Chongqing land and resources management department convened local 12 mineral water production enterprises and held a mineral water summit forum. The relevant person in charge of the Municipal Bureau of Land and Housing Management said that in the face of the shrinking trend of mineral water in the drinking water market, relevant parties are studying measures to revitalize the industry, "hoping to make mineral water a business card for Chongqing". Many mineral water enterprises, including Angel and Huisen, have said that they will return to the bottled water market next month and prepare to make a comeback. Speaking of mineral water in Chongqing, Peng Xianfu, a professor-level senior engineer of Chongqing Institute of Geological Environment Survey, is quite proud. "Chongqing mineral water has the characteristics of natural high quality, low salinity, low hardness, weak alkalinity, good physical and sensory properties, pure taste, no pollution, no pathogenic bacteria and heavy metal elements." Ren Minghua, secretary-general of Chongqing Geology and Mineral Association, told the reporter that the mineral water produced in Chongqing not only contains trace elements and compounds that meet the national limit index of "Drinking Natural Mineral Water", but also contains 10 kinds of trace elements beneficial to human body, which has a good nutritional and health care function, no less than well-known brand mineral water at home and abroad, while foreign mineral water is mainly composed of trace elements such as potassium, sodium, calcium and magnesium. At the beginning, there were only 12 peak periods among 29 enterprises. There are 37 water sources in Chongqing that have passed the national appraisal, and 29 mineral water production enterprises have been built. Ren Minghua said that the mineral water enterprises in Chongqing had a brilliant time in the 1980s and 1990s. During the Asian Games in Beijing, Zhongliangshan mineral water once ranked among the top ten in China, accounting for 70% of the market. Unfortunately, by 2009, only 1 1 company actually put into production and passed the annual inspection, and 1 company was newly registered in 2009. At present, except for the "Zhongliangshan" brand, which has a small amount of bottled mineral water for supermarkets, some hotels and enterprises in Chongqing, the rest are bottled, and almost no bottled mineral water is sold in the retail market. From 29 to 12, Ren Minghua, secretary-general of Chongqing Geology and Mineral Association, vividly compared it as "like mushrooms after rain, there is no forest to cut". According to statistics, there are 12 mineral water production enterprises in the city, which are allowed to mine mineral water1136,000 tons/year, accounting for only 1.26% of the total mineral water resources in the city. 12 The actual exploitation of mineral water production enterprises in 2009 was only157,500 tons/year, accounting for only 0. 175% of the total resources and 13.86% of the allowable exploitation, and most of the mineral water just flowed away in vain. There are two major problems in enterprise development. Ren Minghua said that the number of mineral water development enterprises in our city, the annual allowable mining amount of mineral water and the annual actual mining amount are all lower than the national average. At the same time, the existing mineral water sources in our city are generally low in sunrise, and the largest is only 200 tons/day. There are no large mineral water sources with a daily exploitable capacity of 10,000 tons like Jilin, Guangdong and Zhejiang. Therefore, there is no leading mineral water enterprise in this city. The existing 65,438+02 mineral water producers have occupied a small number of markets around the water source, and none of them can occupy the market in this city, let alone enter the western or national markets. In addition, the impact of low-priced pure water on mineral water is another reason that it has not been amplified. Ren Minghua said that mineral water, as a natural healthy water that can be directly drunk without manual treatment, has no price advantage and fails to fully reflect the resource value of mineral water. Facing the impact of pure water, mineral water production enterprises are shrinking year by year. Chen Guangguo, director of Huisen Natural Mineral Water Plant in Wanzhou, Chongqing, told the reporter that because pure water can be produced without paying the mining right use fee and price, mineral resource compensation fee and annual inspection, only water resource fee is needed, and the transportation cost is much lower than that of mineral water. The cost of mineral water will eventually be higher than 50%, which will eventually lead to its gradual withdrawal. Most provinces and cities in China are facing a similar situation to our city, and mineral water production enterprises are shrinking year by year. To seize the market, we must first change the concept of consumption. "The fundamental problem lies in the concept of consumption. To be a market, we must change the concept of consumption. " Deputy Director of Zhoushi Bureau of Land and Housing Management, the market share of mineral water in a few developed areas such as Guangdong, Zhejiang and Jilin exceeds 70%. The market share of mineral water in Chengdu in the western region is also close to 70%, and the market price of mineral water is generally higher than that of pure water and mineral water, "indicating that consumers are beginning to pay attention to the healthy function of drinking water". According to statistics, the per capita annual consumption of mineral water in developed countries such as Italy, Germany, France and Belgium exceeds 100 liter, while the per capita consumption of mineral water in cities in China is less than 10 liter, and that in our city is only 2.625 liters. Zhou said that the development of mineral water meets the requirements of healthy Chongqing and has great market potential. Low-profit routes seize the bottled water market. "All pure water is the same, but the mineral water of each family is different." Huang Shaoxuan, vice president of Angel Company, said that mineral water, as a unique resource, will have a stronger competitive advantage in a healthier future. In April this year, Angel's bottled water will go on sale, and the price of each bottle is 1.50 yuan. Chen Guangguo, director of Huisen Natural Mineral Water Plant in Wanzhou, Chongqing, said that their mineral water is also aimed at the bottled water market in the main city, and it is going to be listed in April, and the price is also set at 1.50 yuan/bottle. "Although there is no profit, we hope to show the brand of Chongqing mineral water first." Reporter Chen Fuyong knows that all kinds of mineral water are suitable for people to drink. The drinking natural mineral water in our city is of good quality and contains beneficial ingredients that meet the requirements of national standards. Drinking natural mineral water for a long time is beneficial to human health, can help treat many diseases, and has a certain health care function. It is a renewable liquid mineral resource. 1, strontium drinking natural mineral water is suitable for normal people and patients with cardiovascular diseases. 2, metasilicic acid drinking natural mineral water is suitable for normal people and people suffering from heart disease, hypertension, arteriosclerosis, neurological dysfunction, stomach disease, gastric ulcer. 3. Normal people are suitable for drinking natural mineral water containing lithium. Can improve hematopoietic function, enhance human immune function, and prevent and treat cardiovascular diseases.