Group buying is a consumption pattern, which means that a group of people collectively buy the same commodity or service to achieve a lower price. In Shanghai, group buying has become the choice of more and more consumers, especially in the face of some high-end restaurants, spas and other consumer projects, through group buying, you can get more favorable prices and services.

The development of group buying has also promoted the prosperity of Shanghai e-commerce market. Some well-known e-commerce platforms, such as Meituan, Public Comment, Hungry, etc. , providing group buying services and expanding consumers' choices. At the same time, group buying has also become a marketing tool for businesses. By participating in group buying activities, we can attract more customers and improve the visibility and sales of the store.

The development of group buying has also triggered some consumer disputes. In actual consumption, some businesses may use false propaganda to make inferior products and bring troubles to consumers. In addition, some consumers may have irrational consumption in the process of group buying, which eventually leads to the inability to enjoy preferential treatment. Therefore, when choosing a group purchase, consumers are advised to choose a merchant with high credibility and good reputation, spend rationally and avoid some unnecessary minor problems.