshold of e-commerce, but I dare not say that I understand. You can get started and earn some money at most.

If you are not so short of resources like me, you can still do it if you are willing to do it.

But if you don't have a few steel shovels in your pocket and only have spare time, this road will be extremely difficult.

Don't be a gambler under such conditions, nine times out of ten you will lose.

When we later integrated the resources of other manufacturers, we also contacted some e-commerce entrepreneurs.

Some people play with the mentality of entertainment, while others gamble with the goal of making a fortune.

I can give you a brief analysis, which kind of people are more likely to become entrepreneurial gamblers:

First, I don't want to make money on the ground, but I dream of getting rich overnight every day.

Some people in real life:

I feel that I earn less money by working all day, I want to do big business without capital, I don't care about small business, I am eager to realize the explosion of wealth as soon as possible and become an enviable rich man, so I think I can meet a business opportunity with less investment and quick money one day.

As long as such people hear that they can quickly become millionaires by investing only a few thousand dollars, they will naturally think that they have seized the straws and that this is a godsend opportunity.

This is the favorite kind of people in leek cutting institutions.

Second, people who are not optimistic at ordinary times and feel extremely inferior inside.

There are still some people who always feel that they are inferior to others in all aspects, especially when their economic conditions are inferior to others, and they will feel that others look down on themselves. Colleagues bought houses and cars when they debuted, but they were all unhappy, so they didn't want to associate with people. The more so, the less people think highly of this person; The less others value him, the more he will feel inferior and less willing to associate with others. This is a vicious circle, called a person with psychological inferiority.

Third, people who have failed in their careers and desperately want to turn over.

There are many difficulties and dangers on the road to entrepreneurship. Many people finally have a career after years of hard work, but perhaps because of some negligence, all the family businesses suddenly collapsed overnight.

People in this situation want to turn over. Some people regroup and start over, and some people want to find another way to turn over as soon as possible, betting that motorcycles will become Land Rover and racing bicycles will become motorcycles.

There are too many such people around, and they want to make quick money and take shortcuts.

Maybe each of us wants to be a gambler every day, want to change our fate with a big tree, want to learn to write one day, and want to lose weight in a month ... so we will be fooled, so we will become leeks, so we will lose even worse, so we will be anxious, so we will complain about injustice ... We only see thieves eating meat but not being beaten.

Today, I chatted with my friends. Is money a good thing or a bad thing? Are the poor lazy or socially unjust, and the rich hardworking or getting something for nothing?

Although there are special cases, some people are poor, that is, they are bullied, and some people are rich, that is, they are on the verge of crime. But in terms of big data, the poor must have something hateful. Every boss, big or small, has paid hardships that you have never paid and experienced pains that you have never experienced.

As an entrepreneur, we should always remind ourselves to be rational and always test whether our behavior is gambling. Many times, you are in it, but you don't know it. At this time, it is particularly important to have a few really good friends.

Mr. Zeng Yuqun, a contemporary Ampere Technology Co., Ltd., is a strong gambler.

Gambling here does not mean gambling. What you want to say is that if you are determined about one thing and see the direction clearly, you should do it at all costs even if you go all out. There is a word in English called "be sure", which means the same thing.

This "belief" is actually a core competence of outstanding entrepreneurs. It is difficult to start a business, and there are always bumps in the middle. But if you look for it and make a clear judgment, you must stick to it.

Note that the premise of gambling is that they see clearly, have insight and wisdom, and are firm, not gambling psychology. They want to pay less, but get more in return.

This bet is either a bet or a bet.

I'm Zhang Zhicheng, a serial entrepreneur of e-commerce, and I'm with you.