Developing new customers is one of the main tasks of health center management. With the domestic epidemic coming to an end, people began to care about health preservation, to meet the needs of social development and people's health, and the health care industry began to flourish. There is a great demand for health, but not many people come to the health center to spend money. Although most people have health care needs, there is no trend of spending in stores. Why is this?

0 1

consumption concept

Many people's health concept is to treat minor illnesses themselves and go to the hospital for serious illnesses, so such people rarely go to health centers for consumption. The idea of preventing diseases is to make people pay attention to their own health problems and improve their immunity.

Especially some families with relatively ordinary families do not intend to spend too much extra money. When they regard the health center as a place for leisure and health, they will feel that spending money is a waste of money. Unless the pockets are bulging, they will never dare to enter half a step rashly, and the inferiority complex of these people will come out, making them afraid to go in for consumption.

Family-style health centers can take the people-friendly route and engage in more experience activities. This kind of health center was originally aimed at ordinary people.

02

Consumer misunderstanding

Many people think that the health pavilion is just a place for entertainment and relaxation, which has no practical improvement on life. Most people who go there are also for entertainment and recreation. There is no need to spend this money.

In fact, different health centers have different conditioning effects on the body, and some health care projects can achieve the effects of conditioning the body, eliminating symptoms and even preventing diseases.

This requires people to get rid of the misunderstanding of the health pavilion and do a lot of publicity work at ordinary times to let potential consumers know about your projects and effects.

03

propaganda work

How to publicize well is also an important part of hospital management. If some consumers really want to get rid of the misunderstanding of the health pavilion, they should carry out some experience activities, attract consumers into the store with some routine items with low price but obvious effect, and then let them know the function of the items and the benefits of long-term health care.

Moreover, many health centers don't know enough about customers' consumption concepts, and advertisements are only limited to a certain range. Propaganda means only stay in traditional printed matter, which is far from satisfying the rapid development of modern information age.

04

Update delay

Some health centers are insensitive to market demand, ignorant of consumption information, obsessed with a project, and do not know how to update the project in time. When someone else's health pavilion project matures, they lose the opportunity. This requires us to always be alert to the changes in market demand and pay attention to the needs of customers in order to make the health center develop healthily.