Secondly, it is because of the uniqueness of Yonghui in the upstream supply chain. Unlike many large supermarkets in China, which dare not operate fresh products directly by themselves, they still mainly rely on wholesalers (these wholesalers usually have "three batches" or even "four batches", and most of them do not purchase goods directly from the place of origin, but directly buy goods that have been changed hands several times in the local area) or associate with manufacturers, Yonghui insists that all fresh products are operated directly by itself, and has established more than 20 procurement bases throughout the country to purchase directly from farmers' homes with cash. For example, when purchasing seafood products, Yonghui will directly drive the purchasing ship to the fishing boat in the sea to realize direct procurement, which is why Yonghui has few rivals in aquatic products management. In the purchase of fruits, Yonghui often packages the whole orchard, sorts the fruits by himself and puts the low-grade fruits in the store for promotion.
Yonghui has established the variety advantage of purchasing and the price advantage against the farmer's market through sufficient scale and strength to directly target the cash purchase of producers. When the watermelon in the street market is still 1 yuan, the watermelon in Yonghui Store can be promoted in large quantities at the price of 0. 12 yuan. In view of the short shelf life and large loss of fresh food, Yonghui's way to reduce the loss is to tally the goods at any time according to the sales situation. In many other supermarkets, frozen meat is put once a day, while in Yonghui, tallymen have to replenish it every two hours or even at any time. Every kind of fresh food will not be put a lot at a time, such as ribs, about 5 yuan at a time, and then according to the sales situation, it is sold now and replenished now.
Through such centralized management and display, the loss of Yonghui fresh products can be controlled at least around 3%, while many supermarkets even reach 20%. The reduction of losses not only helps Yonghui to give back to consumers at a cheaper price, but also increases the gross profit of Yonghui's fresh goods.
Intensive and frequent distribution of goods is also one of the ways for Yonghui to seek lower costs. For many stores in the same area, the delivery frequency of Yonghui's delivery fleet can reach as many as three times a day. Because of the high delivery frequency, a commodity can be sent to several stores at one time, which can be digested quickly and reduce logistics costs. What supports all this is that Yonghui has a fresh management team that other supermarkets don't have. There are a large number of fresh management experts, purchasing experts and breeding experts in this team.