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How to name the service number and subscription number? Only the service number and subscription number we commonly use are mentioned here.

So as an enterprise, should we open a service number or a subscription number?

We must first analyze the main differences between service number and subscription number.

The message pushed by the service number is not folded, but the message pushed by the subscription number is folded.

Service number 1 can push four multi-graphic messages every month, and subscription number can push 1 graphic messages every day. Individuals and enterprises can apply for subscription numbers, but individuals with service numbers cannot apply.

Under the guidance of the competent department of Internet information content, in order to strengthen account management, the upper limit of registration has been adjusted from 20 18 1 16:

Adjust as follows

1, only 1 wechat official account can be applied for the same email address;

2. Five official WeChat accounts can be bound to the same mobile phone number;

3. The official WeChat account registered with the same ID card is at most1;

4. The maximum number of official WeChat accounts registered by the same enterprise, individual industrial and commercial households and other organizations is 2;

5. The same government and media type can register and certify 50 official WeChat accounts.

Tips: Accounts registered by individuals and enterprises before 20 18 1610/6 can be used normally and are not affected by the registration adjustment on 201816. The standard of many SMEs is: 1 service number+1 subscription number.

Wechat official account naming rules:

1. Personal subscription number: A human account can be renamed twice in a natural year. Subscription number cannot be named repeatedly;

2. Service number: one-time certification fee for 300 yuan after certification modification.

How to name the subscription number?

Title Keyword Principle There is a search function in WeChat, which allows potential customers to find their interested WeChat WeChat official account through keywords.

Therefore, if enterprises want their WeChat official account to be found by customers in numerous WeChat WeChat official account, they must bring the target keywords of their products when taking the name of WeChat WeChat official account. Brand words+industry category words,

For example, if you are a baby toy, you can choose keywords such as morning education machine, story machine, mother and baby.

Cocktails can be called "* *" cocktails, XO soda and XO pre-mixed wine. A product has several different names.

Solid wood furniture can be named as: a solid wood furniture b European solid wood furniture c solid wood home hall;

Nut snacks: brand+nuts, fall in love with delicious snacks, brand+snacks, snacks on the tip of the tongue, classic snacks;

Doing health care: health care, the way of health care, learning health care in one minute, health care China, including health care industry keywords;

Education and training: brand+primary and secondary school training center area+extracurricular tutoring training.

Ranking rules when searching:

1. Whether it is authenticated or not, the weight of authentication number will be higher than that of non-authentication, and it will be displayed to search users first.

2. Keyword matching degree. Public accounts with high keyword matching will be displayed first, and those without search keywords will not be displayed.

3. Relevance between content and user activities. The content pushed every day includes the keywords of the official account name of WeChat, indicating that the positioning of your public account is consistent with the content.

Another important point is the user activity of your account.

Reflected in several indicators of your tweet:

1, click the reading number,

2, like it,

3. Message forwarding.

These three indicator systems will record statistical data. The higher your interaction rate, the higher the quality of your content, the more popular it is with users, and the ranking will naturally be high.

4. Update frequency of articles

Subscription number 1 sends 2 articles every month, and others send 1 article every day. Other things being equal, those with high update and push frequency will be displayed first.

Through the above four points, optimizing the keyword search of public account users can bring us a group of new interested users.

How to name the service number?

There are three main directions: the first is the company name, and industry terms can be added: Kungfu, Beauty Theory and Jin Xian Beverage.

Second, the registered name of the trademark or the words trademark+industry, Afu essential oil, Bama tea, power train, Handu Yishe wireless, Uniqlo, herbal essence, spicy prince gluten and so on.

Third, the program name or website store name, such as Three Squirrels Flagship Store, Entrepreneurship Magazine, American Talk, Shell Network, Da Yue Network, Store 1, Pig Bajie Network, etc.

Of course, there are also many company names consistent with brand names. Naturally, the first and the second will overlap and can be summed up as a naming method.

This naming has three basic principles.

Second, add industry vocabulary, which is simple and easy to remember. A brand can add industry words to express a certain professional field and be more professional.

Third, using company name, trademark name and website store name, taking the most famous one, will have better credibility and better promotion.

The above is my sharing!