The formal way to make money in little red books is to deepen the content, make fans up, and then promote the brand or drain the private domain. This is the correct method, but it is also time-consuming to operate and difficult for beginners to get started. I will share a simple little red book entry method! 1. What types of users are there in the account direction? There is no doubt that female users are the majority. For the first time, they are young and concentrated in first-and second-tier cities. We can design accounts for the most mainstream people (young, female, high consumption, etc.). ) in the little red book. In this way, we can get high traffic and platform traffic support, such as beauty, fitness and food. Think more about what a female student likes. Do you like what most female college students do? If most girls have never heard of your content, then on the platform of Little Red Book, most of them don't know and no one will be interested. It is also important in which direction the account needs to be made. Second, the account verticality is very important. If you post different content continuously, which is inconsistent with your account, then your fans are more likely not to pay attention to you, and fans who originally like to watch your content will feel confused when they see you posting other types of content, and then they will be closed. Therefore, it is best not to do multiple types of content, and it is best to focus on one field. If you want to do other fields, you can open a new account to do it. Third, the user portrait First of all, the user portrait is to let us know: Who is the person who looks at these contents on the platform? What do they think of this content? We can take the positioning of "beauty" as an example to confirm the user's portrait and output our own notes. There are many women in the little red book, preferably girls, so the traffic is higher, but more is the gender of the blogger. If the blogger is a boy, it is mainly a boy. If the blogger is a girl, it is mainly a girl. 2. Age/professional dress mainly corresponds to age: students and newcomers in the workplace wear according to the scene: at home, parties, dating occasions, etc. There is no need to correspond to occupations according to occupations, mainly age and scene. 3. College students who pay attention to style tend to be cute, literary and trendy, while migrant workers like to wear slightly mature clothes, and different scenes also correspond to different makeup. After determining these settings mainly according to the characteristics of makeup, we know that if you publish content with beauty notes, it is best to focus on cost performance, use scenes that students often go to, and the title matches the price of cosmetics, so as to attract users we want more. Fourth, the basic settings not only improve the weight of the account, but also improve the user's attention to you. Start with the basics: the avatar and nickname must match your positioning. For example, the "Z Lamb Pig", which is mainly realized by cosmetics, has its own selfie. If you don't know, you can find some benchmark accounts, refer to their contents and where the core points are, and then set up your own accounts according to your own situation. If you don't understand, you can take a look at the following case: Little Red Book Operation Raiders. 5. The content published in the notes must conform to the account positioning, such as an account with "beauty" positioning. The notes to be published must be related to beauty, and I want to get higher traffic. It's easier to chase hot spots directly, or hot spots. Look for it directly on the bloggers who have marked it, refer to their hot notes, and see what their content is, what keywords and titles they used, and so on. There is another way to add some keywords before they explode, but this is more difficult for most people. 6. When it comes to cashing, there are many ways, and it is also possible to convert the traffic into a private domain. So when you call the station, you must first plan how to achieve it. Xiaohongshu is a platform with good traffic, and there are many ways to realize it. After the brand cooperation reaches 5000 fans, you can cooperate with other brands. Xiaohongshu provides the entrance to the triple identity of brand, content cooperation organization and blogger, which makes the cooperation between blogger and brand more professional and systematic. In addition, because it is an official channel, when your fans reach a certain number, you can enter the small red book blogger circle and get to know people in the circle. 2. The realization of bringing goods is divided into opening potato shops to cooperate with bringing goods. If you have an account, you need to apply for a professional number, and then hand it in to 1000 to open a potato shop. You can take the goods through notes, live broadcasts or shops. You can also choose goods on the platform and cooperate with them through live broadcast or small list. 3. The realization of the course requires the right to open columns, provided that10 million fans are needed. If the course is realized, it means that you can charge tuition for your hobbies, entrepreneurial experience, sideline projects, etc. You can also introduce your own traffic into the private domain. The operation of Xiaohongshu depends on patience. Don't think about sending a few notes and exploding. Keep taking notes every day. After half a year, you will find that you have accumulated a lot of fans, which can be realized and cooperated. Of course, you can operate with multiple accounts, and you must have one card for each machine. More popular are music, wallpaper number, entrepreneurship and other fields, which can be discussed in depth.