The first beauty salon marketing plan
Activity background and theme: Since its establishment, xx has benefited from the support and care of our customers. Because of your participation, we have been able to develop and advance continuously. In order to express our gratitude, this thanksgiving activity is specially launched for the society. Purpose of the activity: let more people know about xx, let more people feel the enthusiasm and professionalism of xx, let more women with consumption potential become our customers, and let every employee have more benefits.
Activity content: Give a free thank-you card for Ms. Dyeing, with a value of RMB 4,800. At the time of consumption, the balance of more than 480 dyeing and perm projects needs to be supplemented by cash. Below 480 yuan, the balance in this card is non-refundable, and each person is limited to one card, and the styling fee needs to be paid in cash.
Activity time: X years, X months, X days to X months, X days.
Promotional items during the activity: Guests who spend money with Thanksgiving cards during the activity time will not promote products or high-priced items. When the project is about to be completed, the stylist will ask the guests whether they are satisfied with our technology and service, and inform them that there are discounts for replacing the card during the activity. If the stylist is not convinced, the cashier will continue to sell at the cashier and show the relevant gifts. (Remember to be moderate, don't make the guests disgusted), because the purpose of this activity is only to increase popularity and expand popularity.
Card-level content during the activity: dyeing and perm card (this card is only used for dyeing and perm protection, deducted according to the price list, and does not enjoy other benefits).
1, Dyed Card 2000 (saved 1200, Flower 2000)
2. Dye card 3000 (save 1800 and spend 3000)
3. Dye card 6000 (save 3500 and spend 6000)
4. Dye card 10000 (save 5000 flowers 10000)
All cardholders have related gifts (such as shampoo, conditioner, wax, etc. )
Universal card: this card can consume all items in xx store.
1 500 cards enjoy 20% discount for dyeing and 10% discount for washing, cutting and blowing.
2. 1000 cards enjoy 30% discount for dyeing and 20% discount for washing, cutting and blowing.
3, 2000 cards enjoy 60% discount on printing and dyeing, and 30% discount on washing, cutting and blowing.
Enjoy 50% discount on printing and dyeing and 60% discount on washing, cutting and blowing for 45,000 cards.
They also send related gifts.
Matters needing attention in the activity:
1. Every employee should participate in this activity with a high sense of responsibility and enthusiasm. In order to achieve the effect of the activity, the reward and punishment system will be strictly implemented during the activity. Establish the overall concept, regardless of temporary gains and losses, and seek the development and growth of the company.
2. Strengthen the sense of service, and do a good job in the reception of every customer. If a customer is not clear about the content of the activity, explain patiently and establish the image of good service and integrity of VVTV.
3. The cashier should do a good job of registration. Every guest who uses the card should record his name, birthday and number. At that time, the store will follow up and pay a return visit by SMS.
4. Each hair stylist can hold 20 consumption cards in our store and give them to customers who you think have development potential during the activity. On the one hand, we can establish a good housing relationship, on the other hand, we can develop experience or marketing to let customers drive customers.
5. If there is a guest blowout in a short time, an appointment system will be implemented.
Shop layout during the event:
1. Balloons and colorful flags are hung in the store to create a warm atmosphere, employees always smile, and the single in the store plays in a loop (grateful heart).
Second, set up a poster at the entrance to explain in detail the content and consumption precautions of this activity.
3. Thoroughly clean the health in the store, keep the articles in order, have a special person to clean the bathroom at any time, keep it clean at all times, and post some slogans and hair care knowledge appropriately. People who pay attention to management details have high requirements for toilets.
Fourth, set up an overall gift exchange office. Gifts should be novel and unique, with striking impact, and you want to have them at first sight. Gifts are placed according to the level of points, so that customers can sprint for the gift of points!
Five, store slogan content:
Although the economy is in crisis, beauty cannot be in crisis.
All the goods and products in the store can be discounted, but we never discount your beauty.
I have been here, waiting for your arrival.
I hope that in the days to come, xx will accompany us.
Article 2 The marketing plan of beauty salons
Theme of the activity: "May Day, let your beauty fully show" Activity date: April 29-May 5, one week (note: the general activity time should not be too long).
Activity purpose:
A. Use May Day activities to attract more new customers into the store for consumption, thereby expanding the customer base and improving the overall turnover of the store.
B. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit price and profit.
C. Make customers feel good and enhance brand image.
Specific implementation plan of the activity:
Hairdressing shop:
Offer 1: During the seven-day May Day holiday, former 10 customers can enjoy a 30% discount on projects and a 20% discount on products.
Offer 2: Spend 178 and get a voucher with a face value of 18 yuan, and spend 480 and get a voucher with a face value of 58 yuan.
Option 3: Add "5 1 yuan" = "88 yuan".
In these seven days, if the consumption exceeds 168, you can add 5 1 yuan to buy the original price of 88 yuan products.
Beauty Salon
Offer 1: Beauty Value Experience Package: the original price is 568 yuan, and the experience price is 298 yuan (one time only).
Offer 2: muscle relaxing and beauty-caring surgery in Royal spa (188 yuan)+black eye socket removal in Chinese medicine meridian (158 yuan)+holographic physiotherapy (148- 188 yuan) =258 yuan.
Offer 3: Take care of 98 yuan and experience the price of 5 1 yuan during the activity.
Activity promotion:
A. the easiest way: send text messages. If you think it's slow to send short messages by mobile phone, you can use the short message function. So, if you haven't enabled the SMS function, please do it quickly, and the quantity is large and preferential.
B. leaflets: one week in advance, the location can be in several nearby areas. Of course, if your lot is a local busy street, it can also be distributed further away.
Shop preparation: Banners, posters and ribbons are essential to create a warm and wasteful holiday atmosphere.
Remind employees, do a good job of service, keep smiling and make customers feel warm. And formulate a reward and punishment system.
End of activity:
1, don't think that the activity is over. Make another short message return visit, record the customer's evaluation of this activity, and improve the deficiencies so as to do better next time.
2, a phone call back, a return visit can increase the sense of closeness, but many consumers are unwilling to answer the phone.
Option 1: a dollar a day for beauty. As long as customers pay 365 yuan, they can enjoy beauty care all year round, mainly by attracting customers at low prices, and then earning other profits through annual sales.
Option 2: the annual card is 2400 yuan, which will be returned at the end of the year after more than 20 times 1 000 yuan.
Note: The above similar schemes all use low prices to expand customers and then resell them, such as card transfer or project bundling.
Option 3: Can high-end beauty salons use this low threshold method? Of course, if the promotional design of a high-end store is 30,000-80,000 yuan, plus an access card of 1.888 yuan, the time limit is 2 months. After 2 months, you must change your card.
Only reflect opportunities.
Article 3 The marketing plan of beauty salons
Activities can be held on holidays, such as 10 month 1 day. 10 10 is a big day for the founding anniversary of the great motherland. You can carry out the action of "welcoming the National Day and giving big discounts". During the National Day, 10% discount on monthly cards, 8.5% discount on season cards, 4 courses of treatment, 7.5% discount on semi-annual cards, 8 courses of treatment, and 30% discount on annual cards. 12. Consumers can get a VIP card when they spend over 1000 yuan in the current month, and the products purchased with this card enjoy an annual discount of 6.5%. "SMS" warm promotion
"SMS" can be said to be a hot topic now, and it has rapidly risen from a interpersonal communication tool to a marketing upstart. Merchants are interested in the characteristics of large coverage of short messages, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on. It is understood that people still recognize the promotion of short messages, especially when they see very formal and friendly words about promotion activities. Coupled with the fact that there are few promotional messages and fewer merchants, it is said that "things are rare and expensive", so I have a deep memory of the contents of promotional activities. Moreover, it is suggested to send it in the barber shop management software, which is convenient and affordable and further increases the grade of the hairdressing shop.
Million dollar incentive promotion
Everyone wants to win the lottery, and the more they win, the better. Women, in particular, have a stronger desire to win prizes. Here, we take advantage of people's desire to win prizes in our barber shop. One in Beijing has successfully grasped this point, and the operation method is very simple. Whenever customers spend 20 yuan in our beauty salon. Give the customer a sports lottery ticket worth 2 yuan. By analogy, every time the customer's consumption increases by 20 yuan, one more note will be added. Once, a customer spent 300 yuan in this barber shop, and the owner of this barber shop bought this customer a 15 sports lottery ticket on the spot. As a result, the customer won the second prize, with a bonus of 14780 yuan. After the customer won the lottery, the news quickly spread to 2 kilometers away from Fiona Fang. Since then, more and more customers have come to this beauty salon.
Barber shop activity plan preparation?
Step 1, classify customers in detail.
Generally speaking, customers who are not interested in distributing leaflets in beauty salons are disgusted, because the blind publicity of beauty salons simply does not reflect the characteristics of barber shops, and some people who distribute leaflets are just trying to cope with their work, and they just put a few pieces together and stuff them into customers' hands. This forced acceptance will greatly reduce customers' impression of beauty salons. For customers who enter the store for consumption, we should classify them according to their consumption habits and spending power, and launch different packages for different groups of people, which will achieve twice the result with half the effort. For example, campus card packages can be launched for students, preferential packages for surrounding residents, and high-end packages for white-collar workers. With the increasingly personalized consumption of the times, people who open stores need to keep pace with the times. Targeted publicity and service are the key to attract customers.
The second step is to give yourself a clear position.
Barber shop owners should have a clear position before opening a shop, whether to wait for money or invest in the operation of the barber shop. Being a boss does not depend on employees blindly, but has its own management system to convince employees. First of all, the boss should set an example to attract customers. While ensuring the passenger flow, he can also motivate employees, see whose business is done, and mobilize employees' enthusiasm and sense of responsibility.
Article 4 The marketing plan of beauty salons
1, send a haircut card to give back to old customers. Any customer who is a big head in our store will be given 6 barber shop cards (valid for 1 month). The purpose of this is to attract passengers and increase the number of passengers in the store.
2, perm 0 yuan, reverse film to take home.
Customers who buy plastic sheets in the store give 1 perms, such as a set of plastic sheets from 380 yuan and perms worth 280 yuan, which can stimulate customers to do perms, enhance the popularity of dyeing and perm in the store, and bring more passengers to the nursing department.
Three, three people, free.
Shops can launch multi-person activities on appropriate holidays, 1 person is free, which is beneficial for customers to walk together and introduce each other.
4. Marketing Alliance
Make some free (or ultra-low-cost) feeling cards and send them to peripheral units in different industries (such as beauty salons, cosmetics stores, brand clothing stores and other places where groups with spending power often appear).
5. Lottery activities
All new and old customers who often come to the store can enjoy a year-end lottery, or in the name of festivals and celebrations, the winning rate in the lottery box must be high (free haircut, 20% discount on dyeing and perm, free blackhead removal for 3 times, etc.). ).
6. Send a nursing suit after dyeing.
For customers who want to dye their hair, we can suggest that they make our designated hair dyeing package and then give them a nursing package. For example, 88 yuan's perm and hair dyeing in the shop are also 88 yuan's grade. If it's perming and dyeing, it's 176 yuan. This is to immediately advise the customer to make a hair dyeing package of 198 yuan, and there is also a nursing package worth giving away from 88 yuan, which is equivalent to spending 66 yuan to do a full-head hair dyeing.
7. Cooperate with nearby supermarkets and hypermarkets.
Reach an agreement with the person in charge of the mall. Customers who buy a certain amount of goods in the mall can get a haircut and get rid of blackheads in the hair salon with the receipt.
8. Valentine's Day activities
Shops can launch beautiful couples' hairstyles on Valentine's Day and give them politely (such as chocolate and roses). ).
9. Time-sharing promotion method
Shops can come to the store for a free haircut (or an ultra-low discount activity) at some time every day to make up for the zero income when the store is cold. For example, the haircut is free from 10 to 15: 00 every day, but the shampoo fee is charged as usual (or only 7 yuan (simple Chinese shampoo+haircut) and other activities are accepted to attract customers).
10, send photos for modeling.
For young customers, we can attract them to make various shapes by giving them big stickers and guide consumers to spend crazily.
1 1. Recharge milk.
If customers recharge a certain amount in the store, they can give away a box of milk, so that customers can feel that the promotion activities in the store are real and can benefit customers, rather than simply giving away their own items in the store.
12. Customers come to the store to wash their hair 15 times a month and get a free perm.
Through such promotional activities, several purposes can be achieved.
(1) We can set the price of free perms at 300 to 500 yuan, which can change customers' consumption habits in the future and improve their consumption level.
(2) Shorten the consumption cycle. Customers may perm their hair once every three months, but because of the free perm in the store, the perm cycle is shortened and changed to once every two months.
(3) Old guests bring guests. Activity design is not limited to washing your own hair. A customer washes it less than fifteen times a month. So old customers will bring friends and family to the store to wash their hair, and these people will become new customers.
13. Customers with perms care and dye their hair on the same day and enjoy the preferential package.
A set of all-round romantic lossless perm original price ss yuan+beauty hair dye original price XX yuan. The original price of ginger therapy is XXX yuan package discount.
B set of universal romantic lossless perm original price XX yuan+ginger hair care original price XX yuan package discount
14, haircut card discount card activity:
Wash, cut and blow the card three times, with a special price of XX yuan, and send a film worth XX. Anyone who buys VIP on the same day can buy a beautiful youth hair dye for only XX yuan (excluding washing, cutting and blowing, which expires on the same day of the month).
15, stored-value card preferential scheme
Copper card VIP:
Stored value 1000 yuan, actual consumption amount 1200 yuan.
Silver card VIP:
Stored value 1600 yuan, the actual consumption amount is 2000 yuan.
Gold card VIP:
Stored value 3000, actual consumption 4000.
Platinum VIP:
The stored value is 5000 yuan, and the actual consumption is 7200 yuan (only 10 consumer).
16, introducing points reward activities
For members who are already in the store, it can be publicized as follows: all customers who are introduced to the store through members, quote the card number and name of the members, and immediately enjoy the corresponding preferential treatment. In addition, members can get points. The more points, the more benefits members enjoy. This can stimulate old customers to bring new customers, become shop assistants and realize inaction sales.
17, Thanksgiving promotion
For the members of the store, members can bring their relatives to the store to do hairdressing projects on Father's Day, Mother's Day, Children's Day and other festivals (except some high-consumption projects), and they can enjoy free of charge, which will make the store full of human feelings and win word of mouth.
18, free trial promotion
Free sample fitting promotion is a promotion method launched by hair salons to attract new customers or develop new projects, so that customers can feel the consumption first.
Usage: The hair salon gathers customers with certain needs and gives them a free trial at a given time, so that customers can experience the effect of cultivating customers to become the main customers first. Then do the next free trial and enter the next cycle.
19, consumption bonus promotion
Consumption points are a method adopted by hair salons to give back to old customers, so that old customers can get some gifts from hair salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort.
How to use it: hair salons should first set certain points, so that a certain number of consumers can get certain points, and then they can get products, gifts, treatment courses and so on. Give it away in the store, and you can also participate in other preferential activities.
Special note: the amount is not necessarily too high, and you can get a small rebate or a large rebate.
20. Number of promotions
Frequency promotion is a change of the most regular promotion of hair salons, and it is an incidental promotion after customers consume, which makes customers feel that there are more discounts and can stabilize the hair salon as an old customer.
How to use it: A hair salon can set up a hairdressing program designated by the hair salon for free after the first haircut, and a promotion section for several times after the first haircut.
2 1, discount promotion
Discount has always been an important means of business promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.
Usage: Discount promotion is the most commonly used promotion method in hair salons. In view of this promotion method, hair salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.
Article 5 The marketing plan of beauty salons
Mid-Autumn Festival is one of our traditional festivals. People think it's a family reunion day, so it's also called the Reunion Festival. Beauty salons can use the Mid-Autumn Festival family reunion to launch special theme activities and impress customers with humanistic activities. Through Mid-Autumn Festival activities, while promoting the traditional festival culture in China, we can better maintain the relationship between beauty salons and customers, and also take this opportunity to better expand new customers and expand the popularity and reputation of beauty salons. Activity theme: Moonlight is more beautiful.
Activity time: September 6th, XX ~ September 8th, XX.
Venue: Daitian Beauty Salon Direct Store and Franchisee
Target audience: all consumers of Daitian.
Purpose of the activity: In the name of "beauty", we will send holiday wishes to consumers in the Mid-Autumn Festival. Spread the management concept of the company's beauty salon and establish a harmonious and warm communication platform with customers. Dai Tian can not only get publicity, but also enhance the overall image of the beauty salon.
Activity promotion:
1. You can post event information on Daitian, Weibo and WeChat platforms one week in advance.
2. Distribute activity leaflets and Mid-Autumn Festival coupons in crowded places, streets and main commercial roads; Posters can also be posted on the bulletin board of the office building.
3. Post posters and hang banners at the entrance of its beauty salon.
Precautions:
1. During holidays, direct stores should try their best to create a festive atmosphere. The interior decoration should take warmth as the theme, mainly light yellow.
2. A series of offers launched during the event are only used during the Mid-Autumn Festival, and the validity period can be set to one month, but they cannot be used in combination with other activities.
3. Remember to prepare exquisite gifts and moon cakes for employees who go to work in Mid-Autumn Festival, so that employees can feel the "beauty" of the enterprise.
Activity content:
Mid-Autumn Festival is a traditional reunion festival in China. Many children who work outside the home will use this time to go home and reunite with their parents. So beauty salons can provide some family package services. For example: parent-child package, parent-child package, family photo package, etc.
1, parent-child package
Parent-child packages are rare in beauty salons. This relatively novel beauty salon package activity aims to let the accompanying children enjoy distinguished service when the husband and wife spend money in the beauty salon. You can set up a children's area in the beauty salon for customers' children to play in and eliminate worries.
2. Parent package
Nowadays, gifts are no longer respected during festivals, but health. As a beauty and health club, Daitian can provide medical care, nursing, hydrotherapy and other technologies for our customers. The parent package is fully consumed by one person, and the consumption of accompanying family members is halved. It is to send parents health and filial piety.
3. Family photo package
On the day of Mid-Autumn Festival, a small stage will be set up outside Daitian Beauty Salon to find a tacit family through games that all the family can participate in. Families who score will receive special service packages provided by beauty salons. At the same time, families participating in the game can also participate in the beauty salon lottery and have the opportunity to win the special Mid-Autumn Festival gift package provided by Daitian.