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What is the focus of rural tourism innovation and promotion?
With the vigorous promotion of rural revitalization strategy and the integration of culture and tourism, the market demand has changed from sightseeing and leisure to vacation, and rural tourism products will also enter a new stage of creative and refined development. As a cultural tourism planning organization, Lv Wei proposed that it could be improved from four aspects: optimizing environmental governance and appropriate landscape expression, highlighting rural characteristics and promoting the integration of cultural tourism, innovating the combination of industry and finance, enriching the integration format, cultivating innovative talents and improving management level.

First, environmental governance optimization and moderate landscape expression. "Clear water and lush mountains are priceless assets" has formed a sense of * * *, and Lv Wei Lv Wen thinks that the key points can be improved in three ways: the restoration of living environment, the upgrading of infrastructure and proper landscape performance.

Second, highlight the characteristics of villages and towns and promote the integration of cultural tourism. Local culture is the soul of rural tourism development. Under the background of the integration of culture and tourism, the innovative development of rural tourism should pay more attention to cultivating cultural tourism and integrating new formats, further strengthen cultural transformation, so that the original local culture can be inherited, innovated and developed, enhance the self-hematopoietic function of rural tourism, and promote the sustainable development of rural tourism economy. Specifically, it can be promoted by innovating the physical display mode of local culture, promoting the appropriate use of agricultural, rural and peasant cultural heritage, identifying the unique color of land to form a distinctive IP, and developing representative cultural products.

Third, create a new way of industry and finance, and integrate rich and rich formats. Lv Wei Lv Wen believes that it is necessary to take industrial integration as a way to give full play to the role of "tourism+",integrate the three major industries, enrich the people, innovate the format and enhance rural tourism. We put forward the "five flavors" rule to improve the rural tourism format, that is, to break through the traditional rural "seeing+eating+living" format and follow the five standards of rural flavor, game flavor, vulgar flavor, human touch and new flavor to improve the rural tourism format. Specifically, it can be upgraded from the traditional 6-factor tourism industry to a 6+N three-dimensional industrial system, and the application of technological innovation can lead the quality upgrade of the industry.

Fourth, cultivate innovative talents and improve management level. Lv Wei Lu Wen once divided modern farmers into five categories, including: aborigines with household registration and land, second-generation farmers with household registration who returned home after entering the city, new professional farmers brought by the upgrading of agricultural industry, "sentimental villagers" who returned home to innovate and start businesses, and "returning farmers" who aimed at preserving health and providing for the elderly. Both the modernization of rural areas and the innovative development of rural tourism need the help of compound talents. We should pay full attention to the influence of Xinxiang Xian and the management of innovative talents returning home.

Lv Wen, Lv Wei has "top three" qualifications in tourism planning, town planning and landscape design. At the beginning of its establishment in 2005, it put forward the concept of "creative classics, ground operation". It is the earliest enterprise in the industry to study rural revitalization. The strategic planning and implementation of rural revitalization published on 20 18 was well received by the industry and reprinted twice. Lv Wen, Lv Wei, as an all-round service provider of rural revitalization strategic planning and implementation, has many years of experience in rural tourism planning, and has rich experience in county rural revitalization, rural complex, village planning, rural tourism, farms, wineries, farms, hotels and other projects.