Mother's Day Creative Theme Creative Mother's Day activities, the second Sunday of May every year is Mother's Day, and maternal love is the greatest love in the world. I hope people can slow down their lives and express their love and blessings to their mothers together. Let's share the creative themes and activities of Mother's Day.
Mother's Day Creative Theme Creative Mother's Day Activities 1 Creative Mother's Day Activity Scheme
Activity objectives:
Children know that the second Sunday in May is Mother's Day.
2. Understand the mother's hard work and cultivate children's gratitude to their mothers.
3. Do what you can for your mother with practical actions.
Activity preparation:
1, the conversation in the morning revolved around the topic of thanking mom: mom's birthday, hobbies, how to make mom happy and so on.
2. Teachers and parents * * * tell their children some stories about loving their mothers, and they can also watch some educational films, such as "Mother loves me again" and "Mother and daughter are deeply in love".
3. Negotiate with children how to choose and use what kind of materials to decorate the holiday environment, arrange programs and so on.
4. All kinds of paper and oil pastels needed for making flowers, greeting cards, necklaces and paintings.
5. Talk to your mother at home in advance about what kind of eating habits will make you healthier, consult various materials with your father, and encourage your children and father to cook a healthy meal for your mother on Mother's Day.
Activity content:
Low-level and young groups:
1. Learn songs of gratitude to your mother, such as My Good Mother and There is only one good mother in the world. To enhance the mood of loving your mother.
2. Learn the words of thanking your mother, go home and carry out the activity of "I send my mother a kiss", sing a song of thanking your mother, and help your mother do something within her power.
Middle-aged and elderly groups:
1. Make use of the morning conversation time to have a thematic conversation on "Mom, I love you forever" around the topic of gratitude.
Make a gift for your mother with various materials, such as necklaces and flowers.
3. In combination with food festival activities, organize children to draw a "green and healthy diet recipe" as a mother's day gift for all mothers.
4. Combined with the teaching activity of "Wish Card for Mom", children draw a simple wish card for their mother (middle-aged group).
5. Write a letter to your mother in the form of a painting to express your love for your mother (senior group).
Creative Mother's Day Theme Creative Mother's Day Activity 2 Creative Mother's Day Activity Plan
First, the background of Mother's Day activities
In order to further enhance the popularity, enhance consumers' brand awareness of western restaurants, and promote sales with brands, we are planning a Mother's Day Thanksgiving theme activity with the help of the 20xx Mother's Day holiday to remind consumers to pay attention to Mother's Day, so that the theme of the activity can penetrate into consumers' emotions and trigger them to "repay their parents' kindness", thus achieving the purpose of * *, and generating consumption desire. And take this activity to improve the brand awareness of western restaurants.
Second, the theme of the event
May Western Restaurant, the first Mother's Day series of "Thanksgiving Day"
Three. moving target
1, cater to the psychology of target consumers, meet emotional needs and improve the named purchase rate of target consumers.
2. Improve the brand awareness of western restaurants in xx area through Mother's Day activities.
Fourth, the activity time
20xx May xx
Verb (abbreviation for verb) target customer group
The target group is 25-55 years old, private enterprise bosses, corporate executives, and successful people in middle and high-level positions in government agencies. Because of their busy affairs and less time with their parents, most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Activity of intransitive verbs
1, a "triple" gift for mom
Gift 1: The lady who consumed Chinese food that day presented the beauty dessert "Ice Peach Dew";
Gift 2: The lady who consumed Chinese food that day gave a bunch of carnations and a coupon with a discount of 8.8% (operating instructions: the discount coupon was given when the guest checked out, so it could not be used at that time).
Gift 3: Women who stay in the hotel on the same day can enjoy a 28% discount on Chinese food consumption (operating instructions: when guests check in, the front desk will give them a 28% discount coupon).
2. Thanksgiving "Mom Cuisine" Healthy Food Festival
Thanksgiving Package: A: 2980/ Table B: 3580/ Table
The zero-point restaurant "Mom's Cuisine" is especially recommended: the dishes are mainly health-preserving, and the names of the dishes should cater to the theme of Mother's Day, such as "mother and child are affectionate" and "kindness is as heavy as a mountain".
Seven. Activity flow
1, active preheating period
(1) advertising.
(2) Preparation of materials required for activities.
(3) Activity operation training.
2. During the execution of the activity
(1) guest room front desk operation specification;
(2) the operating specifications of the food and beverage department;
(3) Distribution and supervision of gifts
Eight, publicity and promotion
leave out
Nine, gifts
Carnation: 100 bundle xx20 yuan =2000 yuan.
X. Atmosphere decoration (simple decoration)
Insert carnation flowers on the desktop of private rooms, bars and western restaurants (the cost is about 1000 yuan).
Creative Mother's Day Theme Creative Mother's Day Activity 3 Creative Mother's Day Planning Scheme
In order to enhance the restaurant's popularity and reputation, and enhance the impression and memory of the target consumer groups on Mother's Day, the media called on children to express their love and blessings to their parents, build momentum, strengthen family responsibilities, feed their mothers back and offer filial piety. On the occasion of Mother's Day in May, we planned a special activity with the theme of thanking their mothers for their eternal love. The specific scheme is as follows:
I. Purpose of the event
1, mother's day promotion plan to improve brand awareness;
2. Improve the purchase rate and consumption of target consumer groups in restaurants;
3. Through activities, enhance the understanding and communication between restaurants and the public, create news clues, and expand external image publicity.
Second, the activity time
May 20th (the second weekend of May)
Three. Target group
The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of the busy business or business, they usually spend less time with their families, especially with their parents. The complex of repaying the kindness of parenting can trigger their potential consumption possibilities and emotional needs.
Fourth, the theme of the event
1, advertising theme: Thanksgiving mother's eternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. Dante (divine comedy)
Verb (abbreviation of verb) activity content
1, giving carnation flowers: every lady who comes to the store for consumption on May 20th will be given 1 carnation.
2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by taking photos at the store and @ Restaurant Official Micro and 3 friends.
3. Birthday wishes: Any lady whose birthday is on May _ _ will receive a beautiful gift with her ID card.
4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.
5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is _ _ _. _ _ _ Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.
Popularization of intransitive verbs
1, SMS group sending: Thanksgiving mother's maternal love is eternal! May _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
2. In-store pop: one in the lobby, one in front of the restaurant and one in the elevator on the first floor.
3. Online promotion: Online promotion will be conducted through the official Weibo and official V_, and the warm-up will begin on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the official merger of @3 friends in the restaurant and send out a free buffet coupon every day.
4. Mainstream media: May _ _ _, May _ _, soft-text reports before and after the event.