Customer: unified food

Advertising company: Shanghai McCann Guangming Advertising Co., Ltd.

Reason for listing: Successfully reorganized humorous elements.

Creative comments:

This advertisement is a continuation of Fan Wei's "kidnapping" sketch. Fan Wei folded his crutches as firewood to cook noodles, put ingredients such as bone soup and chicken soft into the cauldron on the shelf, and mixed eggs with noodles to cook a nutritious and energetic big bone noodles.

Besides the comic effect in the novel Kidnapper, Fan Wei's sentence "Health won't fool people" has many implications. Instant noodle advertisements are often good at keeping the audience's appetite with the rich contents in the advertisements. When you do buy it, you have to face the cold fact that the contents of the package are for reference only. The proposal of "big bone noodles" is to establish new categories and market segmentation in instant noodles. "Health does not fool" directly aims at the concept that consumers are used to instant noodles and makes their own quality assurance.