Mother's Day Activity Plan of Restaurant 1 In order to enhance the visibility and reputation of the hotel and enhance the impression and memory of the target consumer groups on Mother's Day, the media called on children to express their love and blessings to their parents, follow the trend, strengthen family responsibilities, feed their mothers back and offer filial piety. On the occasion of Mother's Day on May 12, we planned a special activity with the theme of thanking their mothers for their eternal maternal love. The specific scheme is as follows:
I. Purpose of the event
1, mother's day promotion to improve brand awareness;
2. Improve the purchase rate and consumption of hotel target consumer groups;
3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.
Second, the activity time
20 18 may 10-13 (the second weekend of may)
Three. Target group
The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of the busy business or business, they usually spend less time with their families, especially with their parents. The complex of repaying the kindness of parenting can trigger their potential consumption possibilities and emotional needs.
Fourth, the theme of the event
1, advertising theme: Thanksgiving mother's eternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. Dante (divine comedy)
Verb (abbreviation of verb) activity content
1. Give a carnation flower: 20 1 every lady who comes to the store for consumption on May 3rd, 8 will give1carnation. (When the guests register, they will be assigned rooms by the front desk, after the guests are seated, they will be assigned rooms by Chinatown Food City, and after the guests are seated, they will be assigned rooms by the taste cafeteria, with mother's holiday greetings).
2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.
3. Any lady whose birthday is on May 13 can get a beautiful gift with her ID card. (Hotel coupon, Bayan Kara Rhodiola series travel package with pure natural ingredients)
4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.
5. Preferential reward: during the activity, the original price is 228 yuan for the movie buffet, and the exclusive package for Mother's Day is xx-x yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.
Popularization of intransitive verbs
1, SMS group sending: Thanksgiving mother's maternal love is eternal! On May 1 1, the Best Western Fortune Hotel launched a special Mother's Day event, and the ladies on their birthdays received exquisite gifts! (sent on May 10) (implementation of market planning)
2. In-store pop: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (to be completed before May 5) (to implement the market plan)
3. Online promotion: Online promotion will be conducted through the official Weibo and official WeChat, and the warm-up will begin on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the merger of @3 friends by the hotel official micro-channel, and give a free buffet coupon every day. (Implementation of Market Planning)
4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10, May 15, soft-text reports before and after the event.
Seven. Expense budget: omitted
Before May 13, the purchasing department will prepare the required items for purchase;
Before May 13, the Food and Beverage Department will prepare the Mother's Day menu and purchase carnations;
Before May 13, the marketing planner will release the relevant promotion details to the hotel official micro and WeChat;
Before May 13, all departments should do a good job in personnel and publicity for guests.
After the event, the marketing planner followed up in time and publicized Mother's Day activities in relevant media.
Mother's Day Activity Planning Scheme 2: Mother's Day is the second Sunday in May, followed by the arrival of International Labor Day and Mother's Day, which aroused the enthusiasm of merchants. For example, from the preparation, it is enough to see the enthusiasm of merchants for another round of promotional activities after May Day. So, what's the difference between Mother's Day hotel restaurant promotions?
For people, Mother's Day promotion is more like mother's Thanksgiving. On this day, everyone will complete a task to thank his mother, and a series of mother's day promotions by merchants will push this enthusiasm to a climax. Smart merchants have prepared a series of Mother's Day Thanksgiving packages for consumers, and planned thanksgiving actions for consumers. Successful merchants have also received rich returns from consumers. In such Thanksgiving activities, restaurants are the choice of most consumers. In order to stand out in this promotion, restaurant merchants can be said to spare no effort.
First of all, the restaurant launched the Hui Ze Mother's Day Beauty Care Package.
1. Nostalgic Mother's Day Dinner
Nostalgia is recalling the past. Old events, old friends, hometown and lost years are the most common nostalgic themes.
2. A nutritious Mother's Day meal
On the occasion of Mother's Day, accompany your mother to have a nutritious and delicious meal, and wish her health and beauty forever.
3. Mother's Day family dinner
Play the "family" card, attract low-end diners, focus on "home cooking", with popular tastes, supplemented by fashionable dining environment and standardized services, and attract fashionable young people to celebrate the holidays for their mothers.
Second, prepare mother's day gifts.
Restaurants should design some activities and small gifts to celebrate Mother's Day. Send carnations as holiday gifts to every mother who goes to eat.
Third, send "Mother's Day" family information.
1. Send a wonderful message of "Mother's Day" to the target consumers in the name of "a restaurant" to impress consumers with emotional communication.
2. Send the activity content by SMS to inform the target consumers of the activity content of "a restaurant" on Mother's Day and the main place to carry out the activity.
Restaurant mother's day activity planning scheme 3 i. Activity theme
Mom, thank you!
Second, the activity time
Xx, xx -xx, xx.
Third, the main categories
Catering.
Four. Activity content
Activity 1: "Send xx family photo"-the happiness of the whole family is a gift for mom!
During this activity, customers who spend more than xx yuan can get a family photo card worth xx yuan for free with valid shopping vouchers on that day. Each person is limited to one.
Pick-up place: South Gate * * * Enjoy Space Special Gift Office.
Activity 2: "Thank you, Mom!" Qin Qing sales
Exhibitors: women's wear, household goods (gifts), knitted underwear.
Sales location: South Gate * * * Enjoy the space.
Special offer time: xx month, xx day -xx month, xx day.
Activity 3: "Mom Model Show"-the most beautiful thing in the world is always mom!
Venue: West Square.
Time: 3: 00-4: 30 pm every day in xx, xx and xx.
Note: There will be live interactive questions and answers during the catwalk, and there will be prizes for correct answers.
Activity 4: "Carnations for Mom"-Flowers are full of children's hearts.
Activity time: xx month, xx day.
Customers who shop on the same day can get a carnation with a receipt (over xx yuan). Each person is limited to one.
Pick-up place: South Gate * * * Enjoy Space Special Gift Office.
Activity 4: "Most like mother and daughter, mother and child" evaluation.
Registration time: xx month xx day xx day.
Registration place: Ximen General Service Desk.
Registration procedures: to register a mother or daughter, you need to hold a household registration book and a photo of your mother or daughter's life 1 piece (more than 5 inches).
Competition time: 3 pm on xx, xx, xx. Venue: West Square.
Competition form: announced on the spot.
Award setting:
The first prize is xx, with a bonus of xx yuan per person.
Second prize xx, each with a bonus of xx yuan.
Xx third prize, each with a bonus of xx yuan.
The verb (abbreviation of verb) solemnly declares.
During this activity, it is absolutely forbidden for shopping guides to raise prices privately or collect cashiers. Once a counter that violates this regulation is found, the mall will impose a fine of _ yuan on the merchant!
For the above two kinds of violations, the whistleblower will be rewarded with xx yuan, and the offender caught on the spot will be rewarded with xx yuan.
Explanation of intransitive verbs on settlement problems
The original settlement method remains unchanged, and the settlement process of "Carnation to Mother" activity on xx is as follows:
1. The customer receives the receipt of voucher mechanism on the same day (spending more than xx yuan) and goes to the gift department to collect carnations.
2. The staff verifies the legality of the receipt.
3. Registration by department (the top three departments of mechanism receipt) means that each department has a flower donation registration form, which registers the sales code and the number of the shopping guide.
4. Stamp the receipt of the mechanism with the seal (or words) of the gift received.
5. Give the customer a carnation.
6. As soon as the giver came to work on xx, he handed the registration form of flower donation on xx to the finance department.
7. The Finance Department inquires the suppliers according to the registered sales codes, and registers the supplier codes in the designated position of the flower donation registration form. On the same day 1 1: 00, it was forwarded to the heads of relevant departments.
8. The department head is responsible for checking the sales records with the shopping guide.
9. If you have any objection, please contact the staff of the Gift Office.
Check before 10 and 18: 30 on the same day, and the department manager will sign the flower donation registration form and return it to the financial floor accountant.
1 1. The floor accountant shall enter the supplier's fee according to the confirmed flower donation registration form, each of which is xx yuan.
12. The floor accountant will file the registration form for sending flowers.
Seven. Explanation of "return and exchange"
1. Goods purchased by customers in this activity and any previous activities are not allowed to be returned without original documents.
2. Return: When customers shop during the activity, the mall will refund the cash according to the actual payment amount on their shopping vouchers. If customers receive prizes or gifts in this activity, they must return them together with the prizes or gifts. If it cannot be returned after use, the customer must pay the corresponding cash and deduct it directly from the refund, and the insufficient part will be made up by the customer.
According to the activity plan of the hotel union, Mother's Day Thanksgiving Day will be held in May. Thanksgiving to mother is a fine tradition of the Chinese nation. The true nature of The Crow Feeding Back makes us realize that as an important witness of human beings, there are always countless maternal feelings supporting us in the warp and weft of life. The specific programme of activities is as follows:
1. Time: May 10 (Sunday) morning 10: 30.
2. Venue: International Conference Hall on the second floor.
Three. Moderator: Ma Jing and Zhang Yong.
Fourth, hang a banner: "Mom, we love you!" "
5. Participants: mother, mother-in-law, wife, * * * 37 people, hotel supervisor or above, outstanding employee representative (Y) 2065438+April 2007.
These include:
General Department (1 1 person): General Manager Jiang, General Manager Wang, General Manager Ren, General Manager Zhang,, Ding Yanting, Che Xiaohong,,, (y) meters.
Housekeeping Department (6 persons): Mary, Wang Baoxia, Cao Chunping, (y) Zhang Wenhai, Ma Yongjuan, Feng Lanli.
Catering Department (10 people): Zhao Hua, Zhai Yanmei, Zhao Lifang, Deng Kai, Ma Jing (moderator), Zhang Yong (moderator), (y) Hello, Yang Hongliang, Liu Hongxia, Wu Chao.
Marketing Department (2 persons): Liu Yarong, (y) Sun Nan.
Finance Department (4 persons): Zhou, Zu Yali, (y) Gao Hong.
Engineering Department (4 persons): Ma Yonghui, Mu Xuefeng, Xue Jianjun, (y) Li Chunlin.
The purpose of intransitive verb activity:
Thanks to our mother, she gave us life and warmth. As a follow-up to Mother's Day, we should enthusiastically eulogize our feelings for our mothers, carry forward the tradition of China, and further promote Hongqiao's corporate culture of "people-oriented" and caring for mothers.
Seven. Activities:
On the special day of "Mother's Day", in order to thank the hotel managers and excellent employees' mothers for their strong support to Hongqiao's work, excellent employees, their mothers, mother-in-law and wives are specially invited to the hotel to participate in Mother's Day Thanksgiving activities, so as to let relatives know about the hotel culture of respecting and loving the elderly, deepen their understanding of hotel work, improve team cohesion and enhance employees' sense of belonging to the hotel.
1, the general manager of the hotel, Jiang Chunfeng, delivered a speech, thanking all the mothers for their strong support to the hotel work and introducing the recent development and vision planning of the hotel to the guests;
2. The catering staff sang "Grateful Heart" and the housekeeping staff sang "Mother's Kiss";
3. Have a lucky draw; The prize is: 20 boxes of algae mud foot bath agent (the legacy of the original sauna, the book has no value record); Belt 17 (book value 90 yuan/belt);
4. Invite all the guests and employees who participated in Mother's Day to dine in the western restaurant on the fifth floor. During the dinner, please ask the hotel leaders and department managers to propose a toast to your mothers.
Restaurant mother's day activity planning plan 5 i. Activity purpose
With the help of Mother's Day, the concept of Mother's Day is spread in the name of "gratitude", reminding target consumers to pay attention to Mother's Day and triggering their celebration of Mother's Day. And most importantly, our hotel has fully exaggerated the corporate image of caring for the elderly and family in the atmosphere of Mother's Day, so that "grateful mothers" can penetrate into the emotional depths of target consumers, and can also narrow the distance through Mother's Day promotion. Call for the moral fashion of respecting the elderly, further highlight our hotel's sense of social responsibility, enhance the hotel image and increase the purchase rate.
Second, the theme of the event
True feelings and family ties are intertwined, and today is different!
The most enterprising mother worries about our hard work day and night. Let them have a rest today, enjoy a delicious meal together, comfort their mother, and choose to eat in xx!
Three. Focus of mother's day activities
1, strive for the first effect and create hot topics in society.
Celebrating "Mother's Day" has become very popular in large and medium-sized cities, but not many people know this festival in xx. Our hotel's activities on Mother's Day can cause a certain sensation and make the activities a public focus topic. In the first "Thanksgiving Mother's Day" activity, you can leave the impression and memory of "xx catering let me know Mother's Day", which will have good social effects and brand communication value.
2, cater to the goal, consumer psychology, and meet emotional needs.
The target group of "grateful mother" is the successful people in institutions and institutions aged 30-45. Due to the busy business, the time spent with family members, especially parents, is generally less, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Fourth, the publicity of Mother's Day activities.
Most people don't have the habit of "Mother's Day". In order to ensure that the activities have greater effect, we must carry out relevant warm-up and guidance activities to pave the way for the official launch of "Mother's Day" activities. Inform the public that "May 8 this year is Mother's Day".
The first way: TV subtitles, the content is tentatively set as:
Thanksgiving mother, maternal love forever! On May 8th, Mother's Day was held in xx. Delicious food and exquisite gifts were presented to the loving mother in the world. Tel: xx.
The second way: according to the reservation record of the catering reservation book, look up the customer's mobile phone number, and the person in charge will communicate with the customer and inform the customer of this activity.
The third way: design and make publicity color pages and publish them together with the unified information newspaper. The content is tentatively as follows:
How long have you not paid attention to your mother's health?
How many times have I come home late and asked my mother to wait until the food is cold?
How long has it been since I cared about my mother's mood as much as I cared about my skin aging and career development?
We always want to work with our own efforts and form our own digestion of maternal love with our life ideals, rather than a deeper understanding and care, but in fact we have lost too many opportunities to hold hands with our mothers.
Come on, gently hold your mother's hand, let the aging footsteps slowly close to your mother, and let your mother's face bloom with a childlike smile from time to time. It's very simple, starting with a warm dinner with mom!
On the evening of May 8th, 20xx, xx Food & Beverage Department held a dinner party with Mom. If you want to express different filial piety and enjoy different communication with your mother, then call and book a family dinner quickly!
On the day of the event, you and your family can enjoy the exquisite food of xx catering, and even get a holiday gift of xx catering! I believe this "Mother's Day" will definitely leave you and your mother with eternal and beautiful memories!