Huangshan district, surrounded by the world-famous Huangshan Mountain in the south and the beautiful Taiping Lake in the north, has the landform of "eight mountains, one water and half fields, half roads and half manors", and its natural ecological environment is unparalleled. It is the only place of origin of Huangshan and Mao Feng, the top ten famous teas in China, and is the "hometown of famous teas in China".
Huangshan district has a long history of tea production, excellent tea products and prosperous tea trade. For thousands of years, many tea elites have been forged, among which Fang, the chairman and general manager of Huangshan Monkey Pit Tea Co., Ltd. is an outstanding representative. Fang, male, 1965 1 born in party member, is currently the chairman and general manager of Huangshan Monkey Pit Tea Co., Ltd., the secretary of the Party branch of Sanhe Village in huangshan district Township, the representative of the fourth Party Congress in huangshan district, the vice president of huangshan district Quality and Technology Association, the executive director of Huangshan Tea Society, the executive director of huangshan district Consumers Association, the vice president of huangshan district Tea Association, and Wang Wang of Taiping Lake Town.
Fang is one of the top ten rural leaders in China, the leader of rural wealth in Anhui Province, the outstanding rural talents in Anhui Province, the top ten outstanding entrepreneurs in the tea industry in Anhui Province, the model worker in Huangshan City, the top ten economic figures in the tea industry in 2008, the outstanding representative of party member and the representative of the Ninth Provincial Party Congress.
1982 Fang entered the military camp after graduating from high school and worked in huangshan district automobile transportation company after retiring. 1992, Monkey Village Tea Farm in Xin Ming, huangshan district was established, and Taiping Monkey Kui Tea began to be produced. 200 1 took the lead in registering the first exclusive trademark of "Monkey Pit" brand in huangshan district. In 2006, Fang registered and established "Huangshan Monkey Pit Tea Co., Ltd." on the basis of Monkey Village Tea Farm.
Comrade Fang lived in Monkey Village (Monkey Pit), Sanhe Village, huangshan district Township, the top ten famous tea producing areas (origin) in China for generations. He learned to grow and make tea since childhood, and he has deep and sincere feelings for Taiping Monkey Kui Tea. 1, relying on the company to demonstrate and drive farmers to become rich.
In the form of "company+farmer+base", take the road of order agriculture, sign purchase contracts with farmers, and farmers conduct standardized production and processing according to the requirements of enterprises. Enterprises will guide tea farmers to use new products and technologies to ensure the quality of Taiping Monkey Kui tea and improve product competitiveness.
Fang built more than 400 acres of Taiping Monkey Kui organic tea demonstration base and two standardized processing plants in the core production area of Taiping Monkey Kui, which attracted dozens of laid-off workers from state-owned enterprises and rural surplus labor to the company for employment. The standardized management of organic tea, the application of organic fertilizer and biological pesticides and unified management in the demonstration base have played a good demonstration role. The company also built Taiping Monkey Kui demonstration bases in Dongkeng Village, Longmen Township and Wangwangling Village, Taiping Lake Town. There are professional technicians in the base, who provide free consultation and service for tea farmers, accept observation and study, and provide excellent seedlings and means of production to local tea farmers at cost price to help them increase production and income. Under the strong leadership of the district committee and government, through unremitting efforts, the price of Taiping Monkey Kui has increased by nearly 10 times in recent years, which has driven the whole huangshan district to actively produce Taiping Monkey Kui and made nearly 10,000 tea farmers get rid of poverty and become rich.
Huangshan Houkeng Tea Co., Ltd., which he founded, has also achieved impressive results. In 2009, the sales volume was more than 30 million, and the profits and taxes were several million. The tax paid to the state and local governments has always ranked first in the tea industry in huangshan district. The company is deeply loved and won dozens of honorary titles (see company honor for details).
2. Cherish tea products and focus on protecting core producing areas.
Sanhe Village, Xinming Township, huangshan district is a national ecological protection village and a Taiping Monkey Kui professional village. More than 65,438+0,400 people in this village live on tea. In order to give full play to the advantages of local resources and lead tea farmers to become rich, Comrade Fang made painstaking efforts.
In the late 1990s, in order to maintain the brand reputation of Taiping Monkey Kui Tea, Fang carefully planned the protection of the core producing areas of Taiping Monkey Kui. Guided by the principle of "regional protection and core protection", he led the villagers in Monkey Village to formulate a villagers' convention and "Police-People Joint Construction" with the villagers and police stations in Monkey Village, prohibiting anyone from transporting fresh leaves and dry tea from other places to local processing and sales. This has greatly ensured the purity of Taiping Monkey Kui tea, which has kept the demand for tea in the village in short supply, and the price has maintained a strong upward trend, and the villagers have actually gained rich income. This is a good thing that is praised by local villagers as "meritorious in the present and beneficial in the future". In his own words, "we can't let the treasures left by our ancestors be destroyed in the hands of our generation."
In 2009, the average income of Monkey Village in Sanhe Village, Xinming Township, the birthplace and core production area of Taiping Monkey Kui, reached an epoch-making 1.5 million yuan.
3. Make every effort to publicize the Monkey King.
In order to improve the popularity of Taiping Monkey King, Fang spared no expense to participate in various tea parties at home and abroad, and promoted Taiping Monkey King in various media, newspapers and magazines all the year round, making great contributions to shaping the brand of Taiping Monkey King.
In 2003. ① Establish the website of "Taiping Monkey Kui" to publicize Taiping Monkey Kui comprehensively and systematically, which is the first professional website of Taiping Monkey Kui. (2) Taiping Monkey Kui Tea was protected by national geographical origin products, and "Monkey Pit" brand Taiping Monkey Kui actively participated in it and became the first batch of "national geographical origin protection products". ③ The 8th China Huangshan Festival, as the designated tea for Huangshan Festival, provided Taiping Monkey Kui tea with a value of 6.5438+0.5 million yuan for free, which was well received by leaders at all levels and improved the influence of Monkey Kui tea. (4) Fang led some tea farmers to participate in the 4th National Agricultural Hi-tech Products Fair, and accompanied them to visit new technologies and new products in other places, which broadened their thinking; And organize them to be guests in the "Golden Idea Action" column of Anhui TV Station to promote Taiping Monkey Kui. ⑤. China Consumer Newspaper held the 10th anniversary of the promulgation of Consumer Protection Law. Fang spent 6.5438+0.2 million yuan on a full-color large-scale advertisement of Taiping Hericium erinaceus in China Consumer News, which is the first time in the history of Taiping Hericium erinaceus.
In 2004. (1) CCTV 2 "Golden Land" broadcast "Two Tea Farmers One Play", which introduced in detail the story of the development of the "Monkey Pit" brand Taiping Monkey Kui in the competition. Taiping Monkey Kui appeared in CCTV for the first time in the form of an exclusive interview. ② The special program "Year of the Monkey, Monkey Pit and Monkey Kui" was broadcast on the field section of Anhui TV Station, which reproduced the real scene of Fang's guidance on the change of the concept of the origin of the monkey Kui and the historical change of the monkey Kui. The "Monkey Pit" brand Taiping monkey Kui won the title of "Tea King" at the International Tea Expo. ③ Actively co-organize the 6th China International Folk Art Festival, and publicize the Monkey Kui culture in various forms at the performance site.
In 2005. (1), sponsored by Anhui TV "Meet Flower Theater" column and travel channel, long-term publicity of Taiping Monkey King. (2) In the national periodical Tea Information sponsored by China Tea Circulation Association, do perennial advertisements of Taiping Monkey Kui to expand publicity.
In 2006. (1), with a cost of 80,000 yuan, as a special co-organizer, sponsored the 9th Asian Music Festival held in Huangshan. (2) Articles published by Anhui Business Daily and Huangshan Daily that won the title of "Top Ten Rural Leaders in China" and led tea farmers to become rich. Huizhou Merchants Magazine also made a special report on the deeds of the other party following Fan with the title "Monkey Kui's new tea king dares to be the queen of the world".
In 2007. 1. Host and co-host the 2007 China Huangshan Tea, Famous Agricultural Products and Tourism (Beijing) Expo. (2) Invest in Huangshan (Tunxi) city road name signs and publicize Huangshan tea. (3) Sponsor Anhui Shi Jing, Xiaokang magazine and district radio and television stations to promote Taiping Monkey Kui.
In 2008. (1), sponsored anhui tv's "Meeting Flowers Theater" column of RMB 3,654,380,000 yuan for long-term advertising. ② Donated for Sichuan earthquake many times. (3) Donate money and materials to the flood-stricken areas.
In 2009. (1) Sponsored and co-organized the 2009 CCTV Tea Superman Competition, sponsored and participated in Shanghai Oriental TV's Charming Oriental Welcome to the World Expo, entered a large-scale live TV program in Huangshan, and vigorously promoted Taiping Monkey Kui in front of the people of the whole country twice. ② Under the organization of the district government, more than 300,000 yuan was invested in CCTV 4 to advertise Taiping Monkey Kui Tea. (3) Sponsor the TV exhibition of Anhui famous tea brands in Hefei and Tunxi District, the production and construction of Huangshan Yearbook and famous road brands. ④ Go all out to strive for the glorious appearance of Taiping Monkey Kui Tea at the 20 10 Shanghai World Expo, and make Taiping Monkey Kui Tea the first tea in the Green Tea Expo.
20 10 year. 1. Co-organizer 20 10 Opening of China Huangshan Taiping Monkey Kui Garden and the 4th Tea Culture Tourism Festival. ② First enter Hanzhong, Shaanxi Province to promote Taiping Monkey Kui Tea. ③ Develop the national standard sample of Taiping Monkey Kui Tea. ④ "Monkey Pit" brand Taiping Monkey Kui is permanently collected by China Tea Museum. ⑤ Promote Taiping Monkey Kui Tea in Xin 'an Evening News. ⑥. Co-organize the "20 10 Second China Huangshan International Tourism and Leisure Resort Forum and International Tourism Brand Award Media Press Conference". ⑦ Undertaking Anhui Hui Tea Culture and Hui Tea Industry Seminar and the Third Council of the First Session of Huangshan Tea Industry Economic Promotion Association.
20 1 1 year. (1), invite anhui tv "girls" into the monkey pit. (2) To undertake "20 1 1 China Huangshan Fifth Taiping Monkey Kui Tea Cultural Tourism Festival and Taiping Monkey Kui Opening Ceremony". ③ Operate the Taiping Monkey Kui cruise ship "Monkey Pit Tea" on Xin 'an River. ④ Hosting "20 1 1 World Tea Forum". ⑤ Sponsor the 7th China Huangshan Tea Expo. ⑥ Attend the 3rd Hong Kong International Tea Exhibition in Hong Kong, Shandong Shandong Tea Expo, China Western International Expo in Sichuan, the 5th China International Sugar, Liquor and Food Expo, and Guangxi 20 1 1 International Annual Meeting of Huizhou Merchants ("Grand View of Huizhou Merchants"). ⑦ Sponsor Taekwondo Championship and Xin Ming Central School Sports Meeting.
4, when the village director, wholeheartedly for the benefit of the people.
In the spring of 2005, Comrade Fang was elected as the director of Sanhe Village Committee. Although Sanhe Village is the birthplace of Taiping Monkey Kui, traffic and communication have been restricting the development of tea economy here for many years.
At the beginning of his tenure, in order to solve the local traffic conditions, he actively implemented the Taiping Monkey Kui "fast track" from Sanhe to Monkey Village and the wiring bridge project from Xinming to Sanhe Village (Luxikeng). Actively cooperate with the power supply department to implement the rural "sunshine tea garden" power work. Promote the communication project of tea township, and develop tourism projects and farmhouse music in tea township. In order to improve work efficiency, Fang bought a car for the village at his own expense, and his expenses were never reported to the village. In 2006, Sanhe Village's new rural planning was compiled and passed the evaluation. For the safety of the villagers, with the care and support of the local government, he actively tried to solve the mudslide problem of Sanmentan villagers' group in less than one year, and combined with the construction of new socialist countryside, moved Sanmentan villagers to the newly planned farmers' new village for resettlement, which won the praise of the villagers. Now Sanhe Village, which he leads, is a demonstration village of new socialist countryside at the municipal level. Serial number: date of award: award-winning name: 1 2002 "Four Leaders" of rural youth in Huangshan City, 2004 "Rural Rich Leader" in Huangshan City, 2004 "Rural Rich Leader" in huangshan district City, 2004, outstanding rural talents in the whole province, 2004 Huangshan Science and Technology Award and 2005 Huangshan Science. Technology Award 7 Tea Star Entrepreneur in Anhui Province in 2005 8 Xinming Double Training Double Belt Demonstration Township in 2005 9 The 4th Anhui Rural Rich Leader in 2005/10 2005 Model Worker in Huangshan City in 200512 Advanced Individual in Quality Work in Huangshan City in 2006 and 2005. Huangshan district Science and Technology Achievement Award in 200613 Top Ten Rural Leaders in China in 200614 Model with Double Belt in huangshan district in 200615 Excellent in 2007. 16 2007 party member 17 2007 advanced individuals in flood fighting and disaster relief 17 2007 top ten entrepreneurial stars in the city 18 2007 advanced quality management workers in Anhui province 19 2008 top ten outstanding entrepreneurs in tea industry in Anhui province 2/individual in forest fire prevention work in 2008. Study on Comprehensive Application of Economic Person of the Year in China Tea Industry in 2008; 24 advanced individuals in 2009 China Huangshan Tea Famous Agricultural Products Expo; 25 top ten outstanding Anhui tea industry in 2009. People 26 2009 Director of the World Federation of Chinese Businessmen, Executive Director of the Chinese Businessmen Committee 27 2009 Outstanding Chinese Businessmen 28 2009 Top Ten Entrepreneurs of Anhui Farmers 29 Tea Meritorious Persons in the 60th Anniversary of New China 2065 438+00 30 2065 438+00 Top Ten Outstanding Persons in Anhui Tea Industry. 20 10 Anhui No.1 enterprise brand Bai Jie 32 20 10 Top Ten Health Promoters 33 2010 2010 34 201kloc-0/6 Representative inheritor of provincial intangible Taiping Monkey Kui's production skills. 8+0 1 Year Excellent party member 36 20 1 1 Provincial Science and Technology Achievement Award 37 20 1 1 Top Ten Industry Leaders in Anhui Province 38 2012 20//.