For example, the L 'Oré al flagship store, Lancome flagship store and Kiehl's flagship store mentioned above are actually operated by a company called Guangzhou Baiku Electronic Technology Co., Ltd., with a very wide business scope. But it is precisely because of this that buyers in the circle of friends seize this point to prove that the flagship store is fake.
In fact, a patient look shows that this company officially joined L 'Oré al in 20 14 and became a wholly-owned subsidiary of L 'Oré al. After all, it is normal for large groups to open subsidiaries to do e-commerce operations. So those who say that the flagship store is fake and WeChat merchants discredit a serious enterprise like this, will their conscience not hurt?
Compared with the first case, the second case is more difficult to distinguish, but simply speaking, it is authorized to operate on behalf of the company. Because brands can make products, but not necessarily e-commerce, especially some foreign brands are unfamiliar with Tmall's operation mode after entering the China market, and will entrust professional operating companies to sell goods. This gives those WeChat merchants the opportunity to exaggerate the rumor that "XXX flagship store is not officially opened". Yes, although this is not opened by the brand itself, the supplier must be a brand.