Wechat public platform subscription number. Mainly to provide information and materials. The general media use more.

1, WeChat public platform subscription number can send a group message every day. Group messages appear directly in the subscription number folder.

2. When the subscription number sends a group message, the mobile phone WeChat user will not receive a message reminder similar to a short message. 3. In the address book of mobile phone WeChat users, the subscription number will be put into the subscription number folder. At the same time, the message published by the subscription number will also be folded into the subscription number folder.

4. To obtain the customized menu, you need to submit the subscription number 300 yuan to apply for Tencent's WeChat authentication.

How to use the subscription number

mp.weixin.qq/

Enter official website, log in the background, you can send messages in groups and manage users.

How to use the WeChat public subscription number?

About the subscription number:

1. Subscription number includes personal subscription number and enterprise subscription number. Personal subscription cannot be authenticated, but enterprise subscription number can be authenticated.

2. Everyone can send a message every day, and there are 8 messages under one message.

3. Edit the message and then log on to the platform to publish it, as long as everyone who cares can see it. The advantage of subscription number is that you can publish a lot of news every day and promote it.

What can the subscription number of WeChat do? How to use it?

Wechat subscription numbers are some WeChat official account. If you choose to pay attention, you will regularly publish some information you are interested in.

How to use the WeChat public subscription number?

The public subscription number can only send a message in groups every day, which can be text or graphic material.

Text: Just like texting, after the computer logs in, send a message in the advanced function group sending function;

Graphic information: first add materials in the management office, and then send them to the group. Specifically, you can pay attention to the official WeChat account of WeChat Business College, and reply: The public platform can also be used.

Binding private micro-signals, the mobile phone pays attention to the WeChat official account assistant, and then sends any message to the WeChat official account assistant, and the WeChat official account assistant will send it in groups.

How to chat with subscription number

1 Account with public subscription number added for the first time. Switch to the address book interface in the main interface of WeChat, and then click the+button in the upper right corner of the interface to add contacts.

2 Click the "Search Number" option, and then enter WeChat WeChat official account (subscription number) to search, which will be displayed after the search is successful. Click the "Follow" button to follow the subscription number, as shown in the figure.

3 After that, you can see the "Subscription Number" option in the Address Book. After clicking in, you can see the subscription number you pay attention to. Click chat. Click the "+"button in the upper right corner of the interface, search for the subscription number to be added, and select the added subscription number in the search results.

4 If you want to cancel paying attention to the subscription number, just press and hold its avatar.

Scan add

1 Switch to the "Discovery" tab interface in the main interface of WeChat, select the "Sweep" option in the list, and put the QR code picture of the public account in the viewing box in the "QR code" interface.

After successful scanning, the information interface of subscription number can be displayed. Click the "Follow" button to follow him.

How to make a good subscription number

To sum up, two want two don't,

First, give a reason.

For mobile applications, the reason why users use your application is "why use it". Only in this way can your application impress people. Similarly, for the WeChat subscription number, the consumer's mobile phone keeps you. You must give a reason why you want to see it. If you can't move people's hearts, it is inevitable to cancel your attention.

Second, be focused and single-minded.

For the WeChat subscription number, we should also think about our own category from the user's behavior track. If your micro-signal gathers all kinds of anecdotes on the internet, you will compete with all the subscription numbers that kill boring time; If you are reading for others, then you are competing with all users' perceptual reading subscription numbers; If you are talking about health, then you are competing with the subscription numbers of all related topics. If you have everything, the probability that future users want to click on you from the folding subscription number will be lower and lower, because he doesn't know who you are and what you can bring him.

Third, don't simply recite.

Don't post all articles with WeChat subscription numbers on the Internet directly from ctr+c and CTR+V. You know, the reading experience on the internet is different from that on the mobile phone. Indeed, people often use it on the move (walking, cycling, etc.). ), and this process may often be interrupted. The layout, pictures and length of your articles should be in line with mobile phone reading, otherwise many users will lose interest in reading you every day.

Fourth, don't pursue perfection.

In most cases, people quickly click on the screen without exploring all the details, and then switch to other articles. Therefore, there are several typos and punctuation marks in WeChat, and users will ignore your meticulous carving and careful choice of words. Therefore, when editing WeChat content, we can make no mistakes in principle, do not pursue perfection excessively, and pay more attention to efficiency and content quality.

How to use the applied public subscription number? Find a solution

How to use the WeChat public platform is also a very difficult thing for me. My official WeChat account is called Curve Allure.

1, the WeChat public platform publishes news, which can be seen by people who follow you. Anyone who has used WeChat knows that every time you open WeChat, there are many messages posted by public users. We publish this on the public information ourselves.

2. However, the pictures and texts edited here are only partial pictures and texts. If you want to publish pictures and texts with links, you need to add them in the material management! ! Enter the material management, and click Add Multi-graph Message.

3. After entering, you need to set the cover picture and title first. We see that WeChat sent by others will also have a long picture, and upload a picture with the specified size. Then enter the title and content! !

4. Next is the content. I suggest you add three items. There will be titles and thumbnails below the big picture, which can be edited by moving the mouse. We can click below to add one! ! Just add three! !

5, the title below the big picture will be more critical, and the title and thumbnail should be selected. Then you can add some paragraphs at the beginning of the article to the content. The key is to add an article link below the edited content. In this way, WeChat users can click on the title to enter the website you specify.

6. To publish the newly edited graphic, you need to enter a mass message, then select the graphic message, then select the newly edited graphic, and click OK. You can send a group message a day.

How to do a good job in marketing with WeChat subscription number

1 Don't be distracted to do multiple numbers. Service number? Enterprise? Personal number? Many companies have registered a lot, but they have not done well. If it is a medium-sized enterprise, it is the best choice to make a service number. The subscription number is more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Choose according to your own business and your own strength.

The potential of two personal numbers cannot be ignored. The game in the circle of friends is not only selling goods, but also playing by individuals. Enterprises can also be personal numbers and friends circle. For products with high customer unit price, products that need to be trusted, and products with high returns, you can actually make personal numbers. Many times, the influence of the circle of friends is greater than the official account of WeChat.

3 For companies that just started to do WeChat, complex data reports are of little significance. Pay attention to interaction and the number of fans, the number of fans in the early stage is more important, and the cost performance is too low without fans! It is most important to find ways to turn old customers into WeChat friends and become fans.

How to break through the number limit? There is a simple way to increase each number to about 4000 people, then open a second number, copy the avatar and nickname, and then synchronize the content of the circle of friends. This can form a matrix. You can synchronize multiple numbers every time you send a circle of friends.

5 occasionally come to an interactive copy, but the lively comments and praises may not be seen by others (only friends' likes and comments add to each other). What should I do? Please reply to someone's comments. Don't @ him, but just click on the comments below your post to reply and let others see it.

If no one is too cold to interact with you, you can also pretend that someone is commenting on you and leave a few comments yourself. For example, even if you don't reply, you can reply like this: thank you for your warm support, tears streaming down your face! In this way, others feel that there are really many replies, and they will feel very lively when they see it … ..

Similar methods can also be used to promote yourself. For example, if you send an interesting product, you want everyone to know how to buy it, but you like it a lot, and no one asks for the purchase address. Can't say it directly. You can reply in a unified way: too many people ask me how to buy, and I will tell you in a unified way ... this will remind those people that it will not be very abrupt when buying.

8 Paying attention to the first 13 words of the title of WeChat article will directly affect the opening rate of the article. Write as conspicuously as possible. Why the first 13 words? Because WeChat can only see the word 13 when it wakes up (some mobile phones have more).

9 The opening rate of WeChat articles depends on the title of the article, followed by the abstract of the article, and finally the first picture. Among them, the title accounts for 50%, and the other two account for 50%. If these three things are not well coordinated, the content of the article will be greatly affected!

10 The title of the WeChat article can sometimes be added with some auxiliary emotional explanations. Look at the second half of the title of my article. Similarly, "this video was forwarded by 40 million people" and "CCTV was exposed!" However, this method is a bit low and it is not recommended to use it more.

1 1 For a single graphic article, you must write an abstract. The quality of the abstract will determine the opening rate of the article. Those articles that despise the default summary most are too wasteful and irresponsible!

12 There are several ways to write the abstract of a single graphic article, which is very popular. For example, choose two philosophical sentences in the article; Cite influential opinions in the article; Use interrogative sentences to arouse everyone's interest; Your own exaggerated judgment. For example, once I posted an article, the summary was: If you understand this article, your troubles will be reduced by 90%!

13 illustrated articles are very important. If the article is too long, there must be more than one picture. Now the problem of mobile phone traffic is no longer a problem. Don't worry about multiple pictures. There is a trick. If you don't know what map to match, you can match the landscape map directly. No one will feel uncomfortable.

If you send a link in the 14 circle of friends, you must send a short link. The link is too long to affect the appearance, making people have no desire to click. The way to generate short links is to publish a link on Tencent Weibo, which will automatically generate short links and then copy them. Of course, Sina Weibo or short links can also generate websites.

15 When the circle of friends forwards the article, you should add your own comments or extract the opinions in the article. This is equivalent to endorsing an article, which can make friends more trusting or curious and increase the click rate. Especially when you want many people to read this article, for example, you forwarded your own article. Another advantage of this is that others will forward your articles in the circle of friends ... >>

How does WeChat create subscription number settings?

If you want to ask how to apply for a subscription number:

Open the browser with a computer (only computers can't use mobile phones), search for "WeChat public platform", register, and follow the prompts step by step. Free application and free use.

It must be noted that the WeChat public platform is Tencent's business. Don't regard other advertising third-party development companies as WeChat public platforms. Their registration is charged.

If it is an individual application, you can only apply for a subscription number, and you need to provide a clear photo of your ID card.

Companies can apply for subscription number and service number, and need a business license.

If the application is successful, you can log in and get familiar with the interface, but the function can't be used yet. You have to wait for the review, and the review will soon pass. The help document says it will take seven working days, but in fact two or three days have passed. The success of the audit can be seen in the mail sign in the upper right corner.