With the rapid development of the national economy, the income level of Chinese residents has been continuously improved and their consumption power has been continuously enhanced. At the same time, consumer confidence in China is growing rapidly, and the willingness to consume leisure snacks is increasing.
Driven by consumption ability and willingness, the market scale of leisure snacks in China is expanding. According to the data published in China Food Industry Yearbook, in 20 17, the market size of leisure snacks in China reached 2,206.5 billion yuan. Yiou believes that the leisure and snack industry in China has great development potential and is expected to maintain a compound growth rate of more than 6%. It is estimated that the leisure snack market in China will reach 272,865.438 billion yuan in 2020.
Emotional factors drive the consumption of leisure snacks.
According to the consumer survey data of Harris poll, more than 70% consumers think that snacks can improve their physical and mental health. They endow snacks with emotional factors such as pampering themselves, improving their mood and maintaining vitality, making leisure snacks an indispensable part of their daily life.
Health and freshness have become the focus of leisure snacks.
Consumers who improve their mood through snacks, especially Generation Z, pay attention to punk health, and they pay special attention to the health and freshness of snacks. According to the consumer survey data of Harris Poll, more than 80% consumers put health first when choosing leisure snacks, and the proportion of millennials reached 88%. 78% of consumers pay attention to freshness, and the proportion of millennials reaches 85%.
At the same time, according to the survey data published by Ebrun Research, fresh snacks are favored by consumers all over the world, among which consumers aged 65,438+08-40 are the main consumers of fresh snacks, accounting for more than 80% of their consumption.
Note: Bubble size represents consumption contribution.