Sometimes I will go to the suburbs and go to places that local taxi drivers think are very distinctive, such as food stalls. Sometimes we go to the seaside to eat yellow croaker, fresh hairtail in Zhoushan, shrimp in Taihu Lake, boiled fish in Dongting Lake, pollution-free grass carp in Erhai Lake in go to dali, back fish in Yangtze River and abalone soup in casserole in Tianmu Lake. Besides eating fresh fish, you can also go to different places to eat special fish with different practices. In a word, my favorite food is not the specialty of the restaurant, but the local food with folk characteristics. Through the comparison of different places, I think there is a big difference between the north and the south, and the food culture has an influence on other aspects of the place. The difference between climate and region in food culture directly affects the expression of people's characteristics. For example, the food in the south of the Yangtze River is very delicate, while the food in the northeast is very rough. Besides braised pork vermicelli and stew, there are white meat with sauerkraut and radish vermicelli soup. This diet seems to come down in one continuous line with local characteristics. Beijing does not have its own main course system, but tends to the surrounding cuisines, such as those in Northeast China, Shandong, Inner Mongolia, Hebei or Northwest China, which has a great influence on Beijing. The food in Jiangnan is meticulous, and the men there are also exquisite. They are more serious, more family-oriented and willing to do housework. This culture will affect the sales of products. For example, this person is delicate, particular about things, and doesn't like being too rough. Some things they refuse to eat, and some things must be eaten to a certain extent. Jiangnan pays attention to refreshing taste. For example, if a dish has green peppers and bamboo shoots, then the taste of this dish must be green peppers and bamboo shoots, and you can tell the two flavors when you eat it. Northeast cuisine will stew all kinds of flavors together, making you confused. In Shanghai, you should put sugar in your food, and you must eat it. In the north, you should also put sugar, but mix it with food, so that you can't eat it. The stuffing in Shanghai's steamed buns is also clearly divided, which not only makes you see it clearly, but also makes the taste very clear. Everything is clearly divided, which is the characteristic of Shanghai people. There are also differences between Jiangsu and Zhejiang and Shanghai. For example, the food in Hangzhou is very exquisite. They are much more delicious than those in Shanghai. The difference is that their food is not as clear as Shanghai's. In other words, Hangzhou people are only meticulous in form, but not as meticulous in content as Shanghai people. Nanjing, on the other hand, is slightly rougher in form than Hangzhou, but much more detailed in content. These are all related to the humanistic environment of Jiangnan water town. When I say diet, I don't mean eating, but I want to show their culture. For example, when you arrive in Chongqing, go to a restaurant to buy it. You must eat there before he sells it to you. You can take butter home and eat hot pot by yourself. It's very rich. This kind of thing can't be bought in the north. The northern monosodium glutamate is in the pot, and some of it tastes wrong. Only when you go to Chengdu can you buy gourmet powder made from grain. Eating hot pot with monosodium glutamate in this sesame oil seasoning is delicious, which is completely the taste of Chongqing hot pot. I feel different when I eat it than when I eat it in peace. It's all monosodium glutamate at work. So every time I go to Chongqing or Chengdu, I will buy monosodium glutamate there and take it home. Many people say they like to eat Sichuan pepper, but in fact, there are not necessarily local peppers in Sichuan cuisine restaurants now. They went to Hubei and Hunan to package the peppers grown in the whole village. Now some Sichuan restaurants in Beijing must go to these villages one year in advance to order peppers. All the provinces in the Yangtze River valley have planted a variety, so we don't just eat Sichuan pepper now. Diets vary greatly from place to place, and some of them are even wonderful. For example, go to Shantou to eat fish balls, where the fish balls are knocked out with a whole piece of meat and a stick. There are fish and beef. You can make any kind of meat. There are many kinds of meatballs. When you go to the free market, you can see someone beating a stick. There are many famous shops in the suburbs. On the way from Shantou to Chaoyang and to the airport, there are many famous shops in the village. When I went to those famous shops, I saw a big box in the middle of the room. There is a row of people sitting here and a row of people sitting there. When the whole meat is placed in the middle, people on both sides knock with sticks. Meatballs can bounce on the ground after being cooked because they don't use a kitchen knife and don't cut tendons. So Shantou's fish balls are very famous. But in fact, what I felt most in Shantou was not fish balls. The best thing is to eat a side stove. There are several kinds of side furnaces in Shantou. The more distinctive one is a turtle, that is, a turtle, and the other is a snake. The seasoning used to rinse the snake is very special, including bean curd and garlic hot sauce, and some chopped kohlrabi soaked in the south. Later, snake washing developed to Guangzhou, mainly in the suburbs of Guangzhou. When washing snakes was the most popular in the late 1990s, there were 20 large snake villages in Shantou along Guangzhou Avenue all the way to Panyu until Qifu New Village. Later, snake washing began to decline, and Cantonese people ate donkeys and cats. At that time, there was a donkey tied to the door of the restaurant that washed donkey meat. Actually, it's frozen donkey meat. Just like in the suburbs of Beijing, they say that they eat wild boar. You ask him, is this wild boar authentic? The answer must be authentic, and the meat was stamped when it came. In fact, many of them are fake, and they are only a little authentic after being treated with spices. When it comes to rinse products, you have to say dog meat. One of the best places to eat dog meat is the dog meat stove in Shantou and the dog meat hot pot in Kunming. In these two places, dog meat sauce is cooked first, but the method of incense is different. Shantou pays attention to the taste of soup, that is, put the dog meat made with sauce in the old soup with seasoning, and then eat it directly or dip it in seasoning; The dip in Kunming is not as rich as that in Shantou, but it is a little hotter. In the Korean Autonomous Prefecture, there is a street full of dog meat. The spicy taste is definitely different from that in Hunan and Jiangxi. Guizhou is different. Both griddle and dog meat have their own local characteristics. We have different feelings about local tastes, which seems to be related to local fermented bean curd, so I buy local fermented bean curd everywhere. There are stinky tofu in Beijing, tofu brain in Wang Zhihe, and seventeen or eight kinds are sold in supermarkets. In other places, you will see many local fermented bean curd with different tastes, such as Chinese cabbage fermented bean curd, celery fermented bean curd and some green vegetable fermented bean curd. In Yunnan, in addition to the above kinds of fermented bean curd, there are other fermented bean curd, which can be used as soup and seasoning for their shabu-shabu. The spicy soup in Yunnan is not like the clear soup dipped in spicy sauce in Guangdong. They are all spicy soups dipped in spicy sauce, so the practice of fermented bean curd and sesame oil will be different. Sichuan's spicy soup is boiled with spices and oil, while Yunnan's spicy soup is directly boiled with several Chinese herbal medicines and peppers. This shows that local diets have their own cultural characteristics. Cultural and Habit Differences When it comes to diet, it is bound to be associated with wine, which is closely related to diet. There are four criteria for the classification of wine in China, including Fenjiu-based fragrant wine; Luzhou-flavor liquor represented by Sichuan Wuliangye; Maotai-flavor liquor represented by Kweichow Moutai; Luzhou-flavor liquor represented by Xifeng in Shaanxi Province. In other words, whoever wants to make wine must meet one of these four requirements. All brands of liquor are either inclined to this or that, because they cannot be listed if they do not meet the requirements. So there are four famous wines in China, which have produced wine culture. Speaking of the relationship between wine and catering, for example, before the Cultural Revolution, there was a Sichuan restaurant in Xidan, Beijing. At that time, few people could eat there, and only the rich could afford it. Now Sichuan restaurants are everywhere in Beijing, because people's lives have become richer after the reform and opening up, and the cultures of many regions have been rapidly integrated, and the integration of catering culture has become more direct and concrete. At that time, all the wines in China were Luzhou-flavor for two reasons: first, its brewing cost was very low; Secondly, it has a lot to do with the popularity of Sichuan cuisine. When people eat Sichuan spicy food, they usually drink Luzhou-flavor wine. Now every restaurant in Beijing may have Sichuan food. Sichuan cuisine is rich in flavor, which will arouse people's appetite, and drinking Luzhou-flavor wine is more palatable. In the past, the popularity of Fen-flavor liquor was due to the light northern dishes in the court, and it was more comfortable to drink Fen-flavor liquor. Nowadays, people feel tasteless when drinking Fen-flavor liquor, because the taste of diet is too strong. In Shanghai or Jiangnan, everyone's taste is very weak, and yellow wine is the main drink. Because yellow wine is boring, it won't be spicy quickly and has stamina, so people there eat and drink this very smoothly. Therefore, our diet promotes drinking, and the food culture in various regions has changed people's drinking habits. In 1980s, the role of marketing behavior also changed wine culture. At that time, the prices of the four famous wines were almost ten yuan, and Wuliangye took the lead in raising prices, which opened up the price space with other wines. At that time, people earned less money, and the price increase was unacceptable to many people. Other wineries have also changed their strategies. Shanxi's "Fenjiu" has made a slogan, saying that it is to produce "good wine that the broad masses of workers, peasants and soldiers can afford", stating that it is necessary to compete with competitors with a low-price strategy, but this strategy is tantamount to giving up market positioning. At that time, the people who always drank at ordinary times were mainly business personnel of enterprises. There is no business without drinking. When ordering wine in a restaurant, be sure to order the most expensive one, so as to show your taste and sincerity. So "Wuliangye" has become the most popular wine in the catering industry. With the development of the market, the profits of other wineries are getting lower and lower, and they also plan to raise prices. But this time the opportunity has passed, and the people don't buy it. How can there be a price of more than ten yuan with Wuliangye? In this way, the market space is squeezed out. Coupled with the cost advantage caused by the technology of Luzhou-flavor wine gene, the profit space of other wines is smaller. The "Erguotou" in Beijing used to use a mellow wine base. Because of the cost problem, I now turn to Sichuan to buy Luzhou-flavor liquor base. Consumers in Beijing have accepted "Erguotou" emotionally, and products have become less important. It doesn't matter if the taste changes slightly. The above is to tell you, in fact, wine, like catering, is inevitable and accidental to be popularized. Speaking of necessity, it can also be seen that northerners can adapt to drinking almond dew. In the south, drinking this is just like drinking bean juice in Beijing. They say this drink has a strange smell, which makes me want to vomit. Therefore, as the saying goes: "One side of the soil and water will support one side." People have no taste when they are born. I have made baby food and know that many baby foods are tasteless, such as carrot paste, tomato paste, beef paste, chicken paste and so on. And I don't put salt. I just break these things, spray them outside and turn them into fog, and when they fall, they turn into mud for the baby to eat. They can eat anything because they have no taste. Our sense of taste is cultivated. If you are in a place, you will be cultivated in this place. The influence of local culture has created your cognitive ability and level of different products, and the way you look at things and demand products. When you receive a product or a message, your behavior will be influenced by the environment. For example, last year I went to a city in the northeast, where development was slow, but the students there studied hard. Visiting a friend's house, the hostess said that her daughter was studying at the Central Academy of Drama. When she came back from vacation, she told her that the children in Beijing were terrible. The teacher said the following. She said I was a little scared. How could they have the courage? In our place, we will listen to the teacher talk about the following rules. She also admires the computer skills of Beijing students, saying that their computer operation level is very high. After listening to her words, I was deeply touched. Think about how simple we are when we study. Different environment, different culture, different people. Children in backward places can only learn, while children in Beijing can surf the Internet, disassemble computers and make personal homepages and Flash. People say that Beijingers are talkative and have imperial culture, which can also be found in their diet. Beijing's food culture is a mixed culture with local food, and it does not exist in isolation. Our times are changing, different times have different cultures, and sometimes we can't imagine the difference between the past and the present. When I was a child, I washed my hair with my head down. Now I always go to the barber shop with my head held high for dry cleaning. An old man used to wash me, but now a girl washes me. The first time I let girls wash their hair was in Shantou. It was 1992. A customer in Shantou asked me to wash her hair, saying that the shampoo invented here is great. When the customer took me there, I was surprised to see so many people sitting there washing their hair: how can I wash my hair like this? While I was sitting there, a little girl came to wash my hair. I'm shaking. I shivered when she touched my ear. This is the first time. People who have grown up in this era will naturally see this and will not make a fuss like I did at that time. It is said that Guangdong has a policy that you can't wash your hair below the neck, but it just can't be implemented. Why? Because it's hard to define what's below the neck. At that time, it was said that this policy was introduced to prevent the yellow problem, but if so, the foot washing room is worse than this, and it can also wash feet. Later, I explained that it was because I was unprofessional, and I was afraid that I had a problem with my cervical spine and could not justify myself. So, don't do anything that can't be executed. Some things have become established rules, and everyone feels normal. At this time, a policy suddenly came out, which made people puzzled. I say this, in fact, to show that culture is a conventional thing, which is gradually formed and is not controlled by policies. Differences in characteristics and performance. Let's go back to diet. I have been to many places and like to study the diets of various places. I love eating and want to eat. If I eat too much, I will try my best to do it myself. The refrigerator at home is full of spices from all over the world. I like to study which spices can make my favorite taste. You said that Sichuan cuisine is cooking oil, Guangdong cuisine is cooking oil, and Shandong cuisine is heating the oil first. How to make the oil smell not escape, but stay in the dish, and how the taste of the dish comes out depends on your own feelings. This feeling brings you only a simple eating experience. If you walk around the country, you will experience more local conditions and customs. These customs are all related to marketing. Master these, and your marketing will be targeted. Marketing is the ideological work of being a man. You should know these people, know what kind of living environment they are in, what needs they have, what forms they accept, and so on. I have been walking in the north and south of the Yangtze River every year since the 1990s, and I meet many dealers every year. I have been to thousands of counties and hundreds of cities. No matter what kind of consultation you receive from enterprises, you should go to several cities or towns for investigation. As mentioned above, health products have appeared in Jiangsu and Zhejiang provinces, which is also related to the local leisure health culture. Once in Cangzhou, you can't sell health care products, but only medicines for injuries from falls, because its health culture is different. In fact, some things cannot be called culture, but now we are used to calling all forms culture. Eating is called food culture, drinking is called drinking culture, and even the sauna is called "water culture". Marriage culture is everywhere. Pick up the bride at noon in the north and at night in the south. This custom is very different. In Beijing, if you take the bride back at night, it's called second marriage. But I found that many cultures in Beijing and Sichuan are actually very close. For example, only Sichuan drinks scented tea in the south, just like Beijing, and the marriage customs are the same as Beijing. Beijing and Sichuan were particularly far away in ancient times, so there is a saying that "the Shu Road is difficult to pass, and it is difficult to go to the sky." At that time, emperors went to Jiangnan through canals, Suzhou and Hangzhou, and rarely went to Sichuan. Why do Suzhou and Hangzhou produce beautiful women? Because the emperor didn't see the beautiful women in Sichuan. In fact, many Sichuanese are descendants of two Lakers. Some people from Hunan, Hubei and southern Henan moved to Sichuan, and after several dynasties and generations of migration, they formed the present scale. Many people from Hunan and Hubei go to Fujian and Guangdong as Hakkas. Therefore, the spiciness in Sichuan cuisine is the improvement of the taste of Hunan and Hubei hemp, and the spiciness in Hakka cuisine is the combination of Hunan and Hubei hemp and Cantonese cuisine. I only talk about some personal feelings above.