According to the Beijing Times, in this white paper, it is defined as a person with a personal asset of more than 6 million yuan. According to a survey conducted by Hurun Research Institute, there are currently 2.7 million people in China who meet this requirement, with an average age of 39. Among them, there are about 63,500 people with personal assets exceeding 100 million, with an average age of 4 1. Hu Run, founder and chief researcher of Hurun Report, said: Although the rich in China have great spending power, now I feel that they are still on the road of transforming from the rich to the newly rich. Zhang Changgong, general manager of the private banking department of Industrial Bank, said: Consumption is an endogenous driving force for the sustainable development of a country's economy, and it is of practical significance to study consumer demand for expanding domestic demand. According to the International Finance News, the survey shows that tourism, medical care and children's education are the value-added services that are most expected from private banks recently. As a new trend, China's yacht and business jet lifestyle, which is keen on the rich in Europe and America, has begun to heat up. In addition, more than 3/4 people think that the biggest help for themselves is to expand their contacts, followed by 60% people who think it is helpful to expand their knowledge and increase their professional knowledge, and 35% people think it is helpful to improve their academic qualifications. For people under 30, connections (87%) and education (45%) are very important to them. Hu Run said that the lifestyle is mainly divided into three stages: creating wealth, maintaining wealth and enjoying wealth. China experienced the stage of creating wealth by using luxury brands to highlight its social status, entered the stage of keeping wealth in a low-key and applicable lifestyle, and gradually transitioned to the stage of enjoying wealth represented by joining charity. Related news: The number of high-net-worth families has reached 1, 2 1, 000. The Report on China's Wealth Management Market jointly issued by China Construction Bank and Boston Consulting Group shows that by the end of 2065,438+0,654,38+0, the investable assets owned by high-net-worth families (referring to families with investable assets above 6 million yuan) are expected to reach 27 trillion yuan, and the total number of high-net-worth families will reach 27 trillion yuan. From the distribution of provinces and cities, Beijing has the largest population, about 460,000 people, with assets exceeding 100 million of about 65.438+0.05 million people, followed by Guangdong, Shanghai and Zhejiang. The number of people in these four provinces and cities with assets of 1 100 million yuan or more is 6.5438+0.65 million and 36,000 respectively, accounting for 665.438+0% and 57% of the whole country respectively. Provinces and cities with more than 50,000 people also include Jiangsu, Fujian, Shandong, Liaoning and Sichuan. These high-net-worth families are mainly concentrated in southeast coastal areas such as Beijing, Shanghai, Guangdong and Shenzhen. Sichuan, Shanxi, Liaoning, Henan, Hebei, Hubei, Hunan and Fujian also have a considerable number of high-net-worth families. At the same time, nearly 6% of domestic high-net-worth individuals have become private entrepreneurs.