In recent years, Dongfang Risheng took the lead in breaking the deadlock in the industrial chain, began to try to move from OEM to independent brand, and entered the mainstream markets in Europe and America, and successfully listed on the Growth Enterprise Market on 20 10, becoming a veritable "dark horse" in China's new energy industry. In this brand-new historical stage, the new industry positioning and the rise of the East need a new image system to carry business strategy. In this context, the new image of Oriental Risheng has the responsibility to build a scientific, international and standardized image system, and convey the brand's core values and corporate philosophy to European and American markets, target customers and the public through the brand image.

The LOGO of Dongfang Risheng is bold and innovative, and conveys the great energy and indomitable momentum of Dongfang Risheng in the new historical development stage of solar energy technology with "colorful sunrise". The modernity, science and technology, and international sense conveyed by the logo as a whole are also extremely critical. The vivid image accurately conveys the value characteristics of the enterprise, and the sunrise business is booming, which indicates a huge space for future development.

The combination of colors is the decomposition of the solar spectrum, which expresses that the solar technology of the Oriental Rising Sun has created a magical colorful dream, and the new energy has made the world colorful and diverse. The colorful solar spectrum of the rising sun reveals that the core of the rising sun technology is the power of human nature, which radiates the youthful light of the young team.