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What are the emerging formats of cultural tourism projects?
If tourism development based on historical and cultural resources is the era of cultural tourism industry 1.0, then cultural tourism at this stage is the era of cultural tourism 2.0 driven by creativity and technology. Lv Wen II. In the era of 0, the development momentum of cultural tourism has been enhanced, and new characteristic towns, leisure theme tourism, performing arts tourism, theme parks, digital cultural creation, ice and snow tourism, industrial tourism and other emerging formats have ushered in a boom.

1. New Town Project with Cultural Tourism Characteristics

In the past, the characteristic towns were mainly China traditional characteristic villages and famous historical and cultural towns and villages. New towns with cultural tourism characteristics are mainly developed for the life of contemporary people. Create a cultural environment and enhance the cultural tourism atmosphere; Based on culture, develop a variety of cultural tourism products; Use emerging technologies and new channels to expand the cultural industry; Create a multi-functional cultural building landmark; At the same time, supporting cultural theme accommodation, catering, shopping services and other formats.

2. Leisure cultural tourism projects.

With the improvement of living standards, people pay more and more attention to health, and cultural tourism projects with the theme of health preservation will become a popular format. The construction of Yang Kang's theme cultural tourism project is a complex systematic project, covering many industries such as pension, health, tourism, culture, commerce, catering and so on. , such as diet therapy, healthy leisure activities, health centers, etc. At the same time, Yang Kang's theme cultural tourism projects need to combine local cultural characteristics, industrial characteristics, resource characteristics and other factors, meet the health needs of contemporary consumers, and are expected to become a new hot format.

3. Cultural tourism projects with immersive performing arts as the core.

Tourism performing arts+scientific and technological creativity, tourism performing arts+cultural heritage, tourism performing arts+artificial intelligence are expected to become the new development direction of cultural tourism projects. At present, people's consumption demand is gradually developing towards immersive experience, and more and more attention is paid to the process of playing. Immersive theme performance skillfully uses existing buildings as projection curtain. Using holographic projection technology, VR, 3D imaging and other equipment and technical means, through the blending of reality and virtual, staggered space and visual collision, the audience seems to be in it, creating a beautiful audio-visual feast.

4. Cultural tourism projects focusing on digital cultural creation.

With the maturity of digital technology, as well as the popularization and application of emerging technologies such as big data and AR, cultural tourism projects focusing on digital cultural creation came into being. Use big data and face recognition to quickly enter the park, save queuing time, use VR, AR and other technologies to let passengers experience the immersive digital world, attract digital cultural and creative enterprises to settle in, drive the development of "cultural creativity+technology" industry, and let tourists fully feel the charm of digital technology.

5. Cultural tourism projects based on intellectual property theme parks.

Theme parks have always been concerned by the market. In recent years, with the rise of IP tide, IP theme parks have become a trend. The IP of theme parks depends on the common development of culture, entertainment, animation and other related industries. By telling stories, using emerging information technology, combined with computer-generated images, digital media, special effects, projections and virtual scenes, tourists will become IP protagonists, and the games in the stories are expected to become new development points of cultural tourism projects.

6. Cultural tourism projects with industry as the theme.

Industrial tourism is a new tourism concept and new product form with the expansion of people's understanding of tourism resources. Focusing on the development of industrial sites, creating an industrial cultural environment, creating abandoned arts and crafts exhibitions, using black technology to reproduce industrial landscapes, developing industrial-related cultural tourism products, supporting catering and shopping services and other facilities to meet the one-stop experience needs of industrial enthusiasts, cultural tourism projects with the theme of industrial formats are expected to become a new development direction.

Under the guidance of consumption upgrading and policy bonus, the cultural tourism industry has been continuously transformed and upgraded. Cultural tourism projects have changed from a single scenic spot to a complex scenic spot, from resource capacity to product capacity, from standardized products to differentiated products, and more and more interesting emerging tourist destinations have been sought after by consumers. Under the transformation and upgrading, the cultural tourism industry will inevitably collide with new formats, which may become a new direction for the future development of cultural tourism projects.