Western brands first began to pay attention to the positioning and feelings of customers. They began to break away from the introduction of products and began to create some words related to customer feelings and customer orientation. They need to give customers a sense of identity, accomplishment and superiority.
Simply introducing products does not bring superiority. In the product copy, we must first make customers like this product. If you expect customers to fall in love with your products directly, you are dreaming.
The so-called "absent-mindedness" means "arousing emotions with * * *".
The process of arousing emotions is not to gain recognition by logic, but to use similar experiences, such as specious far-fetched, logical errors of appeals, sophistry skills of stealing concepts and so on. , to gain the audience's * * * and gain recognition. Such works are often descriptive, without reflection and logic.
How to write a distracted copy;
Switch places. Who is your date?
If you want to change your mind, you must find out who you want to change.
If you want to keep an eye on it, you must understand all kinds of copywriting forms, as well as the style and audience of copywriting.
Many people want to find a shortcut. In fact, copywriting requires gradual foreplay. The foreplay of copywriting is that you have to know the product. What are the advantages and benefits of your product?
When writing a copy for a product that has just been put on the shelves, we should grasp the core of the product. At this time, we really don't think too much about our customers. After your customers start to accumulate, you should consider their feelings. This is the correct order.
What's happening now is that we start thinking about customers too early. As soon as the product went on the market, we took into account all the feelings of prospective customers. What you really should do now is to introduce your products. What kind of people will your product attract, and time will bring you the most authentic data.
If you want to make something, something recognized. You must put your heart into it before you can "get distracted" Contrary to the original intention of advertising "distracted".
Mind-wandering is to arouse long-lost but strong feelings, such as ideals, feelings, feelings, return to nature, struggle and so on.
Good copy must be accompanied by good music, even good pictures, just like the three-dimensional landing war on land, sea and air, which can achieve exponential effect.
The purpose of copywriting is not to fool people into buying things they don't need, but to find people who need your products more accurately.
Because when you buy something, you will have some yearning for that commodity. Writing down their desires, fantasies and desires is daydreaming.
Love your product, analyze every feature of it and imagine what changes it can bring to your life.