Modern China Tea Shop, a famous brand of Changsha network milk tea, opened a 1 store in Nanjing. As a result, I encountered a lot of interference as soon as I opened the business. For example, milk tea sold a cup of 200 yuan's sky-high price, and many people lined up in front of the store, making it impossible for other stores to do business and had to close the store. Moreover, this brand has been on the hot search list many times, a lot at a time, from which we can see how much money this brand has invested in publicity. Mainly because many people are interested in online celebrity milk tea, they will queue up to buy it just to join in the fun. But these people don't always send Weibo or other tweets, and the hot search mainly depends on the power of capital.

Most people wait in line to buy a cup of milk tea for less than two hours, but Modern China Tea Shop did it. As soon as a shop is opened in a certain place, many people line up to buy it. It can only be said that this milk tea is like a very attractive item, which exudes invisible temptation and makes people want to stop. In addition to brand marketing, such as paying people to queue up, it may also be people's curiosity. For example, if you have nothing to do and suddenly see a long queue at the door of a store, you want to queue up, then buy a cup of milk tea and taste how delicious it is.

Now netizens' impression of modern China tea shop has declined. In the past, employees' salary was only 1000 yuan a month, but now it is exposed that they spend money on marketing. In fact, marketing is normal. Many brands will invite online celebrities to advertise themselves, but pretending to be marketing green tea is not recognized, which is a bit uncomfortable. For example, after a hot search, the response of Modern China Tea Shop seems a bit ambiguous, and its tone is also evasive. Anyway, I just hope that this brand can continue to operate well, and there will be no more moths.

There is not so much tap water online, and many hot searches are funded by capital.