A new nourishing cultural brand representing exquisite life attitude and proposition. Fish and happiness are new brands of nourishing culture, representing exquisite life attitudes and viewpoints. Focus on natural and exquisite ingredients, advocate a balanced diet, and spread and popularize the urban new nourishing cultural concept of "caring for yourself and nourishing exquisite life". Based on the basic concept and ancient wisdom of China's traditional nourishing, we independently developed a series of functional innovative nourishing stews. By creating a professional central kitchen for stews, the existing "reservation system" for the distribution of nourishing stews in the same city was pioneered, providing comprehensive and convenient health-preserving nourishing stews services for urban people. The brand has a perfect self-built supply chain channel, and has successively launched a series of products such as Indonesian bird's nest, Dalian 37-degree north latitude bottom sowing sea cucumber, Naqu 4,500-altitude Cordyceps sinensis, imported deep-sea snow fish glue, and four countries' organic certified Ganoderma lucidum spore powder, realizing the "nourishing first choice" shopping experience.