Yibin Tianda Company, based on Taoist health-keeping concept, health-keeping culture and health-keeping strategy, combined with the principles of modern health-keeping, adheres to people-oriented, promotes the unity of man and nature, conforms to the trend of nature, takes care of people's needs in every way, and adheres to the natural principle of harmony between heaven and earth and inaction, and devotes itself to creating a thousand-year Taoist health-keeping culture. The research and development of "Qingcheng Badongtian Milk Wine" is to promote Taoist health culture and serve the physical and mental health of Chinese people. People-oriented, Taoism is natural.