I have some personal experience about this problem, because I have been to some well-done agricultural estates.
I think the first step is to have a solid capital base, even if you don't have it, you must find investment channels to ensure that the project has financial support;
The second and most important step is planning, especially the early planning, medium-term planning and long-term planning are clear, definite and operable;
Third, with the plan, it needs to be implemented. If this project lands in the countryside, someone needs to stay in the countryside for a long time and make continuous efforts to ensure the smooth completion of each project.
Fourth, it needs the support of the local government, the project should conform to the local reality, and the government should vigorously guide and develop the direction;
Finally, the project should drive the masses to get rich and put their efforts into the rolling torrent of getting rid of poverty and developing local economy.
Thanks for the invitation: With the change of consumption concept and the improvement of paid vacation system, leisure vacation has become a popular and routine consumption. The desire of city people to go to the countryside to "nourish their eyes and wash their lungs" has never been so strong. Leisure agriculture in China is entering an unprecedented historical stage with its scale and speed.
In rural rivers and lakes, in the construction of leisure agriculture projects, some people are thriving, and some people are chicken feathers. These are not completely solved by channels, markets and sales, but based on the rules of the game in the operation center. Life is like a water lily. Success is a flower that can be seen on the water, and what really determines its perfect bloom is the invisible roots and roots under the water. In order to succeed, you should have the following "basic conditions":
Prepare the planning scheme of ecological leisure agricultural park for the area to be developed and conduct professional evaluation.
To build an ecological leisure agricultural park, it is necessary to formulate a corresponding planning scheme according to the specific conditions of the development area, and make a good plan from seven aspects: project overview, project background, project advantages, development orientation, functional layout, project planning and forward-looking services.
Adhere to "taking farmers as the center"
Only by gathering the strength of farmers, enterprises and local governments, taking their positions, and cooperating closely with Qi Xin, can we win the next step. The project of ecological leisure agricultural park can not be separated from modern elements such as capital, talents and management. Only when capital goes to the countryside and talents return home can this project become bigger and stronger. By adopting cooperatives, shares, etc. Let farmers participate equally, increase employment on the spot and enjoy the fruits of development; Strengthen the training of rural talents involved in the project, enrich a group of planning, design, creative planning and marketing talents, and stimulate the entrepreneurial innovation vitality of farmers.
Adhere to the "agricultural orientation"
To develop ecological leisure agricultural parks, we should keep in mind the basic position of agriculture, excavate the dusty remains in rural areas, awaken the sleeping resources in rural areas, and cultivate agriculture into a desirable industry. Develop characteristic and advantageous industries according to local conditions, promote the transformation and upgrading of traditional breeding industry, and promote the diversified and personalized development of industries; Expand the multiple functions of agriculture, promote the integration of rural primary, secondary and tertiary industries, extend the industrial chain and upgrade the value chain; Intensify demonstration creation, integrate boutique attractions and boutique routes, and cultivate their own high-quality brands.
Adhere to the "green orientation"
The background color of the ecological leisure agricultural park is green, and the green water and green hills are valuable resources and unique advantages for the development of the park. The unique attraction and competitiveness of leisure agriculture lies in good ecology, nutrition and health, as well as good products suitable for all ages in Xian Yi. Follow the law of rural development, develop moderately, reasonably and scientifically, protect the rural features, retain the original features and maintain the local flavor.
Adhere to "culture"
Leisure agriculture that permeates and cultivates culture will have strong vitality. To develop leisure agriculture, we should base ourselves on the region, the local people's historical geography, traditional culture and folk customs, cast our hearts with words, be unique and ingenious, tell the story of the mountains and waters well, outline the most charming hometown, write the most touching homesickness, and give tourists a blow, making them linger, feel relaxed and happy, and dream about it. Inherit farming civilization, explore and display local culture, folk culture, farming culture, farming festival culture and food culture in various forms, and promote the deep integration of agriculture with tourism, culture, education and medical care.
In short, we must firmly grasp the "roots" and "roots" in the construction of the eco-leisure agricultural park project, calm down and do something, break the barriers of thinking, be brave in pioneering and innovating, and conduct all-round research and construction on local policy advantages, regional transportation advantages and ecological environment advantages through in-depth visits, on-the-spot investigation and evaluation, and close cooperation with the project operators, so as to finally realize the planning objectives and profit objectives of the planning and implementation.
I have been doing "rural tourism research" in agriculture for many years. Due to work requirements, it is often necessary to go deep into some leisure agricultural parks and visit the footprints of successful people. I am happy to share my experience with you. I hope to have a continuous and in-depth discussion with you on the eco-leisure agricultural park project and provide reference countermeasures for friends who are interested in building a "leisure agricultural park".
If you have different opinions, please leave a message below. Thank you for reading.
Ecological park project is a good type of investment project in rural market economy at present. If the surrounding resources can be comprehensively utilized and the ecological park project can be located reasonably, it will surely become a project welcomed by the market and customers. Please refer to the following suggestions in the process of building an ecological park project.
First, according to local conditions, we should carefully locate all our resources and environment. It is very important to locate the low point, that is, to know what resources you need first. It is necessary to find advantageous, representative and representative projects according to local conditions.
For example, in some areas of Northeast China, there will be special projects such as ice and snow farmhouses, ski parks and wildlife ecological parks. These projects have extremely unique geographical advantages in Northeast China, which not only attract the surrounding residents to experience, but also attract many southern tourists to visit. There are many in some areas in the south, such as hot spring ecological parks, grassland ecological parks built in some areas of Inner Mongolia and Xinjiang, which concentrate some local animals and plants and some ecological environment in one park. For people to visit and experience.
In the process of publicity, we must highlight our own themes and key points, instead of giving people the impression that everything is a hodgepodge, we should highlight our most advantageous and distinctive experience projects.
Second, rational planning is very important. The planning of ecological park area must consider the customer experience. For example, I visited an ecological park project before. This ecological park covers a very large area, and there are many experiences in the park, such as forest hiking, fishing by the lake, hot spring bathing, children's play area and so on. The area is very large, but there is also a problem, that is, different parks are far apart. Visitors have to go a long way to reach another project after experiencing one project. Often they only experience one project for half a day and go to a restaurant for dinner. Therefore, it takes too long for such an experience to bring good feelings to customers.
Therefore, when planning the ecological park, we must sort out the route of experience, help customers find suitable means of transportation or modes of transportation or increase route tips, so that customers can spend more time on entertainment projects and the projects of the ecological park itself and avoid wasting time in other aspects.
Thirdly, another aspect of paying attention to customer experience is to highlight the service of ecological park, which is very important to increase the return visit rate of customers in the future. Paying attention to service is reflected in many details. For example, if a tourist finds a bathroom in a scenic spot and feels spacious, bright and clean, and staff often come in to clean it, or in the cold north, when he walks into the bathroom, he finds that the water is warm, then the experience will be good for the tourists. Another aspect that reflects the details of service is the ecological park with a lot of catering. Although the scale of catering is very large, the experience is very rough and not fine. Even if the taste of the dishes satisfies the customers, it will make people feel that the hygiene is chaotic and the waiter's attitude is casual, which will also affect the possibility of customers coming again to some extent.
Fourth, the management of employees, for an ecological park, whether a mature corporate culture can be established to convey the psychology of each employee, so that each employee can put the customer experience first when serving, and can clearly understand the cultural ecology and characteristics of his own enterprise, which is also very important for employee management and employee training, and can give employees more learning opportunities when opening an ecological park project.
The last very important suggestion is that the characteristics of the ecological park, as well as the surrounding customer groups and corresponding customer groups must be clearly publicized in the external publicity and promotion.
For example, some hot spring ecological parks in the south, or plant ecological parks with little contact with customers in the north, can be publicized by some tourists in the north, such as some tours in the north, recommended websites, some travel magazines and hotels in the north. These can be publicized, and more customers can be encouraged to come back with their relatives and friends through customer recommendation.
Thank you for your invitation. I'm not an expert, I can only talk about my imagination. First, I have to have land and farms that grow raw materials corresponding to my own capital, scale and ability. Secondly, I have to have a venue that can provide leisure, entertainment, recreation and experience activities. Thirdly, I have to have a team that knows management, technology, management and marketing, so that I can have the basic conditions for doing ecological leisure agriculture combining planting and breeding.
Farmers rely on local scenic resources, use village houses to develop farming customs and local cultural resources, and operate characteristic tourism services according to local conditions, which has become an effective way to get rich through hard work.
Eco-farm tourism project not only develops characteristic farm tourism according to local conditions, but also injects visual travel that modern people rarely involve, so that people can relax while enjoying physical travel and enjoy it visually.
1. With the improvement of people's living standards, the consumption structure has been rapidly upgraded. More and more urban residents are beginning to admire, return to and enjoy nature.
2. Leisure tourism is a lifestyle of urban residents' consumption, leisure and entertainment. Farmers provide city dwellers with a kind of leisure tourism that returns to nature, thus gaining spiritual relaxation and pleasure.
3. In the green mountains and green waters, eat farmhouse meals, do farm work, see the scenery of the farmhouse, bring some local chicken and other farmhouse features before departure, and enjoy the relaxation and elegance of returning to yourself.
People need to adapt to new things. Walk into the countryside and feel the comfort brought by the local flavor. Planting and picking by hand. Harvest the fruits of your own labor and taste the unique delicacies of farm dishes!
1: I also have some personal experience, because I have been to many well-done agricultural estates, and there is a fairy orchard in Huangtan Town. The first step is to have a strong financial base, even if there is no investment, to ensure that the project has financial support.
2. The most important point is planning, especially pre-planning, medium-term planning and long-term planning. With a good plan, you need to implement it. If this project lands in a mountain village, people will be stationed in the village for a long time. This effort will ensure the successful completion of each project.
We must also get the support of the local government. The project should conform to the local actual situation, and the government should vigorously guide and develop the direction. Finally, good projects should drive people to get rich, get rid of poverty and develop local economy in mountainous rural areas.
How to build an ecosystem is the key!
1. Combine your local scenery with local specialties, culture, animal and plant resources, etc. Is the most critical. Ordinary eco-tourism vacations can no longer attract people with higher consumption levels.
You must have your own unique style.
In recent years, many companies have organized group building activities, which can add some interesting team projects after leisure and entertainment.
Since it is leisure, it is necessary to make people feel relaxed, and grasp these points well, as long as other details are in place.
Eco-tourism and leisure vacation need certain funds, and it is better to make small noises and engage in leisure farmhouse music.
In order to make profits, the ecological leisure agricultural park should first consider location, convenient transportation and competitiveness. Now all kinds of farmhouses and ecological parks are around big cities. If you want to stand out from it, you must be novel, diversified, attractive, and even large-scale and networked. As a foundation, you should also consider the hobbies and living habits of customers and potential customers, and be demand-oriented, and do a good job in environmental protection, agricultural planting, breeding, picking, fishing, entertainment and service. , but also consider seasonality, which is related to business projects. What's more, it is cyclical to be prepared for a protracted war and prepare enough funds. Because of this, people in different places have different hobbies, and some personal opinions can only be reference opinions. I hope that professional teachers will comment more and put forward valuable opinions or suggestions.
Hello, this author's idea is really good. Planting and breeding want to combine to build an ecological park. Very good, it is a complete ecological cycle chain. r
The premise is to understand the policies of our country first. Recently, there have been two red lines: "greenhouse" and "no-breeding area". I think it is insurmountable. r
I made a simple plan on how to allow the above policies. r
1, ecological aquaculture plant construction, do a good job in odorless cultivation around. For example, the fermentation bed for breeding can effectively reduce the odor. r
2. Be an organic fertilizer factory. Pig manure, cow manure, chicken manure, etc.
3, biogas digesters can meet the heating needs of greenhouses in winter. r
4. Construction of picking greenhouses. r
5, field flower planting, large-scale flower show. r
6, do wedding photography, lavender R.
7. farmhouse river
The above covers the integration of eating, drinking and playing, thus supporting the operation of the overall ecological chain.