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What are the fruit and vegetable drinks?
Comparative analysis of several brands of fruit and vegetable juices;

product brand

Category and composition

Brand core attraction

target market

market promotion

channel selection

Advertising performance

Packaging price

MENGNIU

Fruits and vegetables yoghourt

Fruit juice+vegetable juice+milk

Carrots and tomatoes are mixed with strawberries, kiwis and pineapples to form three different flavors of fruit and vegetable yogurt.

Stereotactic nutrition

Trend health

national

18-35 years old young, fashionable and health-seeking group

Television advertisements (central and local TV stations), her and Fei Hailun's celebrity endorsements, online advertisements (QQ joint marketing), entertainment marketing (achieving music dreams) and other three-dimensional communication.

International KA, small and medium-sized supermarkets, convenience stores and grocery stores

New combination, more nutritious

Ups and downs, I'm in charge.

200 ml

Tetra pak

2.5 yuan/Bao

Becky (female name)

Wild vegetable juice

Carrot, vegetable juice and fruit and vegetable juice drinks

Healthy drink

Wild vegetable series

Fujian and Guangzhou

Children aged 5-65 438+05

Fashion white-collar workers and their families aged 25-45 who pursue nutrition and health.

Television advertising (Southern TV and other local TV stations), bus advertising, network hype.

Small and medium-sized supermarkets, convenience stores, grocery stores and restaurants.

Balance your health!

-Posters

Drink wild vegetables and find Becky!

-Family

What if the child doesn't eat vegetables, Becky potherb!

-Kid

Shizu game Beiqi potherb juice

-Youth TV advertising language

Positron emission computed tomography (positron emission computed tomography)

450ML 3.5 yuan/bottle

930ML 7 yuan/bottle

Huierkang

Particle strength

1, Four Seasons Series Grain Concentrated Pulp

Coix seed lotus root

Mung bean thick pulp

Oat thick pulp

Red bean thick paste

Corn pumpkin thick pulp

2. Sugar-free series concentrated cereal pulp

Buckwheat thick pulp

Raw slurry

Nutrition and healthy breakfast

Natural grain surface

Fujian and Zhejiang are the main national markets.

Children aged 5-65 438+05

/kloc-adolescents aged 0/5-25

Families aged 25-45

TV advertising, terminal promotion, bus advertising, campus integration promotion (sponsored by primary school students and college students, jointly promoting the title), dealers plus points.

Small and medium-sized supermarkets KA, convenience stores, grocery stores,

Natural nutrition, balanced health!

-Poster packaging (early stage)

The power of grain from the earth!

-tetra pak (later)

Encourage breakfast, eat whole grains for breakfast! -Newspapers and other propaganda slogans.

250 ml

Tetra pak

1.9-2.2 yuan/Bao

Smarter

Recreation farm

Walnut dew vegetable protein beverage, corn dew beverage, corn milk, corn syrup.

China's Concept of Leisure and Nature

Guangdong

Business life and fashion white-collar workers aged 25-45

Catering terminal promotion

Food and drink

Health and leisure return to nature

248ml, 500ml roof bag

10-20 yuan/Bao

Hand in hand

Carrot orange juice, pumpkin juice, apple juice, etc.

100% fruit and vegetable juice

Fruit and vegetable nutrition expert

Mainly in the northern market.

Her endorsement, sponsorship, public welfare activities, terminal promotion.

Catering, KA

Breakfast should be nutritious and drink fruits and vegetables hand in hand.

Three-piece canned food 320ML

3.7-4.0 yuan/can

Tetra Pak 1000 ml

9.5- 1 1.5 yuan/bag

have

Farmer Ricardo Roberto Barreto da Rocha de

Mixed fruit and vegetable juice

Medium concentration mixed fruit and vegetable juice beverage

National market

National TV advertising and terminal promotion

International KA, small and medium-sized supermarkets, convenience stores and grocery stores

Farmer's orchard, shake it before drinking.

plastic bottle

380ML3.4 yuan/bottle

1.5L*2 bottles of 9.9 yuan (promotional price)

Wahaha

Nutrition express

(Heller c)

Mixed fruit milk juice

(low concentration juice+milk)

Fashion and nutrition

national

Young people and white-collar women who pursue fashion and health

National TV advertising, network joint marketing, terminal system promotion

Full underwriting

Internet cafe/bar

Quench thirst, nourish and refresh yourself for a summer.

A bottle for breakfast will refresh you all morning.

plastic bottle

500 ml

3.5-4.5 yuan/bottle

unify

Xianchengduo

(tomato juice)

Low concentration juice

Healthy and beautiful.

national

Young and fashionable women

Celebrity endorsement: Zhou Xun; Systematic marketing and channel construction

Full underwriting

Unified fresh orange is more C and more beautiful.

There are many oranges every year, and every family is happy.

Positron emission computed tomography (positron emission computed tomography)

380 ml

2.5-3.5 yuan/bottle

Huiyuan

Xian Zhen orange

One hundred percent pure juice

Fresh and delicious

national

National TV advertising and Yolanda endorsement promote Huiyuan 100% healthy breakfast plan.

International KA, small and medium-sized supermarkets, catering

Drink Huiyuan juice and take a healthy road. Huiyuan is really a fresh orange, fresh and delicious. Drink Huiyuan early in prime time.

Tetra pak, pet.

500 ml

3.3 yuan/bottle

Keguomei

High-end 100% fruit and vegetable beverage

Delicious fruit, bodybuilding

Healthy life partner

First-and second-tier cities such as East China and South China

Large-scale vivid display of TV advertisements and terminals

International KA, small and medium-sized supermarkets and high-end convenience stores

Natural taste, enjoy it.

Give you a hundred percent smile.

PET packaging 200ML, 280ML, 900ML, 1000ML.

Li Ziyuan

Corn juice

Gold food in miscellaneous grains

Mainly in Zhejiang.

Young white-collar workers

Terminal promotion, small-scale TV advertising, dealer sales support

Shangchaoka, catering

A balanced diet is healthy.

Natural nutrition and vitality.

Three-piece cans, Tetra Pak packaging

340 ml

3.5 yuan/jar

Shangshufang

100% fruit and vegetable juice

Pure natural, no additives.

Chongqing

Young white-collar and business people

Outdoor advertising and activity promotion

Maternal and infant channel, supermarket

Listen every day to benefit the mother and raise the baby.

Fully supplement the nutrition needed by mother and baby,

Take the first step towards baby health.

three piece can

248 ml

5.9 yuan/