Raise the number ahead of time

No matter which platform, if you want to do well, you have to be a normal number first. As soon as you start to send content, the system automatically determines the marketing number, thus limiting traffic or even no traffic. Before doing a good job, raise the number, read notes, like a normal user, like/comment/collect/pay attention, which is the basis for operating a small red book account.

2. Personal account number

Perfect your account according to your location, such as avatar, nickname, personal information, personal description and so on. Be sure to write around the theme, ask for a clear avatar, easy to remember nicknames, and relevant topics. As long as personal information is true, you can summarize and describe the theme in one or two sentences.

3. Content quality

Originality is the premise. Beginners can imitate others in the early stage, but they must have their own characteristics. The requirements are: the pictures must be clear and textured, the copywriting should use expressions to enhance the reading desire, the title crowd positioning+keywords+numbers+title party vocabulary+words, and the picture ratio is 3:4, with a maximum of 9 pictures. The video is clear and distinctive, and the content is vertical.

4. Keyword addition

Xiaohongshu has two traffic portals, one is the automatic recommendation of the system, and the other is the search box. Most users will use the search box when they are in a hurry, instead of waiting for the system to recommend them. So the traffic of the search portal is also very huge. Do a good job of keywords that users want, let users search for you, and increase account exposure.

The addition of some keywords and the positioning of personal IP still need the accumulation of experience. Fortunately, there is an all-media training camp now. Zhihu invited VP+ core project leaders and senior content producers to share the experience of hundreds of millions of traffic transactions, dismantle the head accounts of major platforms, start with IP personnel, make explosive content, and restore the whole process! Full explanation+actual combat drills will help you build a complete all-media knowledge system. In order to ensure the quality, the number of open places is limited, and the course price is only 0. 1 yuan. In fact, more lectures are better than self-study. Learning from big coffee can improve efficiency and save self-exploration and practice. Get twice the result with half the effort,

Step 5 set aside time

The release time is generally chosen when users are resting, so that everyone has time to brush their notes, go to work in the morning, take a lunch break at noon, go home from work at night, weekends and so on. Another point is that the release time is best fixed, and it is better for fans to develop habits.

6. Themes and labels

This is necessary. When publishing notes, you can get more opportunities to show them by adding appropriate labels and topics. The system will push according to the label, which is more important. You can also rub hot topics appropriately. Every hotspot has a huge number of users, and a proper amount of heat will have greater exposure.

7. verticality

In the best case, only one field will be sent, but our aunt has several fields and can send more. Xiaohongshu will also go in this direction in the future. After all, most of the big platforms are all-around players.

Accurate articles locate accurate users and fans, and the accuracy of verticality directly affects the activity of accounts, the number of fans and the later income. For example, if you are sharing in the field of infants and young children, the locked customer group must be Ma Baobao, which is more targeted and more convenient and quick to realize later.

Many users have a wrong understanding of vertical positioning. For example, if you are a knowledge sharing blogger, you can not only share knowledge, but also share your daily work and study, and your content should be close to your video center, that is, knowledge sharing can not be separated from learning. How you study and work is also part of knowledge.

8. People began to build

All media should create a personal design, such as our Zhihu personal design. Understand operation, management, finance and PS.

With the help of people, we will attract users more, and we can also help users solve problems they care about and don't know, thus improving the activity and interaction frequency of accounts and helping accounts increase the popularity of fans.

The essence of personal IP is a person with personality and can be remembered.

Therefore, the more successful personal IP is full of "human flavor".

Especially in the little red book that pays attention to real sharing,

An account with a stronger personal IP sense will have an advantage.

9. User interaction

Every message will have a reply, which makes users feel warm and enthusiastic. Although it is interactive through the platform, it makes users feel that it is an account with temperature and content, which can also help users solve many problems and enhance our familiarity in the hearts of users. Being a blogger is not superior, but integrating users through interoperability, so that users have a sense of participation and enhance their loyalty to a greater extent.