Brand identification of healthy hotel refers to the image symbol of hotel brand, which is the visual identifier of the brand. It can form a rich and highly abstract concept, which mainly plays the role of shorthand, identification and communication, and can play a very good role in the promotion and marketing of health wine.

A healthy hotel refers to a commercial organization that can provide consumers with additional special biological services on the basis of the basic services provided by the hotel, so that consumers can get physical, psychological and spiritual health experiences.