Realize the grand dream of building a car by "buying while buying"
During the Double Eleven last year, Xu Jiayin, the head of Evergrande, shouted 15 for Evergrande's new energy vehicle-building plan: "Buy China and buy buy, assemble the circle, make it bigger and do it well". It is not difficult to understand that Evergrande is indeed the leader of the industry in the field of real estate, but it is a small white in the field of car making. Acquisition, cooperation and shareholding have become the main theme of Evergrande's car making.
Evergrande has publicly stated on more than one occasion that it will become the largest and most powerful new energy vehicle manufacturing group in the world in 3-5 years, and plans to invest 45 billion yuan in 3 years, and plans to establish a 10 vehicle production base in China Belt and Road countries, with an annual output of 5 million vehicles in the future. Realizing Evergrande's grand blueprint of short cycle, high efficiency, high production capacity and wide distribution, looking at today's head car enterprises with their own brands, they have been operating for many years and have never been so "ambitious" as Evergrande.
144.9 billion acquired 4 1% equity of Guanghui Group, followed by $930 million to acquire 0% equity of Swedish electric vehicle company NEVS 565438, and1500,000 euros to become a shareholder in Koenigsegg; At the end of 2065438+2009, we signed strategic cooperation agreements with 60 global head parts enterprises such as Bosch, Magna, Mainland China and ZF. Not only that, Hengchi Advertising invested a huge sum of money to print the words "Hengchi Automobile" on the chest of Guangzhou Evergrande Football Team and appeared in CCTV advertisements. Many actions of Evergrande send a signal to the automobile market: Evergrande is determined to realize the dream of building a car!
Nothing can be done without money, money is not everything!
Just as Evergrande was making great efforts with "buy buy Buy", in March this year, the 20 19 financial report released by Evergrande Health Industry Group Co., Ltd. seemed to throw a cold water on it. According to the data, the company's net loss in 20 19 was 4.9 billion yuan, which was exponentially higher than that in 20 18.
Although Pan, financial director of Evergrande Health, said: "The new car has not been delivered in mass production, but this state is staged and temporary, and will be significantly improved after the mass production of 202 1 Hengchi full range of products." However, taking Weilai as an example, the first year of building a car had a net loss of 2.573 billion yuan, and the losses in the following years were 5.0265438 billion yuan, 9.639 billion yuan and 1 12 respectively. In contrast, Evergrande is younger, and the current loss of 3.3 billion is like an appetizer.
Evergrande's difficulties in building cars are not limited to this one. On the day before the acquisition of Tate Electromechanical, Evergrande 20 18 invested FF 20 billion US dollars in Jia Yueting. However, FF announced that it would sell 900 acres (about 5,463 acres) of land in North Las Vegas, Nevada for $40 million. Jia Yueting's car-making has already fallen into financial difficulties, which has caused a rift with Evergrande. The Tate electromechanical bought by Evergrande for 500 million yuan has a hard time. Lv Chao's departure from the company was the trigger. According to the employees sent by Evergrande to Tate Electromechanical Co., Ltd., Tate's hub motor technology is not mature, and it is a small domestic workshop with many suppliers of outsourced parts, which is very different from Evergrande's concept of pursuing a tall car.
Generally speaking, automobiles are capital and technology-intensive industries. Not without money, not with money. Even if Evergrande is a behemoth with total assets of 2. 1 trillion, annual sales scale exceeding 600 billion, and it is one of the top 500 in the world, bit by bit "nibbling" will hinder the road of building cars.
Not limited to the narrow sense of "building a car", strengthen industrial linkage.
So, does Evergrande have to give up when it encounters challenges? The reality is obvious. Evergrande is using the results of "buying while buying" to integrate resources. On the one hand, we are making cars in an orderly and intense way, and on the other hand, we began to recruit soldiers in April, providing 17 job categories and * * * 30,000 jobs. It is reported that Evergrande has invested more than 300 billion yuan in car-making business, creating a closed loop of the whole industrial chain of "production+technology+sales". The production bases of Evergrande Shanghai Songjiang and Guangdong Nansha will be completed in the second half of 2020 and put into production in 202 1, with the planned production capacity of 200,000 vehicles in the first phase. The new car will be put into mass production from the end of 20021to the beginning of 2020.
Moreover, according to the information of Evergrande official website, if Evergrande has 300-500 properties and each property has 10 parking spaces for the community to enjoy, the owners can rent Evergrande new energy vehicles. If the owners generally accept the use of vehicles, they can rent and sell the vehicles and parking spaces to the owners, and Evergrande will also take over the after-sales service. Evergrande is making the automobile industry and real estate have an energy linkage effect. The advantage of this is that it saves the link of 4S stores and increases the user experience.
It can be seen from Evergrande's actions that Evergrande is also building cars with practical actions, and will form a comprehensive commercial group based on people's livelihood real estate, with cultural tourism as its wings and new energy vehicles as its main force. So whether Xu Jiayin's persistent spirit of making cars can be rewarded, let's wait and see!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.