(1) business services. Strengthen the construction of market circulation system, develop new circulation formats, improve circulation facilities and optimize the consumption environment. Promote the wide application of modern circulation methods and circular economy concepts in the fields of modern business methods such as trade circulation, franchise development, e-commerce, online marketing and general agent. Optimize the structure and layout of commercial outlets such as large department stores, general supermarkets, shopping centers and wholesale markets in cities, actively develop chain operation and unified distribution, encourage the development of specialty stores, specialty store and member stores, and vigorously develop community businesses such as convenience stores, small and medium-sized supermarkets and community food stores. Through the implementation of the project of community commerce benefiting the people, we will build a community commerce convenient consumption system and promote the development of residents' convenient services. Coordinate the development of urban and rural trade, support urban commercial enterprises to open commercial outlets in rural areas, develop distribution services for agricultural materials and daily industrial products to the countryside, and guide direct sales of agricultural products into cities. Encourage the merger and reorganization of commercial enterprises and support the development of large-scale commercial circulation enterprises with international competitiveness. Accelerate the informatization construction of business service industry, and further improve the statistics of business service industry and the monitoring system of urban and rural markets. Establish and improve the service system of small and medium-sized commercial circulation enterprises, and build a number of service platforms and service institutions for small and medium-sized commercial circulation enterprises. Guide the healthy and standardized development of accommodation and catering industry. During the "Twelfth Five-Year Plan" period, the pace of transformation and upgrading of the traditional business service industry was accelerated, the business circulation industry developed in various formats and forms, the management system of commercial facilities was further improved, the structure and layout of urban commercial outlets were further optimized, the construction of rural commercial facilities made significant progress, the modernization level of rural business circulation was significantly improved, and a modern business service system was initially established. (2) Cultural industry. Implement the strategy of promoting major projects and accelerate the organization and implementation of a number of major projects and key projects with high maturity, good growth and strong driving force. Support the construction of public service platform for cultural industry, build a number of characteristic cultural industry bases with distinctive industrial characteristics, strong innovation ability, complete industrial chain and obvious scale effect, and accelerate the construction of characteristic cultural cities. Cultivate key enterprises, support small and medium-sized enterprises, and encourage cultural enterprises to operate and reorganize across regions, industries and ownership. Improve the cultural market access system and encourage non-public capital to enter the cultural industry within the scope permitted by the state. We will accelerate the development of all kinds of cultural products and the markets of property rights, information, technology, copyright and other factors, and promote the construction of investment and financing systems for cultural industries. Improve the system of cultural science and technology innovation, and study and formulate technical standards for cultural industries. Vigorously develop new formats such as cultural creativity, mobile multimedia, digital publishing and animation games. Vigorously develop the performing arts industry, strengthen the infrastructure construction of performing arts, and promote the development of national theatrical performance theaters and electronic ticketing systems. Strengthen the construction of radio, film and television infrastructure and service system, cultivate a number of backbone radio, film and television enterprises, build a number of well-known radio, film and television brands, implement a number of radio, film and television quality projects, and promote the export of radio, film and television products and services. Integrate and upgrade the traditional publishing industries of books, newspapers and other paper media, develop new publishing industries such as digital publishing, accelerate the popularization of digital environmental protection technology, innovate the means and channels of publishing and communication, and build a number of large-scale publishing media, printing reproduction and distribution enterprise groups. Strengthen the supervision of cultural market, speed up the research and development of digital copyright protection technology, promote the construction of national copyright supervision platform, and improve the level of copyright service and protection. Actively explore the international cultural market, innovate the "going out" mode of culture, and enhance the international competitiveness and influence of Chinese culture. During the "Twelfth Five-Year Plan" period, the cultural industry has developed by leaps and bounds, and its overall strength and international competitiveness have been significantly enhanced, laying a solid foundation for cultivating it into a pillar industry of the national economy. Column 1 key points of cultural industry development 1. The focus of cultural and artistic industry and the development of network cultural products. Encourage innovation in the content and form of performing arts programs, promote the development of state-level performing arts theaters, speed up the construction of performing arts infrastructure such as theaters, theaters and electronic ticketing, and form 1-2 internationally renowned performing arts industrial clusters, and form about 10 national or cross-regional performing arts theaters. Formulate technical standards related to animation. Develop online games, electronic games and other game industries, and promote domestic game products to go out. Actively develop new forms of entertainment with national characteristics, health and advanced technology. Prospering artistic creation, standardizing market order and promoting the healthy development of art industry. Explore national cultural elements, highlight regional characteristics, and promote the development of traditional handicraft products. Vigorously develop the art creative design industry. Strengthen the combination of cultural content and high-tech digital technology, and cultivate and develop digital cultural industry. Encourage research and development of online cultural products with independent intellectual property rights and China national characteristics, improve the originality and cultural taste of online cultural products, and form a number of influential online cultural brands. 2. The development focus of radio, film and television industry. We will promote the construction of major industrial projects such as the next generation radio and television network, satellite direct broadcast television, popularization and application of terrestrial digital television, digitalization of broadcast coverage transmission, high-definition television, urban digital cinema, domestic film and television dramas, film and television animation and documentaries. Basically, the national urban digital cinema coverage network has been built. Vigorously develop new media and formats such as mobile multimedia and network radio and television, and accelerate the national operation of mobile multimedia radio and television. Accelerate the development of film and television industry, film and television animation industry, film and television documentary industry, film and television production industry and network audio-visual industry. 3. The development focus of news publishing industry. Accelerate the implementation of the press and publication quality project, build a network system for publishing planning of key publications, guide the creation and production of fine publications, and support the creation and research of animation and game publishing products and national original online publishing products. Accelerate the construction of press and publication industry belts and bases. Improve the equipment level of news publishing enterprises and the scientific and technological content of news publishing products, and vigorously implement the scientific and technological innovation project of news publishing. Accelerate the formulation (revision) of basic standards and core standards for new formats in the field of press and publication, and increase the publicity and implementation of standards. Encourage the construction of a massive digital content resource platform. Improve the publication distribution and circulation network, speed up the construction of a nationwide publication logistics system, improve the coverage of outlets, and strive to achieve "bookstores in cities, bookstores in counties, bookstores in villages". Improve the development quality of printing and reproduction industry, and implement green printing and digital printing projects. Vigorously promote cross-strait exchanges and cooperation. Implement the "Classic China" international publishing project, speed up the construction of international trading platform, expand the international marketing channels of publications, and build an internationally renowned publishing media enterprise brand. (3) tourism. Vigorously develop domestic tourism, actively develop inbound tourism, orderly develop outbound tourism, take the road of connotative development, and realize the unity of speed, structure, quality and benefit. Scientific use of resources, equal emphasis on the protection and development of tourism resources, and strengthening the construction of tourism infrastructure. Improve the quality of sightseeing tourism, vigorously develop leisure and holiday tourism and special tourism such as ecology, culture, red, countryside, forest, wetland, grassland and ocean, and enhance the scientific and informational level of tourism development. Accelerate the construction of a number of national tourist destinations and boutique tourist routes, promote the construction of famous towns (villages) with ethnic characteristics, and standardize the development of theme parks. Accelerate the construction of tourism public service system and encourage the diversification of tourism public service subjects. Cultivate a number of competitive large-scale tourism enterprise groups and support the development of private and small and medium-sized tourism enterprises. Accelerate the development of tourism in the central and western regions and ethnic areas. Implement the project of promoting tourism with talents and promote the implementation of the national tourism and leisure program. Accelerate the construction of tourism legislation and standardization system, strengthen the construction of tourism credit system, standardize the order of tourism market and improve the quality of tourism services. During the "Twelfth Five-Year Plan" period, the service quality of tourism has been significantly improved, the market order has been significantly improved, and the capacity for sustainable development has been significantly enhanced, initially developing into a strategic pillar industry of the national economy. Box 2 Tourism development priorities 1. Rural tourism development. Promote the implementation of the National Outline for the Development of Rural Tourism, build a number of demonstration villages and counties for rural tourism and leisure agriculture, and increase support for rural tourism infrastructure construction. 2. Tourism boutique construction. Promote the implementation of the Twelfth Five-Year Plan for National Tourism Infrastructure Construction, strengthen the construction of tourism service facilities, upgrade and build a number of national-level urban tourist destinations and national-level boutique scenic spots, and launch a number of cultural tourism performing arts and boutique tourist routes as well as cultural relics, forests, oceans, hot springs, grasslands, industry, science and technology, exhibitions, research and other specialty boutique tourist attractions. 3. Red tourism development. Promote the implementation of the 20 1 1-20 15 National Red Tourism Development Plan, continue to increase investment in red tourism infrastructure, deepen the construction of red tourism classic scenic spots, boutique routes and key tourist areas, strengthen the combination of red tourism with other tourism products, improve supporting services, and improve the attraction and influence of red tourism classic scenic spots and boutique routes. 4. Construction of Hainan International Tourism Island. Promote the implementation of the State Council's Opinions on Promoting the Construction and Development of Hainan International Tourism Island (Guo Fa [2009] No.44), accelerate the innovation of system and mechanism, promote the transformation and upgrading of tourism elements, improve tourism infrastructure and service facilities, develop characteristic tourism products, standardize the tourism market order, and comprehensively improve the marketization and internationalization level of tourism management, marketing, service and product development in Hainan. (4) Health service industry. Coordinate basic medical and health services and non-basic medical and health services to improve people's health security capabilities. Accelerate the establishment and improvement of a multi-level medical security system with basic medical security as the main body and commercial health insurance as the supplement, covering urban and rural residents. Relying on deepening the reform of the medical and health system, we will establish and improve systems and policies conducive to the development of the health service industry and promote the development of non-basic medical services. Rationally plan medical resources, optimize the allocation of medical and health resources, and further improve the urban and rural medical service system. Strengthen the supervision and technical guidance of various medical institutions organized by social capital, and encourage qualified non-public medical institutions to become bigger and stronger. Actively promote the development of health services such as medical treatment, health testing, health care and rehabilitation nursing. Give full play to the advantages of TCM in preventive health care and vigorously develop TCM medical and health care service industry. Strengthen health management education and training, encourage research and development of technical products, formulate standards and norms, and accelerate the scale and industrialization of health examination industry. Support the development of health service institutions, encourage fitness activities, and promote the integrated development of health consultation, health insurance and health services. Improve the rehabilitation medical service network and improve the ability of rehabilitation medical service. During the "Twelfth Five-Year Plan" period, a diversified medical management pattern led by public medical institutions and jointly developed by various medical institutions will be basically formed, and a health service industrial system integrating medical services, health management, health promotion and health insurance will be built. (5) Legal services. Vigorously develop the legal service industry with lawyers and notaries as the main body, steadily expand the number of employees, comprehensively improve the quality of employees, and strive to cultivate a group of high-quality lawyers with international vision and proficiency in foreign-related legal business. Broaden the scope and methods of services, improve the level of legal services, and realize the extensive and effective participation of legal services in various fields of economic and social development. We will steadily expand the scale of legal services, improve organizational forms, promote business transformation and upgrading, promote professional division of labor, and support and cultivate a number of large-scale and powerful legal service institutions. Improve the management system and mechanism and industry norms, establish and improve the integrity practice system of legal service personnel, improve the evaluation, supervision and punishment mechanism of dishonesty, and standardize service order and service behavior. Improve the opening level of the legal service industry and build a number of internationally competitive legal service institutions. Strengthen the policy support and guarantee for the legal service industry, improve the development environment of the legal service industry, improve the institutional mechanism and policy guarantee, expand the service scale and service field, improve the service level and quality, and improve the internationalization level and international competitiveness. During the Twelfth Five-Year Plan period, a relatively mature legal service system in line with China's national conditions was established, which met the requirements of China's economic and social development and the construction of democracy and the rule of law. (6) Family service industry. Improve the relevant laws, regulations, policy systems and regulatory measures of the family service industry, and improve the promotion system of the family service industry. Study the system (revision) of service standards (norms) of family service industry, expand the coverage of standards (norms), and study and formulate the guiding catalogue for the development of family service industry. Accelerate the construction of public information service platform for family service industry. Give play to the role of market mechanism, strengthen government guidance, encourage all kinds of market players to enter the family service industry, focus on cultivating a number of large-scale family service enterprises with chain operation, actively support small and medium-sized family service enterprises, and promote the scale, brand and network development of family service enterprises. Encourage all kinds of people to find jobs and start businesses in the family service industry, strengthen the training of employees, and improve the professional quality, professional skills and service level of employees. Accelerate the construction of a family service system that facilitates the people and benefits the people, optimize the layout structure of urban service outlets, and actively promote family service outlets to enter the community. Standardize the family service market order, promote the honest operation of enterprises, and safeguard the legitimate rights and interests of employees. Taking the family as the service object, the community as the important support, focusing on the forms of housekeeping, pension, community care and patient care services, we will innovate the development model of family service industry, integrate family service resources, and realize the optimal allocation of human resources, information resources and public service resources. During the "Twelfth Five-Year Plan" period, the number of employees in the family service industry has increased significantly, forming a multi-level and multi-form family service market and operating institutions, and initially establishing a family service system that is suitable for China's economic development level and people's living needs. Box 3 Key projects of family service industry 1. Construction project of public welfare information service platform for family service industry. Set up regional family service telephone, integrate resources, increase investment, and implement the construction project of public welfare information service platform for family service industry. Relying on this platform, we will improve the functions of supply and demand docking, information consultation and service supervision, form a convenient and standardized family service system, and provide public welfare services for families, communities and family service institutions. 2. Family service industry practitioners training program. Focusing on domestic service, old-age care and patient care services, we will carry out order-based training, orientation training and on-the-job training. During the "Twelfth Five-Year Plan" period, 1 10,000 people will be trained every year. Strengthen the basic training capacity building, rely on the existing training resources, build training bases for family service practitioners in prefecture-level cities and economically developed central cities, and provide corresponding entrepreneurship training for those who have entrepreneurial aspirations. 3. The creation project of top 100 households in family service industry. Promote a number of small and medium-sized enterprises (units) to specialize in detail, support a number of powerful enterprises (units) to become bigger and stronger, cultivate a number of well-known family service brands, form a number of enterprises (units) with strong market development ability, great radiation-driven effect and high service level, increase support for domestic service enterprises (units) with employees, and improve the standardization, industrialization and branding level of China's family service industry. (7) Sports industry. Guided by the sports fitness and leisure industry and the sports competition and performance industry, we will promote the coordinated development of sports goods, sports intermediaries and other industries. Promote the diversification of sports service operation management mode. Actively provide sports services to meet the needs of low-and middle-income groups, and reasonably guide the sports consumption of high-income groups. Adhere to the driving strategy of key sports projects, accelerate the cultivation of characteristic sports products, and focus on cultivating key enterprises in the sports industry. Reasonably plan the layout of sports industrial bases and encourage social forces to participate in the operation and management of sports venues in various ways. Promote the interactive development of sports industry and related industries, and extend the sports industry chain. Strengthen the development and protection of intangible assets such as names, symbols and copyrights of sports organizations, sports events and sports activities. Promote the development of sports service trade and actively expand overseas markets. During the Twelfth Five-Year Plan period, the overall strength of the sports industry was significantly enhanced. Build a number of dynamic sports industrial bases, cultivate a number of competitive backbone enterprises, and gradually build a number of sports products and major event brands with China characteristics and international influence. (8) the aged care service industry. Introduce various forms of market players, cultivate and develop specialized pension service institutions, encourage private capital and overseas capital to develop pension service projects, participate in the construction and operation of pension service facilities, and actively support the innovation and development of non-profit social organizations and small and medium-sized pension service enterprises. Vigorously expand the field of old-age care services, and gradually extend from basic life care to health services, assistive devices, rehabilitation care, spiritual comfort, legal services, emergency rescue and other fields. Vigorously develop community pension services and promote the construction of community pension facilities such as day care centers, nurseries, nursing homes and mutual care service centers. Give full play to the characteristics of long industrial chain and wide fields of aged care services, and promote the interactive development of aged care services and related industries such as catering, clothing, nutrition and health care, leisure tourism, cultural media, finance and real estate development. Strengthen the training of elderly nursing staff, implement the professional qualification examination and certification system for elderly nursing staff, and improve their professional quality and service level. Cultivate and form a number of pension institutions with well-known brands and strong competitiveness, and promote the scale, brand and network development of pension service enterprises. Improve the market access, exit and supervision system for aged care services. During the "Twelfth Five-Year Plan" period, the scale of the aged care service industry expanded significantly, and the coverage rate of socialized aged care increased significantly. A social pension service system based on home, community and institutions has been basically established to promote the realization of a sense of security for the elderly. By 20 15, there will be 30 elderly beds for every thousand elderly people. (9) Real estate. Strengthen and improve the regulation of the real estate market, strengthen market supervision, standardize the order of the real estate market, and promote the healthy development of the real estate market. Cultivate and standardize the housing rental market and guide the rational consumption of housing. Guide the large-scale and professional development of real estate appraisal, real estate brokerage, land appraisal and registration institutions, strengthen and improve the qualification system of real estate appraisers, vigorously promote the qualification system of real estate brokers and land registration agents, and strengthen the self-discipline management of intermediary industries. Establish credit files of real estate enterprises and play the role of social supervision. Strengthen the construction of land registration agency system and improve the industry credit system. Strengthen the construction of rural construction technical team. Vigorously promote building energy-saving services and cultivate energy-saving technical service market. Further clarify the responsibility boundary of the property management industry, improve the price mechanism that conforms to the characteristics of the industry and market rules, and standardize the market order of the property management industry. Establish and improve a long-term mechanism for property management in old residential areas, and explore the establishment of a property management guarantee mechanism. Encourage property service enterprises to carry out diversified operations and actively carry out asset management with property preservation and appreciation as the core. Continue to promote the construction of property manager system and improve the standardization and specialization of services. Improve the service coverage of old residential areas, and implement a market-oriented and professional property management model for all new residential areas in cities and towns. Establish and improve the performance appraisal, personnel access, information disclosure and accountability system of housing provident fund management, speed up the construction of service facilities, optimize service processes and improve service levels. During the "Twelfth Five-Year Plan" period, the service functions of real estate and land intermediary service agencies have been significantly enhanced, the social credibility has been significantly enhanced, the service standards and norms for building energy efficiency have been further improved, and a number of key enterprises and third-party service agencies have been cultivated.