China Youth Daily reported that Yoshijima is 23 years old and is currently a second-year graduate student. In summer, she goes to the gym to do anaerobic and aerobic exercise every day, and she also likes jogging and mountain climbing outdoors. In winter, she finds it inconvenient to do outdoor sports or go to the gym. So, she wants to find something more soothing and sweaty. After accidentally seeing Baduanjin on the Internet, she decided to try this traditional fitness method.
After the fight, she felt hot and full of energy, so she decided to stick to it. She set up a WeChat group called "Punching Cards at Eight Stages Every Day", and soon gathered more than 40 like-minded young people, mostly girls born after 1995, and several post-00 generations with an average age of 2045. In addition to playing Baduanjin regularly every day, these girls will also exchange their reasons for starting to practice Baduanjin in the group. The basic situation is similar to that of Yoshijima. They are afraid of cold, have stomach trouble or sleep badly, and have poor immunity. They are all troubled by some minor problems at a young age and want to enhance their immunity in different ways.
What is Baduanjin?
It is reported that Baduanjin is a traditional fitness technique, which consists of eight different movements. Compared with Tai Ji Chuan and Wuqinxi, Baduanjin is an entry skill, which is more suitable for entry on the basis of 0. Ba Duanjin may not be able to cure a serious illness, but he can raise a young man. Young people who suffer from irregular work and rest urgently need a lightweight exercise to forcibly adjust their lives to a normal mode.
Yuze, a post-90s student who came back from studying abroad, described Baduanjin as an advanced stretching exercise.
After returning to China in 2020, he worked as a rain drifter in Hangzhou, hoping to earn the down payment for buying a house in Hangzhou as soon as possible, so he squeezed himself and constantly increased his working hours. Therefore, I experienced serious health anxiety. In order to avoid falling into a vicious circle, he made a strict training plan for himself, including getting up at 6 o'clock every morning to play Ba Duan Jin or Jin Gang Gong.
For Yuze, Baduanjin is not only an achievement, but also the beginning of a healthy life. In the morning, when the body is not fully activated, Baduanjin is beneficial to enlighten and activate qi and blood.
In Yuze's view, some people will attribute the improvement of physical problems to Ba Duanjin and even describe it as the existence of metaphysical magic. These exaggerations will only make people more and more exclusive to Baduanjin. "Baduanjin helps you stretch the muscle fascia in a gentle way, which has a strong perspiration effect and is particularly comfortable after training."
On March 26th, 2022, Guofeng Festival was staged in wuhan happy valley, with Hanfu Awards, Guofeng Concert, Cosplay Animation Exhibition and other activities. The picture shows young people dressed in Hanfu playing in the park. China news agency
From "European and American Department" to "National Fashion School", this generation of young people all love "National Style"
It is not difficult to find that some young people are no longer obsessed with the "fast" way of western physical exercise, but gradually accept the "slow" way of traditional physical exercise in China. With the rise of national culture, a "national style" has formed among young people in China, which can not be ignored, from "European and American" to "national style".
The People's Daily reported that the survey showed that the market size of Hanfu reached 65.438+0.254 billion yuan in 2022, and it is expected to reach 65.438+0916.5438+0 billion yuan in 2025, and there is still much room for growth in the future. Cultural attribute is the most important factor to attract consumers, and 85.5% of the respondents choose to buy Hanfu because they love China traditional culture.
In addition to clothing, national styles and national trends rooted in traditional culture have also become popular keywords for young people's cultural consumption. According to the data of a ticketing platform, the number of performances in the third quarter after 202 1 of Kunqu Opera Peony Pavilion doubled compared with that in the whole year of 20 18, so it is hard to get a ticket for the dance drama "Only this piece of green" with "a thousand miles away" as the dance performance.
According to the survey of a music research institution, from 2020 to 20021year, there were 5 1 first explosions, and the number of folk music played exceeded 100 million; The number of songs played by Guofeng is more than twice that of 20 19 to 2020. In the field of online games, more and more game platforms regard cultural inheritance and output as the main elements of the game.
According to overseas media, the "national tide" is in the ascendant in China, and young people are shaping a new consumption trend. These products are not inferior to foreign brands in quality and originality. The report said: "In the eyes of observers, the reason why the' national tide' can gain a firm foothold is because it represents a real and profound change in the mentality of consumers in China. For the business community, the culture, identity and market importance and influence of China consumers are increasing day by day. "
The insiders believe that "Generation Z" grew up in an era of rich material life and rapid development of Internet and new media environment. Compared with consumers of other ages, "Generation Z" has stronger national pride and cultural self-confidence, and has a higher sense of identity with domestic products in terms of design and quality. At the same time, they have high spending power and gradually become the main consumer in the online "national tide" market.
According to Guangming Daily, Pan Lusheng, vice chairman of China Federation of Literary and Art Circles and chairman of China Folk Writers Association, pointed out that the "tide" of traditional culture is a good start, which can bridge the cultural tradition and spiritual tradition that have been blocked or even broken in the process of social and cultural transformation, make it continue to nourish people's life and spiritual world like a spring, and make the wisdom and realm in thought and traditional culture find the interface and carrier of contemporary life and realize dynamic and creative inheritance.
Pan Lusheng said that promoting the growth of the new generation of "national tide" consumption means the recognition and inheritance of national traditions, and reflects the revival of national culture and aesthetics. The inheritance and development of our culture lies in the growth and development of people. Therefore, the inheritance and development of traditional culture in aesthetic education still need to be deepened and expanded.