The purpose of store decoration is to improve the conversion rate and increase sales. Today, I would like to share with you the decoration experience of beauty and skin care shops, mainly to improve the conversion rate of baby details pages on the PC side, and to design and optimize baby details pages from the perspective of users and details.

(1) is very important and extremely important.

Why is the folding above important? According to Jiang Yun Kaisa's survey of consumers' online shopping behavior. Com, after opening the details of a baby on the PC side, about 75% people (because some people will directly pull it down, see the details of the baby, see the evaluation and so on! ) will pay attention to the relevant information of above the fold, and then decide whether to continue reading or even whether to buy!

PS: Attention should be paid here, because different categories have different concerns. For example, when I asked a few female colleagues around me, they would say that if it was make-up, more often they would just pull down the big picture on the details page to see the colors and details. But if it is aimed at children, it may pay attention to transaction volume, store reputation and so on.

(2) The first picture of the baby and the main picture of the carousel

A considerable proportion of consumers will choose to click to view these main pictures of carousel after opening the baby details page.

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The product on the details page is lipstick, and consumers will pay close attention to the types of colors. Designers display the best-selling color (cherry blossom powder) and the color with high discussion on the Internet (orange) in the main picture of the carousel, which can attract more consumers to stop.

(3) Baby name, price, sales volume and accumulated comments

After entering the details page, the baby title can play a very small role! But an attractive headline can still make consumers spend more time browsing the page.

Many treasures have already shown the promotion price on the home page or in the search results, so if you want to improve the conversion rate, you should have another discount, such as the second 1 yuan or the full discount of the store! Then the cumulative number of comments and the number of successful transactions. Usually, products with higher sales volume are more convincing.

(4) Details page design: efficacy, ingredients and packaging are indispensable.

Next is the focus of visual design, which is the main content of consumer browsing. When making the design draft of the detail page, we should proceed from the user's point of view in order to accurately convey the information and value of the product to consumers. For consumers, the efficacy, composition and packaging of the product are the core of their consideration of whether to buy the product. The artist's job is to turn these three requirements into visual pages and show them to customers.

From the most basic packaging, the design determines the customer's first impression of the baby. Too cheap packaging gives people the feeling of being cheap. Cosmetics and skin care products are mainly packaged with glass and non-toxic and harmless plastics. When decorating the store, we must show the texture of the package, or the selling point, and at the same time eliminate everyone's doubts about the security risks.

For beauty and skin care products, ingredients are another focus of consumers' concern and also the design focus of store decoration. Designers need to find keywords from the baby's ingredient list, and then display the main components of the product intuitively through the material.

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The main ingredients of this lipstick: beeswax, avocado and squalane.

The core key for users to buy a product is the efficacy of the product. Efficacy needs to be super-targeted, and the explanation of efficacy needs buyer's show and comparison chart, which fully demonstrates the baby's efficacy under the premise of copywriting endorsement. After all, the spread of copywriting is weak, and pictures need to be supplemented to better show the authenticity of ingredients!

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In addition to the selection of materials and the determination of shop colors, fonts are also the focus of shop decoration. It is more authoritative to choose Founder series fonts in some explanatory content sections, and it is more eye-catching to choose some magazine-style fonts in the design and exhibition sections.

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Finally, if you have some relevant proof materials, you can put them at the end of the page to increase the credibility of the products and attract consumers to buy them.

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Please click to enter a picture description.

Merchants can optimize the details page according to the characteristics of the baby in the store and compare this article, and also make a better evaluation of the artist's works!