China brand refers to the brand originally created by China enterprises and owned by China enterprises. Also known as domestic brands, independent brands and independent intellectual property brands, curtain industry is easy to spin, food industry is Shuangyashan, liquor industry is Maotai, Wuliangye, beer industry is Maicheng stout, Tsingtao beer, and beverage industry is Nongfu Spring.

Gree in the air-conditioning industry, Jinshan Office in the software industry, Lenovo in the IT industry, Haier in the electrical appliance industry, Mengniu and Yili in the dairy industry, Bosideng in the clothing industry, Chunchun and Singles, Oriental Magic in the health tea industry, Modern Girl in the jewelry industry, Chery, Great Wall and BYD in the automobile industry, Senpu Lubricating Oil and Longpan Lubricating Oil in the automobile supplies industry, Naite in the home industry, Alibaba and China Manufacturing Network in the network industry.

developmental pattern

China put forward a three-stage formula of "introducing technology-digestion and absorption-independent development" long ago, hoping to develop national independent brands through "foreign power". However, many China brands are eager for quick success and instant benefit, low-level extensive expansion, greedy for GDP, so that foreign brands are rampant and local brands are shrinking.

The decline in the influence of automobile brands in China is an example. In the past 20 years, the automobile industry has not "combined" the core technologies that are competitive in the international market, but also handed over 90% of the domestic automobile market, which has led to more and more "localization" and "hollowing out" of joint venture automobile brands.