Underwear industry has only developed for more than 20 years in China, but the development momentum is rapid. Various brands have mushroomed in the huge market. Underwear industry has become a veritable sunrise industry, attracting the attention of many merchants and investors, gathering and cultivating a large number of outstanding enterprises and talents in a short time, and creating a beautiful and confident surprise experience for the majority of women in China.
China Underwear Market Survey and Analysis Report shows that the annual sales of China underwear market is between 20 billion and 50 billion yuan, with an annual growth rate of nearly 20%. With the change of people's ideas and the stimulation of economy, underwear industry is the most attractive industry to start a business, and its small investment, low risk and quick return have become the key factors to be optimistic.
According to the person in charge of the insider's operation department, the threshold of mid-range underwear stores is relatively moderate for personal investment. First, the initial investment is not big, and 30,000-60,000 yuan can join; Secondly, due to the limited popularity of this brand in the market, merchants generally give franchisees more flexible business rights, such as supporting stores to carry out various preferential activities, which will help brands win more consumers in a short time; Third, high-end brands often set up counters in department stores and have their own franchise stores, which are difficult for ordinary individuals to compete with. In contrast, the investment risk of mid-range underwear stores is relatively low, which is suitable for ordinary investors. Fourth, the service of the second-line franchise stores is more humanized, and the terminal stores can enjoy the guidance of the head office at any time. You can apply to the head office at any time if necessary.
At the same time, the person in charge also said that the pursuit is the long-term development of the enterprise, positioning the price as mid-range, providing opportunities for more entrepreneurs, but not relaxing the requirements for products at all, so that more customers can accept this fashionable consumer goods.
Nowadays, the rapid development of underwear market has brought fierce competition, leading to a mixed industry. It is understood that in the face of many followers, how can investors polish their eyes and screen out a brand that really suits them and has strength? Since the establishment of 10 Romantic Season, the successful experience of nearly 2,000 brand stores in China is worth learning.
"Second, as far as possible on-the-spot investigation, including the investigation of the company's size, direct stores, factories, printing houses and even warehouses. No matter how good the photo is, it may be fake and can't be taken seriously. Only seeing is believing can we truly understand the power of brand. Look at the size of the company from the aspects of office environment, number of personnel and personal quality. Look at the direct store to see the operating conditions and service quality, the factory to see the production management and whether there is an independent version room, and the brand warehouse to see the inventory. Only in this way can we understand the comprehensive strength of the enterprise and be guaranteed later. "