1. What is the normal turnover rate of Taobao?
The wastage rate of Taobao is 40%-60% in the normal range.
Generally speaking, it is normal for Taobao's jump rate to be basically 40% to 60%, but we should also remind everyone that the jump rate is not the only criterion for judging the operation of Taobao stores, so there is no need to ask too much, as long as the store operation is relatively normal.
Second, the skills to reduce the wastage rate of Taobao?
1, strictly control product quality. The most critical factor causing losses is that customers' needs cannot be effectively met.
Among them, high-quality products and services are the first demand of customers. Therefore, the implementation of total quality marketing, product quality, service quality, customer satisfaction and profit are closely related.
In the homogeneous market environment, in order to prevent exploitation, we need to provide customers with more value than our competitors.
We can improve the total value of products by improving products, services, personnel and image. Secondly, we can reduce the time, physical and energy consumption of customers to buy products by improving services and promotion methods, thus reducing monetary and non-monetary costs.
2. Be good at listening to customers' suggestions and actively handling customer complaints. The relationship between customers and us is equal. Although both sides are profitable, we should respect our customers and take their suggestions seriously.
Customer's advice is the source of our innovation. By listening, we can get effective information, make corresponding innovations, promote the better development of stores and create more commercial value for customers.
In the process of after-sales service, we often encounter all kinds of complaints. At this time, we can't avoid it, let alone shirk our responsibilities.
3. To establish a long-term relationship with customers, we need to establish old customer files first, which is the cornerstone of our long-term maintenance of customers.