A batch of liquor produced in Maotai Town; A WeChat group with nearly 100 people. In just two days, Zhang Chuanzong and the group assistant sold more than 4,000 bottles of liquor based on the WeChat group of 100 people, and they were still "three no products" without brands, logos and packaging boxes. In the end, Zhang Chuanzong's "crowdfunding experiment" ended with 10000 liquor, with a net profit of about 25%.

Summary: First, personal appeal in the IT field for many years, second, genuine products, and third, huge demand for genuine products.

Forty-nine square was established.

Founder: Zhang Chuanzong, all the heroes he created opened a WeChat group. In two days, more than 40 crowdfunding shareholders were convened. The amount of crowdfunding ranged from 50,000, 65,438+10,000 and 200,000, and more than 5 million initial funds were raised. After that, the board of directors, the board of supervisors and the executive mechanism were established one after another, and three "masters" in the liquor industry were also found during the period.

Purpose: Carry forward the chivalrous spirit, enhance national self-confidence and find back the lost China classic culture.

Vision: To be a new model benchmarking enterprise in the era of mobile Internet, and to build an ideal country for middle-class families.

The core values are: equality, * * * enjoyment, extreme, affection.

Slogan: chivalrous new world, connected and drunk.

Innovative model: people are assets, products are entrances, and communities are business models.

Crowdfunding mode:

Equity crowdfunding. Recruiting franchisees through equity crowdfunding, each person invests a little money, which adds up to a lot of money. Through this long-term interest relationship, the enthusiasm of shareholders to promote products is mobilized. Shareholders' income mainly comes from the income of product distribution, that is, the difference between external retail price and shareholders' price; The greater the sales volume, the higher the income.

Industrial crowdfunding. Around the industry, transform a complete industrial chain with internet thinking, starting with wine, and later it can be other categories.

Chain crowdfunding. Also called two-level crowdfunding, Room 49 raises a headquarters first, and then raises funds nationwide in a chain way. Each branch (sales company) is an independent main company, and there is only upstream and downstream brand output and product connection between headquarters and branches. The head office owner should be responsible for product development and introduction, culture and brand building, marketing and after-sales service; The provincial company is responsible for recruiting crowdfunding shareholders, expanding members, distributing 49 products, and enjoying certain rebates according to annual sales.

Village economy

Establish a community; Daily communication; Online and offline lecture sharing; Share with shareholders and fans; Sharing knowledge surplus;

The community should be like a "free EMBA", making friends and sharing the surplus.

Connect some friends with a platform through the community to realize the exchange of contacts.

There are real business and social dividends in the community. If you buy a product with high cost performance, high quality and cultural connotation, you can also get economic benefits through sharing.

Ecological layout

Ecological layout of all aspects of food, clothing, housing and transportation.

Experience+training+gathering trinity offline activity center.

Decorate sauce wine shop, red wine shop, beautiful kitchen shop, good teahouse, sanitary shop, and farm workshops in preparation.

develop

The first general meeting of shareholders on July 4, 20 15; August 20 1515, Shanxi Hengshan Branch was established; 2065438+In May 2007, Company No.65 was divided into more than 300 cities, with more than 6,000 shareholders and more than 300,000 members.

challenge

The efficiency of expanding the circle of friends at different levels is limited. How to attract more influential shareholders and improve the coverage of more than 200 million middle-class people in China?

How to activate and optimize the shareholder team in the mode of * * * enjoying the economy? How to accelerate business development while pursuing fun and feelings?

How to achieve the success of the new product line?