Hello, friends, today I will share the design of the membership card.

Membership card is the main product sold by the club. Its design principle lies in selling feelings!

For example, if a man gives a woman 100 yuan, it doesn't matter whether the man is a director or a secretary, a small boss or a worker. It doesn't matter whether a woman is a handsome boy or an actress, a boss or a prime minister. The key is how money makes them feel. Can I be bought with this money? When we changed 100 yuan into roses, the price remained unchanged, but the value shifted. All men will think their roses are beautiful. What I sent was not money, but a heart. All women will meditate on their love shyly. What matters is not how much your goods are worth, but what your products mean. People will spend money for their pursuit and touch, but they will not use money to buy cold numbers or money discounts. The smartest commercial promotion is to arouse people's inner desires. If the beauty salon creates a feeling that can seduce the most other women, why can't our products arouse this aesthetic feeling? We suggest that the beauty salon membership card can create countless feelings that make women fall in love, just like sending roses. Queen card looks better than 3000 yuan card; Compared with 65,438+0,000 yuan, the pearl card is more distinguished. Don't underestimate the name, it determines the psychological orientation of customers.

Component design principle

(1) reflects value rather than price, evokes noble and beautiful associations of customers with beautiful and ideal names, and uses gifts and? External service makes customers feel respected.

(2) The highest price of the membership card should be a symbol, reflecting that the top service we provide should be easily unaffordable. This is a symbol, instead of issuing five cards at the beginning, the highest price should be higher than the average consumption level of our customers.

(3) There should not be too many levels of membership cards, not less than three and not more than six, so that the introduction can be targeted.

(4) The price between membership cards should keep rising step by step, widen the preferential gap and reflect the significance of membership system. The middle price of membership card should be introduced at a price that most main customers can afford, so as to ensure the retention of key customers. How to know what kind of membership price customers can afford? According to the annual statistics of the single product price cost of existing customers, the basic consumption level of your perennial customers is under control, and the average value is the price standard of the membership card, so the designed membership card naturally meets the customer's consumption ability. Otherwise, setting a higher membership price will lead to the loss of existing customers.

(5) Design principles of gift items in membership cards: high-priced body care, hand care, aromatherapy, hydrotherapy, women's underwear, instrument care, etc. that customers are interested in. Can be the content of the gift. The higher the card amount, the greater the gift and the lower the discount, so as to ensure the sales interests of members.

Special note: In essence, membership card is only a kind of operating product of beauty salon, which can be provided by consultants to our customers for common choice, but its design reflects the positioning and experience of operators. Behind the membership card is our service value, and we are sure to provide customers with a great sense of psychological and physical value?

Mistakes you can't make: ignoring your own local conditions and the scale of beauty salons, copying other people's designs and publicity, making members sincere, a vulgar advertisement, but ignoring the quality behind him and the reality of high profit and high investment. As for 280 yuan's false propaganda for a year, he simply doesn't understand the relationship between products and sales!

To understand the operation and management of the beauty industry and how to choose high-quality beauty materials, please pay attention to the headline number: Shao Minghui.

Friends, I wish you a happy life and prosperous business ~ ~