In recent years, red bean barley tea, chrysanthemum cassia seed tea and other functional teas have begun to rise, and the post-90s generation has become the main consumer, among which female consumers are the majority. This shows that young and middle-aged people and women have a growing awareness of pursuing health and wellness. Hot words once ridiculed by people, such as "soaking Lycium barbarum in a thermos cup" and "punk health preservation", have gradually become the common living conditions of college students and office workers.
The premature aging of the body, the pressure of work and the limited time available make contemporary young people choose a "light health" health way, that is, a "easy health" way that does not take up too much time. With the advantages of pharmacological action, easy brewing and convenient drinking, functional tea quickly stands out among many health care products and becomes one of the health care choices for the public.
Take the popular red bean, barley and gorgon fruit tea in the market as an example. Due to the sub-health symptoms of modern people, such as bitter taste, sticky mouth, full chest, unconsciousness, lethargy, constipation, etc., it can be classified as "excessive moisture". Red bean coix seed tea with the effect of invigorating spleen and eliminating dampness has naturally become the favorite of most people.
But some people still can't accept it. Why? After investigation, it boils down to two words, taste. "It tastes strange and I can't get used to it" is often the unanimous answer of this group of people.
Functional tea is different from ordinary tea, but it still belongs to the branch field of traditional Chinese medicine, and its taste will naturally be sour or bitter. In fact, the taste of red bean barley tea is good among many functional teas, without obvious bitterness, but it is still difficult for many people to accept, not to mention other functional teas with bad taste after soaking in water.
The survey found that most of the red bean and coix seed teas on the market have no concept of good or bad taste, and they are basically several selling points: either brand effectiveness, such as revision and Tong Ren Tang. Big brands are trustworthy; Either the star pulls fans, invites the star to advertise, and the anchor brings goods. Recently, a new business has suddenly emerged and entered the market. The main selling point is "our red bean barley tea is peach-flavored, and it is said that it tastes delicious".
According to the person in charge of this enterprise named Fanggu, although the market of functional tea is booming now, it has formed a pattern, which is slightly rigid because the consumer groups are fixed. They went through an acceptance stage from the initial attempt to stable consumption, but other people who came into contact with such products at first decided that they were not suitable for this taste and gave up, which was a pity.
This time, Fanggu launched peach-flavored red bean barley tea, which is to attract, retain and even save those potential or abandoned customers with taste.
"This is a good way to keep in good health. Modern people work hard and are as busy as a bee. Are there any professional health experts around to provide advice? It is best to choose a time-saving, labor-saving and effective tea drinking method. I am also a father, and I know the hardships of the younger generation. I hope this will help them. " The person in charge said.
We have tried this peach-flavored red bean barley tea, and it does have a sweet peach flavor, which is quite different from other products on the market.
If you were a consumer of health functional tea, would you choose such a product?