What is the operation idea of the newly opened Tmall store?
1. After owning a new Tmall store, merchants should be clear about what their store mainly does.
Carefully classify the goods, find out the drainage money and profit money, and show the product characteristics and selling points.
Of course, the supply channels should be stable, and there can be no tomorrow without today, which will seriously affect sales.
In addition, choose the right courier company to ensure the delivery speed.
After determining the main products, you need to show the details of the products by taking photos.
In the process of taking photos, we should pay attention to the characteristics and details of the goods, and be as detailed as possible, so that buyers can have a general understanding of the goods through photos.
3. After describing the product details, you can promote it.
Faced with a variety of goods, merchants don't know which one to sell.
We might as well find a product suitable for the main push through the through train and drilling exhibition, and the effect is very good.
4. After testing, there will be key products to be promoted.
At this time, do some demo activities or special offers to attract more consumers' attention.
When you have the turnover, give feedback and see how everyone's feedback on the goods is.
5. After the above work is completed, you can delete the original link and record the test data.
Change a new link and promote it step by step. In this way, the system will feel the explosive power of the product and give more traffic.
If the merchant does not want to change the previous link, he can continue to use it. Continuously improve the sales plan and get more traffic.
6. If you want to get some traffic, you can't just get it through natural search.
You need to pay some fees in the early stage to get the corresponding traffic.
At this point, businesses need to have certain financial support to carry out bold promotion.
When the store has some sales, you can participate in official activities.
Of course, you don't need to participate in activities often. Regularly choose an activity that is more suitable for store development, launch explosions and increase turnover.
7, do a good job of daily maintenance.
Track the data of promotion activities, conversion rate and after-sales, and adjust them in time.
8. Don't open a grocery store.
Some businesses think it's easier to get turnover by selling everything. In fact, this idea is wrong. Everything is available, but nothing is refined, and it has become a grocery store without any characteristics.
This requires businesses to determine a good customer base. For example, if they only sell women's clothes, they have to figure out what special women's clothes they want to sell, whether they are for obese people or short people.
It is impossible to attract buyers without features.
Note: When operating a store, we must pay attention to the evaluation of the store.
Through the buyer's evaluation, understand what needs to be improved.
Don't worry about bad reviews, communicate with buyers in time, find the shortcomings of the store from bad reviews, and seriously correct them.
Sometimes getting bad reviews is not a bad thing, but more helpful to the long-term development of the store.