1. marketing strategy: the brand lacks effective marketing strategy, so it can't break through in the highly competitive market.

2. Unclear positioning: the brand positioning is unclear, and there is no differentiated service for specific consumer groups, which cannot attract more consumers.

3. Lack of innovation: the brand lacks innovation and cannot meet the changing needs of consumers, resulting in consumers losing interest.

4. Brand image: The brand image is not clear enough to form a unique brand image in consumers' minds, which makes it difficult for consumers to remember the brand.

5. Taste and quality: Although the brand focuses on traditional health soup, the taste and quality may not meet the needs of consumers, resulting in consumers' reluctance to buy again.

6. Price: Price may also be an important factor affecting brand development. If the price is too high, it may not attract more consumers.

7. Competitive environment: At present, there are many brands of health soup in the market, and the competition is fierce, which is one of the important reasons why "one cup of soup" is difficult to stand out.

Therefore, if "one cup of soup" wants to get better development, it needs to find out its own problems and take effective measures to improve it, so as to succeed in the highly competitive market.