Health care products are different from other products, and some special skills are needed to promote health care products.
First of all, we should have a correct understanding and positioning of health care products. Health products are not medicines in the first place. Drugs are used to treat diseases.
When you are sick, health food can't be directly used to treat diseases, but it is a regulator of human mechanism. How to promote nutritional supplement can regulate people's physiological functions and can be used as an adjuvant treatment. Such as regulating immunity, improving eyesight, clearing throat, improving sleep, improving nutritional anemia, beautifying face and improving gastrointestinal function. It has auxiliary protection effect on human body. Drugs are aimed at certain diseases, and only people who have this disease will buy them; Health care products are different. How to represent health care products? It corresponds to more consumer groups, but it is an unknown market. How to test the authenticity of health care products? Consumers can buy or not. Because of this, the market of health care products is very flexible. It depends on your sales skills at this time.
No matter what products and health care products are promoted, every salesperson has the obligation to know the knowledge of the products he promotes, and health care products are no exception, including the publicity, efficacy, applicable people, taking methods, precautions and so on.
In front of customers, we should position ourselves as a health care product consultant, how to open a health care product store, learn to observe words and deeds, understand customers' needs and purposes in conversations with customers, estimate customers' spending power, and then decide whether to launch mid-range products first or start with high-grade or low-grade products. This paper mainly introduces the main health care functions, manufacturing technology, safety, absorption effect and affordability of health care products, so as to provide customers with the best consumption plan and after-sales service of health care products. It's best to establish customer consumption files of health care products, record the details of customers, and can also be used as customer witnesses, which is more credible and convincing when selling.
After-sales, we should call the other party to inquire about their use, answer the problems that customers have in the process of taking health care products, and tell customers to insist on taking health care products correctly. And keep in touch with customers. For customers who have achieved remarkable results after taking health care products, you should tell them to consolidate the effect and buy another set. After a new customer turns into an old one, you should serve him well, because old customers play an important role in recommendation. This is especially important for health care products, which can achieve twice the result with half the effort.
Finally, don't forget to warn consumers about the efficacy of health care products that can't replace drugs, and definitely can't replace drugs. For those patients who rely on drugs to maintain, let them cooperate with drugs to enhance the therapeutic effect, otherwise the consequences will be at your own risk. In this way, the consequences caused by consumers' own mistakes will not be blamed on you, and the adverse effects on the reputation of health care products you sell will be avoided.