Xidan North Street 176

Today's Xidan in Beijing, through the connection of overpass, has closely linked Zhong You Department Store, Juntai Department Store, Joy City and Xidan Shopping Mall, forming a semi-closed small business circle. In fact, it's not just the space that connects. The appearance of Xidan Joy City gives some brands in Zhong You Department Store and Juntai Department Store another choice. The relationship between Joy City and the surrounding department stores is also an important factor to determine its success or failure. In this regard, COFCO Real Estate's view is that Joy City should "originate from Xidan, be higher than Xidan and lead Xidan".

Xidan has always been described as "a modern commercial center integrating shopping, catering, leisure, entertainment, fitness, culture, office and tourism".

20 12 July, ancient bridge. Com, together with the merchants in Xidan Business Circle, launched a street activity of eating, drinking and having fun in Xidan Business Circle, and purchased offline consumption online, which promoted the catering, leisure, cinema, photography, beauty, health care, beauty salons and other industries in Xidan Business Circle and its surrounding areas, and provided local consumers with a more convenient life consumption experience. Xidan, with its rich consumption choices and convenient transportation conditions, has become the first choice for Beijing consumers to shop. Look at Xidan, always crowded, and you can feel the prosperity of this place.