The reason for the road test in China is that Peugeot's brand-new pickup Landtrek is based on Changan Kaicheng F70, which is the joint effort of Changan Automobile and PSA Group. Peugeot Landtrek is mainly sold in Latin America and Africa.
Based on the global models built by independent brands, this practice is not only reflected in Changan Kaicheng F70 and Peugeot Landtrek, but also in many independent brands. This form is also popular in the international market. Let's see what other famous models are overseas.
Changan Kaicheng F70: Peugeot Landtrek/ Dongfeng Ricky: Peugeot PICK? up
Peugeot's product share in the pickup market is not high, except for the old 404 and 504 models, there are not many products that can be obtained. Previously, Peugeot had launched a product called "PICK? UP "model, which is a pickup truck model based on Dongfeng Ruiqi, is directly exported to the African market only by" reinventing "the prototype, and its positioning is relatively close to the people.
Perhaps, this "takenism" made Peugeot feel the temptation to greatly reduce the cost of R&D and "take it for use" again.
Different from the previous pickup truck products, Peugeot Landtrek is positioned as a high-end pickup truck model, so it has a greater "transformation" action for the prototype. Compared with Chang 'an Kaicheng F70, the differences of Peugeot Landtrek are mainly reflected in the power system, front wall, front air intake grille, tail box cover logo and so on.
On the other hand, Peugeot Landtrek also offers three specifications: double-row, single-row container and single-row container-free, so as to better meet the needs of sales places. These versions are not available in the domestic market.
Baojun 530: MG? Hector/Chevrolet copaci? /Wuling Almaz
More "magical" than Chang 'an Kaicheng F70 is Baojun 530' s "one car and four sales". In the domestic market, Baojun 530 hangs Baojun's logo, and in the Indonesian market it becomes Wuling Almaz and MG? Hector; In Colombian market, it became Chevrolet copaci, namely copaci.
These models only made corresponding changes to the details such as the front net and logo, and adjusted the chassis and suspension to a level more suitable for the road conditions of the sales place, but did not make drastic changes to the whole.
Baojun 530 is positioned as a people-friendly model in the domestic market. Even if it is sold in overseas markets, its product status is almost the same as that in the domestic market. Because of its relatively low price and large body size, it is welcomed by consumers in developing countries.
Job Geely: Proton X70
After Geely acquired a 49.9% stake in Proton, it exported its main model Geely Job to the Southeast Asian market and named it Proton X70. The overall shape of Proton X70 continues the design of Geely Borui, and only the details such as the front net, logo and wheel rim have been adjusted. In terms of selling price, the price of Proton X70 in Southeast Asia converted into RMB is higher than that in China.
It is worth mentioning that Proton X70 was produced and exported by Xiao Chun factory in Ningbo in the early stage, and then turned to Marten Dan Rong factory for production. It can be seen from this move that Geely will achieve greater global development goals by exporting products and putting them into production in overseas factories.
The addition of Proton X70 has effectively boosted the sales growth of Proton brand in Malaysia market. It is reported that in June this year, there were 8,502 Proton cars in 5438+ 10, an increase of more than 20% year-on-year, making it the fastest growing automobile brand in Malaysia. 1 month, Proton X70 was the sales champion of high-end SUV in Malaysia.
Jiangling wins S350: Ford leads the world
Ford Lingjie is a compact SUV based on Jiangling Yusheng S350, mainly for the China market. Since its launch, this car has been favored by consumers and once became the top sales volume of Ford in China, which shows its important position. The popularity of Lingjie in the domestic market has also provided sufficient confidence for Ford to push it to overseas markets.
According to foreign media reports, Ford South America Company has confirmed that Ford's territory will be introduced to South American countries this year. The main sales markets include Argentina and Brazil. In fact, Ford Lingjie was listed in China in 20 18, and made its South American debut at the Sao Paulo Auto Show in Brazil, and completed the road test. It can be seen that Ford hopes to lay out the global market.
The overseas version of Ford Lingjie will continue the overall design of the domestic version. In terms of power, it is expected to be consistent with the domestic version, equipped with 1.5TEcoBoost engine and matched with 6-speed manual or CVT gearbox, while the 48V light hybrid pure electric version will not be introduced to the South American market.
The "reverse export" of self-owned brand models is not only the above-mentioned models, such as Wuling Hong Guang, Baojun 730 (Wuling Cortez) and Baojun 630 (Chevrolet OPTRA), which have good sales and status overseas. It can be seen from these models that when the strength of self-owned brand models becomes stronger and stronger, their global footprint will go further and further.
Nowadays, more and more China automobile companies set foot in overseas markets. In addition to the Southeast Asian market and other developing countries, developed markets such as Europe and America have also become the new targets of China automobile brands. It is believed that with the rise of China's automobile industry, the number of China's automobile globalization will become larger and larger.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.