First, how to fission?
I don't recommend actively adding people, continuously adding people, or using plug-in software, because these methods can easily touch the "minefield" of WeChat titles. The key method is fission.
The core thing of private domain traffic is to use fission to reduce the cost of obtaining customers, and to improve the conversion rate and repurchase rate through content services. Do fission, remember the four words "interest-driven", that is, you help me achieve my goal, what benefits I give you. The specific method of fission is as follows:
1, role orientation: Be a health care product, remember "Don't sell health care products". How to understand this sentence? Position yourself as a health consultant and provide valuable health content dry goods. When users see valuable content, rather than simply product promotion, the desire for further understanding will be higher.
2, online education: to do health care products, we must do online education. For example, lowering blood lipid is a health course, and the course is transmitted to the platform in the form of voice or video by using online platforms such as Qian Chao. Instead of making money with online education, we circle people. When communicating with users, you can show them the course directly. The subtext is that our company is an expert in this field. This also establishes the trust of users.
After the course is over, you can set a price, such as the lipid-lowering health course in 98 yuan, and the tour fee is 1 yuan, which is a good way to circle people.
3, micro-courses: to do private domain traffic, want to make money, mainly look at micro-courses. We should always talk about micro-courses in WeChat group, and suggest one topic a week, such as insomnia and hypertension in the elderly.
4. Specific way: The common form is super bait+active fission. Super bait is attractive things such as coupons and samples. , as the customer acquisition cost. Users can get super bait by inviting friends to join the group, forwarding friends and WeChat groups, collecting praises, grabbing red envelopes and other activities, thus quickly realizing fission.
2. What fission platforms are there?
1, common platforms include headlines and Tik Tok, which must be used;
2. Social e-commerce platforms, such as Zan, Pinduoduo, Ji Yun, Micro Store, etc. Using these platforms, on the one hand, we can build the trust of users, on the other hand, we can make use of the diversified functions on the platforms. If you can, you can develop an e-commerce applet yourself, and the price is not expensive, and the e-commerce applet will be sent directly to friends or WeChat groups and will not be blocked;
3, an online education platform, as mentioned above, for example, you can use thousands of chats;
4, Xiaohongshu, health care products should also plant grass;
5. WeChat official account is also indispensable, which is equivalent to a "official website role" for us to do private domain traffic. If there are any activities, we will release them through WeChat official account. Don't worry even if your reading is low.
Third, how to clinch a deal?
Activity strategy trading and micro-lesson trading are common, and the following three methods are recommended:
1. Bundle sales method: make a package product, for example, I have five products, and I only earn money from one of them. In this way, the discount of the bundled gift package will be higher and more attractive. Please note that bundles can be product bundles or product and course bundles;
2. Repurchase method of CRM system: Take health care products as an example, that is, record the order information of each customer clearly, pay a regular return visit before the end of the user's treatment, and be ready to recommend better treatment plans and products at any time. In this way, the repurchase rate of users will increase;
3. Joint marketing model: Many times the sales ability of dealers is weak, so the business model based on maker is almost nonsense. The common method is joint sales, that is, distributors help us attract people, and then we sell in groups, and the two sides agree on a share ratio.
Finally, I would like to remind you that the WeChat business had overdrawn the relationship between friends and acquaintances before, which made the development of WeChat business more and more difficult. Therefore, we should keep in mind the principle of "socializing first, then closing the deal" and do the above specifically.