As a new industry with great potential, the big health industry includes many fields of production and services closely related to human health, such as medical services, health care products, nutrition and health care products, medical and health care equipment, leisure and health care services, and health consultation management. According to the data of China Great Health Strategic Development Model and Typical Case Analysis Report released by Prospective Industry Research Institute, the market size of health service industry in China was about 4.50 trillion yuan in 20 14, and the total scale of health service industry in China exceeded 6 trillion yuan by the end of 20 17. If the development continues at this rate, it is predicted that by 2020, the output value of big health industry in China is expected to account for more than 10% of GDP.

At present, the development of China's big health industry is in the primary stage, especially the health management is in the market cultivation stage. Therefore, industrial development has the characteristics of large space and rapid growth. With the rapid development of society, the health consumption demand of residents has also changed, from being limited to disease prevention to paying attention to their own health level and quality of life; In addition to paying attention to the health of body, physiological function and behavior habits, we pay more attention to the health of emotion, psychology, thought, spirit and even morality and belief; The influence of environmental factors on people's health has been paid more and more attention, and people have begun to pay attention to the organic connection between ecological environment and life, health and harmony. Nutrition and ecological health preservation have become the new trend of people's pursuit of health, and the big health industry has been regarded as the "blue ocean".