College students' business plan 1500 words (1) Introduction: Tea, as a famous health drink, is the contribution of the people of southern China in ancient times to China's food culture, and also the contribution of the people of China to the world's food culture. It is absolutely popular to open a tea shop now.
Project introduction
1. 1 the purpose of this plan
Provide sufficient information for those who are interested in investing in capital projects.
Provide basic data and guidelines for the future business activities of this plan.
1.2 company introduction
Our company integrates high-grade professional tea culture, with the aim of "inheriting Millennium culture and promoting ethnic tea", pursues and carries forward the tea ceremony spirit of "health, beauty, harmony and respect", and is committed to building a first-class tea culture enterprise, so that you can experience the traditional tea culture atmosphere in a beautiful and exquisite environment and find a quiet harbor in the fast-paced urban life. We will wholeheartedly provide you with VIP service.
1.3 industry background
With the rapid development of today's world, people's living standards have gradually improved, and the quality of life has also been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure and becoming more and more lonely and indifferent. It is difficult for us to find a pure land to put our tired hearts. However, when more and more problems are gradually increasing, the demand is also increasing, which provides more and more opportunities.
We are all customer-centered, we insist on adhering to our Chinese civilization, integrating and carrying forward traditional culture, and at the same time providing customers with a place where they can speak freely, where you can meet like-minded friends; Here, you can communicate with more people and get rid of loneliness; Here, you can listen to music alone, immerse yourself in the slow rhythm of music and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us, and create a warm and harmonious family atmosphere; Here, you can also have tea and chat with friends and make friends. Here, you can also find a comfortable and happy negotiation and trading place for you and your customers, and succeed in such a peaceful and quiet environment without disputes and noise. Here, we provide you with a series of conveniences-music equipment, chess, go ... leisure ways, you can find music friends or chess friends, make life interesting, and make city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation.
1.4 Marketing
The market consists of all potential customers who have specific needs or desires and are willing and possible to participate in the exchange to meet their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city.
1.5 enterprise management
In the early stage of the company's development, in the early stage of simple structure, small scale and relatively stable technology, this not only maintained the advantage of centralized and unified operation of linear systems. The internal production process of the company includes the positioning of the company's basic framework and operation mode, and the product supply process is to establish direct sales channels, open up export channels and establish marketing networks to implement the plan.
1.6 conclusion
The teahouse of our company promotes culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors.
management plan
First, positioning
As the carrier of Taoist culture, Mingyatang Tea Room provides a painting and calligraphy room for guzheng.
Tea products and tea performances serve high-end consumer groups who are keen on tea culture and have cultural taste.
Second, the business model
1, product mix
Teahouse product portfolio includes: tea set products, service equipment and other brand elements, tea culture, service catering, performing arts and music.
Tea: We mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er.
Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers.
Pottery: The tea set is made of simple natural celadon, such as Ru Ci.
Service equipment: such as tablecloths, clips, cup holders, etc. All of them are branded with the brand words of Mingyatang Teahouse.
Tea culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own tea specialties, as well as the connotation of tea performance and tea culture. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.
2. Price mix
Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies.
The price of the commodity area can be determined according to the actual passenger flow.
3. Promotion mix
Teahouse management needs the help of industry associations and media forces to improve the popularity and atmosphere of teahouses by holding tea culture salons on a regular basis.
4. Channel mix
Supply channels: the top ten famous tea producing areas in China and the storefront channels in xx city, the relevant resources of the factory in xx office and the cost advantage resources of high-quality manufacturers.
Marketing channels: teahouse member management mechanism and public relations activities, entrepreneurial theme activities and personal resources.
Third, competitive strategy.
Compared with some famous xx teahouses in big cities, xx Tea Ceremony, xxx, xX Pavilion, xx Teahouse, xxX Teahouse and xx Teahouse are rising stars. Its teahouse features that stand in the clubhouse but have the cultural connotation of a Dream of Red Mansions, only by fully tapping the advantages of cultural taste, making full use of cultural details, and getting low prices and low quality in product supply, can it have absolute advantages.
Fourth, the management mode.
1, website management
The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music.
The biggest waste of the teahouse is the waste of the vacancy rate of the venue, so we can effectively use every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.
2. Staff management
Staff's time management, staff's career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees are stimulated to make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them.
3. Service management
Service management is to reflect the beauty of people (including beauty of appearance, charm, language and soul) in welcoming guests, guests, tea service, tea service, supporting services, settlement service, complaint handling and seeing off guests required by tea ceremony.
4. Customer management
Establish customer files, do a good job of customer contact and off-store service.
The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step.
Teahouse management also includes: purchase management, storage management and financial management.
Verb (abbreviation of verb) development strategy
1, shaping personality
Xxx tea culture personality business card explanation.
2. Multiple grafting
Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting.
Step 3 grab the long tail
Internet popularity plus offline tea culture experience center.
Step 4 activate tradition
Combine fashion with traditional tea culture to attract new vitality.
College Students' Entrepreneurship Plan 1500 words (II) I. Project Overview
Don't you want to eat those dishes with the same taste in the canteen every day?
Don't you want to go out to a restaurant to eat those delicious but unsafe meals?
Do you want to experience the mystery of cooking with your classmates?
The college students' kitchen is to your taste, freeing you from boredom and vagrancy.
As long as students buy their favorite dishes, there are complete kitchen facilities and dining equipment here, and kitchen equipment and dining room equipment like home are all available, creating a free space. This is an unprecedented storefront, with a single structure and centralized rental of rooms and stoves. Its structure is unique. A kitchen with four stoves and a dining room form a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Within a semester, each unit can recover its cost by only xxx-xxx yuan per year, and the income in the second half of the year can be used to expand equipment and facilities.
Because this project is specially designed for college students' food and entertainment problems, and many students are surveyed, they are all looking forward to the opening of college students' kitchens and are willing to try, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. Every year, freshmen add a new source of customers to college students' kitchens, so it will continue.
Its scale can be large or small, with considerable prospects and low cost. It may not be imitated at any time, so we should strictly manage all the work, improve its taste, innovate constantly on the original basis, constantly reflect and reform from students and improve our competitiveness.
Its management mode is very simple, with internal management and external management. External management is mainly to publicize and reasonably arrange large and medium-sized rentals; Internal management is mainly to create a free and clean atmosphere for college students' kitchens.
Come to the college students' kitchen and enjoy cooking with friends!
Second, the company profile
1. nature: the college students' kitchen is a service project for renting kitchens for all college students.
2. Facilities: College students' kitchens exist in the form of units, and each unit has a kitchen and dining room. A kitchen has four cookers, four sets of cookers and gas stoves, a chopping board, multiple sets of vegetable cutting tools, and a cupboard, where vegetables, oil and salt are all available, equipped with running water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets and rice cookers in the canteen, and hot meals can be provided at any time.
3. Project service content: As long as college students bring their favorite dishes to the college students' kitchen and pay a certain rent according to the time or scale, they can cook on the designated stove. A kitchen has four stoves, which can cook at the same time. During lunch or dinner, a stove can make several groups of students cook continuously. In the kitchen of such a unit, students in xx(x Stove *x Group/Stove) can be cooked at lunch time (1 1: 00-2: 00). Students can eat here or take it out before they leave. Help yourself.
Our college students' kitchens are also equipped with large refrigerators. If a regular customer has endless dishes or leftovers to store, we will help them store them. Seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the power consumption and refrigerator space, a deposit of X yuan/day will be paid if it is stored for more than one day.
4. Project purpose: The appearance of college students' kitchen is the result of our group's in-depth understanding of many college students' complaints about the canteen. I eat the same food every day, and the taste is not good, nothing new. Some students also think that the food in foreign restaurants is unsanitary, the oil is not enough and the price is not low. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which not only tastes college students, but also exercises our hands-on ability.
5. Interior decoration of college students' kitchens: Students can create designs centered on freedom, comfort and environmental protection. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens.
Third, the organization personnel
management system
1. We divide our customers into three categories: large, medium and small.
Large-scale (x-x people): For example, for a classmate party or a classmate's birthday, it is necessary to rent a college student kitchen, which needs to be booked in advance. According to the requirements or make an appointment with a chef to help, or ask someone to do chores.
Medium-sized (x-x people): dormitory parties or small celebration parties need to be reserved in advance, and there is no chef.
Small scale (x-x people): arrange kitchen stoves at any time.
2. In the college students' kitchen, only one middle-aged female employee needs to be hired to clean the college students' kitchen, and the safety of liquefied gas stoves should be checked from time to time during the cooking process of college students.
3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation and the cashier on duty can all be students.
4. If there is a large party or dinner party, you can make a reservation with the person in charge of customer reservation in advance, and he/she can make arrangements in advance. Medium-sized (x-x people) will also be arranged by the person in charge of reservations, and small-scale customers will use stoves on a first-come-first-served basis.
5. The financial manager is responsible for settling the weekly water and electricity bills, gas stoves and staff expenses, as well as the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent for cooking next week is determined according to the number of times that small-scale customers book kitchens.
6. Government approval: To obtain the business license of college students' kitchens, the main issues are hygiene and safety. Because we have hired someone to clean the kitchen of college students, and have been checking and teaching students to use dangerous equipment such as liquefied gas, and there are fire extinguishers and fire-fighting equipment in the kitchen of college students. Safety and hygiene is the core management problem of college students' kitchens. Therefore, if the government's approval is obtained and college students start their own businesses, they can apply for funds and approval from the school.
Fourth, the market
1, marketing
① Publicity
We will publicize it through leaflets, posters, school forums, qq groups of 20 college students and the network among college students. We will invite some good friends from all departments to get together and experience the freedom, happiness and satisfaction in our "college students' kitchen" for free, and ask them to make oral publicity for our "college students' kitchen".
② Tourist source
Since our "college students' kitchen" is designed for eating and experiencing happiness, college students will have various reasons to like our "college students' kitchen".
A. Show off your cooking skills in front of your classmates.
B Invite your good friend to the "College Student Kitchen" to cook a delicious meal for yourself.
C. Two or three male and female dormitories can have a cooking party here, and those who can't cook can learn by the way.
D. If there is a classmate from other places, let him/her stir-fry the hometown food and try it.
E. I'm not satisfied with the restaurants and canteens outside, and it's not easy to make them by myself.
In a relaxed and free environment like college students' kitchen, in a kitchen that can be accessed like home. Not only did we have a meal, but more importantly, in the process, we experienced the joy of doing it ourselves. The joy of working together, this is really the kitchen for college students. So with so many gains, customers in our college students' kitchens will keep coming. Every year, new students come, and there is a steady stream of students who come to taste early adopters.
(3) Since the college students' kitchen serves for college students' dining and entertainment, we can expand matching and profitable services, rent barbecue tools and sell barbecue ingredients. Sell drinks, beer, dried vegetables and other dried vegetables that are easy to store. You can also provide a kind of books on how to cook and nutrition for free.
2. Market prospect
Now, it seems that there is no store with the same structure and form as our "college student kitchen". Even if there is, cooking for college students can only be regarded as a way of entertainment. So our "college student kitchen" is unique. College students all want to experience the social reality, the fun of doing it yourself, and fresh activists. Therefore, our "college students' kitchen" has a broad prospect, and so many colleges (undergraduate, junior college and vocational school) in China will be a broad chain space. We also attach importance to the attention and credibility of "college students' kitchen" among students, so as to develop other services horizontally and realize the horizontal chain of college students' kitchens.
3. Strategic objectives
(1) The short-term strategic goal is to set up student kitchens around different universities in China. Carefully organize the internal structure, provide students with a convenient, comfortable, free, affordable and clean dining and entertainment space, win the comfort of college students' cooking and dining with freedom and cleanliness, and make them feel that they will come again when they come, just like they come every day. In half a semester, as we all know, publicity in nearby schools made word-of-mouth a landmark, during which it earned x%.
⑵ Short-term strategic goal: On the basis of establishing good reputation, credibility and attention, more "college kitchens" can be developed in more cities and universities, or they can be developed horizontally, so that "college kitchens" can become a brand and develop other industries serving college students.
Verb (abbreviation of verb) investment analysis
Fixed cost xxx-xxx yuan/set
Variable cost (rent, water, electricity, oil, food) xxx-xxx/ unit. year
Gas xxx yuan/month. Unit, employing xxx/ month. Unit.
Annual gross income xxx-xxx yuan/month. The units are different.
Because of its instability, it is difficult to estimate the standard value of profit. It is estimated that the cost will be recovered in half a year and the profit will be made in half a year. The form of investment can be joint venture or individual investment. The annual cost of "college students' kitchen" is about x-x million/set. Therefore, the prospect of college students' investment income is objective.
Sixth, SWTO analysis of college students' kitchens.
Advantages: ① At present, there is no single and unique store like college students' kitchen, and there is less competition in the same industry.
(2) Randomness, it has more choices than meals in the canteen, and obeys customers' own hobbies. It's more hygienic, more affordable, more reassuring than restaurants, and more free than other places.
(3) Good flexibility, suitable for off-season and peak season. The "college student kitchen" has a simple structure. The stoves are all movable, the tables and chairs are also movable, and they are made in units (one kitchen and one dining room). Students can reduce several units, scale and variable costs (electricity, water, rent ...) during winter and summer vacations.
Good adaptability, able to face the cold and hot situation in different periods, the current final exam is approaching, and students are busy reviewing their lessons all day to face the final exam. At this time, the "college student kitchen" may obviously become deserted. This is because we can hire a part-time chef who has a certain degree of credibility and attention and is close to the school. Provide catering service in a short time to avoid being deserted or causing losses in the last period.
Wealth: because it is a service project, it is unstable.
Opportunity: Students enter the "University Kitchen" with a novel mood and enjoy it with a relaxed attitude, which will give them great opportunities to develop vertically and horizontally.
Threat: Because of the low cost and novel forms of college students, imitators will follow and become a powerful competitive force, so it is very important to make strict work management arrangements and constantly innovate and reform.
Comprehensive SWOT analysis shows that "college students' kitchen" should be clean and free. The organizers do a good job in various management work with a rigorous attitude. Based on honesty, let students trust. On this basis, we should always keep the concept of innovation and reform to operate flexibly. In order to exist and develop for a long time.
College students' business plan 1500 words (3) 1. Entrepreneurship background
1. The changes of the times have given us contemporary college students different meanings, and also given them different life and ideas. The way to enjoy life is naturally different. The price of sanitary napkins is also rising. I often hear roommates shouting: xx can't afford to hurt, and sanitary napkins are also increasing in price. Or sometimes I forget to bring a sanitary towel and I'm not ready. Of course I am a girl, too.
2. The economic base determines the superstructure. Nowadays, the improvement of social economy promotes the improvement of our quality of life and has different requirements for life. Female friends have improved the quality requirements for sanitary napkins, which also provides opportunities for manufacturers of cottage products. We should resist this phenomenon, not only for ourselves but also for everyone's health.
Second, the purpose of starting a business
1. As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to study, exercise, show ourselves and increase our ability. The larger societies and student unions on campus have little space for us graduating students, so we need to start our own businesses to pave the way for ourselves.
2, let girls use new ones every time, without storing them and buying them in large quantities at one time. Don't be afraid to come to your period, our price is the lowest, quality, response and service come first!
3. I am a particularly poor student. Work-study program is something that many college students want to do. On the one hand, it can reduce the burden on parents, on the other hand, it can prove to others that they are independent and growing up.
4. Provide work-study programs for poor students. This allows us to truly stand on our own feet only by opening another channel for work-study programs through our own efforts!
Third, the market forecast
Current situation of sanitary towel industry in China: 19xx China introduced the first sanitary towel production line, and now there are more than xxx enterprises and production lines with diversified product types. If there are x girls in each dormitory, there are x bedrooms on the first floor, x people on the first floor, x people in a building and xxx people in a dormitory. Generally speaking, each student needs to use X sanitary napkins and X pads every month, and X months a year. The market capacity can be imagined. At present, there are xx, xxx, xxx and other brands in the sanitary napkin market, as well as economic brands such as Jiao Shuang, which are various. According to experts' prediction, the market capacity of sanitary napkins in China is quite large, and there are x-x brands in the market, so I want to open up my own world in this market.
Four. Service Introduction
Serve everyone. Register the brand and holiday date of sanitary napkins that each female student likes to use. We will send reminders a few days in advance (in the form of personal visits or telephone greetings) to ask if sanitary napkins are needed, and if students with dysmenorrhea need brown sugar or medicine. Home delivery, students don't need to run errands to the supermarket to buy, our sanitary towel brands are many, suitable for everyone's needs, and our price will be cheaper than the supermarket, with humanized service, do a good job of warm tips. Let girls use new ones every time, without storing them or buying them in large quantities at one time. Set up home delivery, low price, high quality, sensitive response and service first.
Verb (abbreviation for verb) runs the project.
1, sanitary napkins with different brands and prices;
2, brown sugar (conducive to relieving dysmenorrhea, the easiest to drink on holidays);
3. Drugs for relieving dysmenorrhea;
4, care products.
Six, marketing strategy
1, manpower: responsible for publicity, the school arranges delivery personnel, each dormitory arranges delivery personnel, is responsible for questionnaires, is responsible for asking condolences, and records the holiday date of each student.
2. Publicity: during the opening period, a large number of leaflets and questionnaires can be distributed on the basis of the permission of funds to attract the attention of the masses first, and publicity can be carried out in the dormitory, on the website, and by telephone message.
3. Operation: direct purchase by manufacturers, low price, small profits but quick turnover, and a fixed physical store.
4. Strategically: website promotion, group buying, Taobao shop opening, low price, small profits but quick turnover, excellent service, home delivery, and gift packaging, such as holiday necessities (brown sugar, medicines, nursing supplies).
Seven. Operating principle
1, principle of authenticity: purchase goods directly from the manufacturer, ensure the authenticity, and do not fake.
2, the principle of mutual benefit: on the basis of sincerity, to achieve equality and mutual benefit between customers.
3, the principle of quality service: ensure to provide quality and patient service for help seekers, make warm reminders in advance, and truly deliver goods to your door.