Tea culture has been an important part of China culture since ancient times, and the consumption of tea has always been the largest in the world. At the same time, tea culture in China has been sought after by more and more young people. Therefore, opening a tea shop with its own characteristics should attract many potential consumers and create income.
Second, the name and positioning of the enterprise.
Entrepreneurial Name: The Story of Tea
Positioning: high-quality tea shop, providing really high-quality tea and all kinds of tea, creating a unique tea culture space and attracting trendy young consumers.
Three. Main products and services
Main products: tea, including all kinds of traditional and modern tea, such as black tea, green tea and herbal tea. At the same time, according to the needs of different consumer groups, we can also add new seasonal products or launch tea meals, such as cakes and snacks.
Main services: to provide customers with high-quality tea and cultural experience, enjoy the aroma and delicacy of tea, and also provide online ordering and delivery services.
Fourth, market positioning and promotion.
Market positioning: We mainly cater to young consumers, including college students and young office workers. These young consumers pay more attention to health, quality and cultural atmosphere, so we will focus on creating a tea culture space to attract their consumption.
Promotion plan: We will promote the brand through social media, advertising, online and offline publicity, and at the same time, we will also use major activities, such as promotional activities and festivals, to strengthen brand promotion.
Verb (abbreviation for verb) Budget and financial plan
In the initial stage, we need to invest about 500,000 RMB as the project start-up capital, including rent, decoration, site selection and other expenses. During the follow-up operation, we expect the monthly cost to be around 200,000 yuan, including staff salary, material cost, rent and marketing expenses. According to the market forecast report, we expect the monthly income to be around 300,000 yuan. After reaching the breakeven point, we will increase our income substantially, and it is expected that our income will increase substantially in the second year.
Six, team building and experience requirements
A successful enterprise is inseparable from a good team, so our team is also very important. Details are as follows:
1, founder: will be responsible for the preparation of business plan, office location and other work;
2. Tea Artist: I have several years of experience in making tea art and can provide high-quality tea service;
3. Waiter: responsible for the reception of customers and the production of tea;
4. Logistics personnel: including financial accounting and logistics management personnel, responsible for the daily operation and management of the store.
Seven, the significance and social value of entrepreneurship
As a tea shop, we are not only selling products, but also inheriting and popularizing tea culture, and showing the superiority and charm of tea culture to young consumers through various services such as high-quality tea with cultural background, reflecting our social responsibility and value. At the same time, with the expansion of business and the improvement of management, we will also create more employment opportunities and promote the development of the city and economic prosperity.