How to apply for trademark registration? What documents do I need to bring to apply for trademark registration? (1) application for trademark registration. Where a trademark agency is entrusted to handle the matter on its behalf, a copy of the power of attorney for trademark agency shall also be submitted.
(2) 10 trademark pattern (for color trademarks with specified colors, 10 color pattern and 1 black and white ink draft shall be submitted).
(3) submit a copy of the business license of the enterprise or a copy of the business license signed by the issuing authority, and the goods or services applied for shall not exceed the business scope approved and registered.
If a group company or multinational company wants to register a trademark in the name of the applicant, and its registered business license indicates that its business scope includes the business scope of its subsidiaries or branches, it may provide a copy of its business license.
The applicant shall also submit the following documents for trademark registration of drugs, tobacco products and some special industries or special commodities where registered trademarks are required by the state:
A. Where an applicant registers a trademark of a drug, a nutritious food for medical use, a nutritious beverage for medical use and a baby food, it shall attach a certificate issued by the administrative department of health, that is, a Pharmaceutical Production License or a Pharmaceutical Business License; Pharmaceutical production and trading enterprises that have not obtained the above two certificates may also apply for trademark registration with the approval documents issued by the administrative department of health agreeing to start pharmaceutical production and trading enterprises; Where an applicant uses a disinfectant trademark for registration, it shall be accompanied by a certificate from the health and epidemic prevention department. When applying, foreign applicants must also submit the corresponding certification documents issued by the health administrative department of the country to which they belong.
B. Submit applications for trademark registration of cigarettes, cigars and packaged cut tobacco. Certificate of approval of production by the State Tobacco Administration shall be attached.
C. Where the name of a newspaper or magazine applies for registration as a trademark, it shall submit the unified national serial number (? CN？ ) newspaper registration certificate.
(4) Where an application for trademark registration is filed directly with the Trademark Office, it shall also be submitted:
A. a copy of the agent's id card.
B. letter of introduction from the enterprise.
C a copy of the business license of the enterprise, with the original business license or a copy of the business license signed by the issuing authority.
(five) to apply for the registration of a collective trademark or certification trademark, the applicant's collective trademark, certification trademark qualification certificate and trademark use management rules shall also be submitted.
When applying for trademark registration, the applicant shall also submit a certificate issued by the relevant competent department, explaining the specific quality of the goods or services produced by the applicant and its testing and supervision capabilities.
The so-called subject qualification certificate refers to the legally registered industrial and commercial organizations with legal personality, that is, the certification documents of enterprises, institutions, associations and other organizations with legal personality.
The competent department refers to the central or provincial competent department of business. The foreign applicant shall also submit the qualification certificate of the subject and the certification documents of the corresponding competent department, and attach the Chinese translation.
The management rules for the use of collective trademarks shall include the purpose, membership, conditions, procedures and quality of goods or services of collective trademarks. As well as the rights and obligations of collective members and the responsibilities they should bear in violation of these rules; The management rules for the use of certification marks include the purpose, conditions, procedures, specific quality and characteristics of goods or services, the rights and obligations of using certification marks and the responsibility for violating the rules.
(6) Where a portrait of a person is used as a trademark to apply for registration, the power of attorney of the portrait holder must be provided and notarized by a notary office.
(7) Where a foreign applicant claims priority, the country, date and application number of the initial application shall be filled in the application form, and a certificate of priority shall be submitted to the Trademark Office within three months. If the certificate is not submitted within the time limit, the priority request is invalid.
(8) An applicant for trademark registration shall fill in the commodity name and service items in a specific and standardized manner according to the International Classification of Goods or Services for Trademark Registration, and shall also fill in the purpose and main raw materials of the goods.
Principles to follow in determining the name of a trademark When naming a trademark, in addition to meeting the statutory requirements for trademark naming, the following principles should also be followed:
1, easy to recognize, read, understand, remember and write.
The name of a trademark must first be clear and concise; Words should be easy to understand, and don't use obscure words; Use characters with simple strokes that are easy to write and print, and don't use ancient characters and obsolete characters with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and fluent, with musical aesthetic feeling, and bending and twisting should be avoided. In addition, the text of the name cannot be too long.
2. Grasp the characteristics and highlight the key points.
Trademark name is very short, which can only show the characteristics of a certain aspect of the goods, so we should grasp the characteristics and highlight the key points. This kind of prominence, or focusing on identity, for example? Kweichow Moutai? ; Or focus on display technology, such as? The essence of ancient Chinese health? ; Or highlight materials, such as? Two-sided needle toothpaste; Or focus on showing value, for example? Diamond fans? ; Or focus on demonstrating utility, such as? Belle brand soap? ; Or sketch an image, like? White rabbit toothpaste? ; Or show interest, like? Xiyingmen towel quilt? ; Or show style, like? Piano princess? ; Or express product categories, such as? Ken machine organic rice? ; Wait a minute.
3, the name does not match, to avoid contradictions.
The name should reflect a certain characteristic of the commodity from a certain aspect, should be associated with the commodity, and there should be no phenomenon that the name of the commodity does not match the reality or damage the image of the commodity. Like what? Panther brand agricultural vehicle? ,? Panther? Shows the power of the car. Chrysanthemum? Electric fan? Chrysanthemum? It gives people a cool feeling, combining name with reality, and it is reasonable.
We should consider the psychology of consumers.
Commodities have a certain number of consumers, and naming should consider the psychology of consumers in order to win the market. For example, children's products should consider children's psychology: so there are little angel children's shoes, white rabbit toffee and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Bainianle Chinese patent medicine, Laolaifu oral liquid and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and foreign: Aoqi, Yaqian, Head & Shoulders, Lihua Bao Si and Golden Ballet. High-end consumer goods are aimed at the characteristics that buyers should choose carefully, and use trademark names to express the preciousness, exquisiteness, durability and advanced quality of goods, so there are Strauss pianos and sapphire watches.
5. Names should be aesthetic and meaningful.
The so-called aesthetic feeling is that the name is vivid and can make people have good associations. Such as: tulip wallpaper, penguin sweater, lotus gourmet powder.
Implication means that a name can contain more information. Like what? Do you like it? It not only shows that the product introduces Italian technology, but also tells people that the product is satisfactory. ? Old Frye? It not only has the meaning of providing for the elderly and being blessed in Chinese, but also is homophonic with English LONGLIFE.
The above is the company trademark registration process provided by Bian Xiao. I hope you like it!
Company trademark trademark registration