What principles should be followed in landscape design of eco-health tourism products?

Eco-health tourism is a very popular tourism mode today, which perfectly combines ecology, health and tourism, and is the second upgrade of tourism mode.

We have summarized the landscape design experience of He Shanshui Yi Planning and Design Institute for many years, and think that the following principles should be followed in the landscape design of eco-health tourism products:

The landscape design of eco-health tourism products should be ecological, recreational, artistic, thematic and contextualized.

Landscape ecology: In the landscape design of eco-health tourism products, it is very important to emphasize ecological materials and natural simplicity. In terms of landscape attraction, special emphasis is placed on ecological materials and natural use.

Re-creation of landscape: the landscape construction of eco-health tourism products should be able to set off an interesting atmosphere. The same forest bath, if bathed in a beautiful ecological maze, the popularity of the product is different.

Landscape artistry: Eco-health tourism products should have certain artistic content, and different systems in health theory have considerable cultural content, which should be reflected and expressed through intuitive landscape images.

Landscape theme and landscape context: it is based on the * * nature that eco-healthy tourism products must have as tourism products, otherwise tourists will have a low evaluation of the whole product because the products are not distinctive and boring.

Among the eco-health tourism products, there is one kind of high-end products, such as the design concept of landscape bar and wild luxury hotel advocated by landscape.

Eco-healthy tourism will be a hot spot for investment and future tourism development, especially in today's rapid urbanization.

Structural analysis in tourism planning

As far as today's world or the whole Asia-Pacific region is concerned, the main body of tourism planning tourism market is not simply sightseeing tourism market, because sightseeing tourism planning products are often low-yielding. Developing characteristic tourism can overcome the disadvantages of long routes and sparse scenery and achieve better economic benefits.

Therefore, according to the characteristics of tourism resources and the reality of Xinyang's tourism development, Ms. Liu Hui, a tourism planning expert, believes that Xinyang should vigorously strengthen the development of characteristic tourism projects, set different tourism contents for tourists of different ages and levels, and strive to develop diversified tourism products such as vacation, recuperation, sightseeing, exploration, shopping, etc., so as to increase the attraction, prolong the stay time of tourists and improve the consumption level of accommodation and food. At the same time, we should also publicize special tourism products. In addition, the "sensational effect" achieved by the case of characteristic smart tourism itself is also the most effective publicity for tourism.

Xinyang's tourism industry has just started. Judging from the current situation of resource investigation, it is a virgin land with broad prospects for leisure and holiday, which is in line with the current world tourism development trend. Therefore, it is necessary to highlight key points, vigorously develop characteristic tourism products, win big with small ones, and strive for development with fine ones to form unparalleled advantages in the region. At present, Xinyang's tourism market is dominated by tourists from Hubei, Henan and Anhui provinces, and its tourism forms are mainly weekends and holidays.

At present, the biggest problem is that there are few tourism projects and the purpose of tourism is single. We should strengthen the development of regional tourism network, connect tourist areas with different contents, form a one-stop tourism resource development and utilization model of tourism products, form a diversified product portfolio, enrich tourism content and meet the different needs of tourists. There are both overall advantages and local advantages, which increase the attraction to tourists. We should vigorously strengthen the overall resource development and market promotion of eco-holiday tourism in Dabie Mountain, and start the middle and high-end tourism market as soon as possible.

Xinyang City should form a tourist area with a unified point, line and area in a larger scope, and form a closely linked tourism network, so that tourists can enjoy different styles and characteristics of tourism activities as much as possible in one trip, thus improving tourists' interest and increasing Xinyang's tourist attraction. For example, through Xinyang Maojian Tea Cultural Tourism Festival, it will be turned into a well-known celebration activity integrating tourism, entertainment and carnival, thus displaying Xinyang's colorful tourism products.

Tourism products and resources

Conceptual differences between tourism products and tourism resources

Tourism resources are different from tourism products, which have wide diversity, regional uniqueness, group combination, seasonal variability, value uncertainty, permanence and non-renewability, and appreciation. Its tourism value is embodied in attracting tourists, and its ontology does not depend on individual will, while tourism products are the embodiment of tourism resources.

The humanistic principle of tourism product planning and the analysis of tourism demand structure refers to the principle of putting people first, following people's physiological and psychological laws, and meeting people's aesthetic, learning, communication, recreation, rest and the needs of the whole lifestyle.

Tourism demand is a kind of advanced demand. It is a kind of social behavior after the basic needs are met. It is driven by the satisfaction of high-level needs and belongs to the category dominated by spiritual needs. Drawing lessons from the demand tower theory, we can divide human tourism demand into five different levels:

The first level is the basic requirements, including the most basic requirements for survival and safety;

The second level is the physiological and psychological needs, which are based on comfortable rest and healthy recreation and recuperation.

The third level is spiritual needs, mainly including learning, aesthetics and communication.

The fourth level is comprehensive demand, which is the unity of different levels of physical, psychological and spiritual needs. It is the demand of human beings to seek new life experiences and feelings such as breakthrough, adventure, novelty and excitement, and it is the demand of pursuing new life experiences in spirit.

The fifth level is the demand of a lifestyle, which is at the same level as the demand of self-realization and the embodiment of human self-realization in tourism activities.

We think that the five levels of tourism demand can be divided into metaphysical and metaphysical in theory. The first and second levels are metaphysical needs, and the third, fourth and fifth levels are metaphysical needs. In the history and practice of tourism, the demand of the second and third levels is the foundation of tourism existence, which can be called tourism demand in a broad sense and the foundation of tourism development into industry. Because tourism is the product of the advanced development of human society, it is formed under the drive of rest, entertainment, aesthetics, learning and communication. So there is no difference in time and stage between level 2 and level 3.

But between other levels, there is a law of gradual development from low to high:

Basic needs-basic needs of tourism-experience needs-lifestyle needs

Personally, people always start their travel career from a certain demand or a combination of several needs, such as study, aesthetics, rest, entertainment and communication. After years of rich tourism, I began to seek experience tourism, which is different from daily life and general tourism. After experiencing tourism has reached a certain accumulation, some people will pursue tourism as a way of life. A regular and irregular way of life is as important as work and daily life, and it is an indispensable way of life in self-realization.